Law and order,
desirable
in general, mean in the light of special emphases wealth or affluence for a few, poverty for many.
Lundberg - The-Rich-and-the-Super-Rich-by-Ferdinand-Lundberg
There they do what they can to lay out and enforce broad lines of policy within which the detail work of others will bear the requisite fruit.
The wealthy may finance the detail work that goes into the creation of an instrument like television and may finally finance its launching; they thereafter determine, in concert with up-and-comers, how it shall be used --as an instrument of general enlightenment or an instrument for selling merchandise at a profit.
While compromises are worked out to meet the objections of churlish dissenters, anyone is free to see where the emphasis falls and what the level of appeal is.
From the universities to the corporations and cultural organizations, the wealthy and their chosen aides supervise the detail workers. In their various positions of command the supervisors are known as executives, administrators, directors, publishers, trustees, sponsors, officials, community leaders, philanthropists and public servants. I imply no criticism here, simply point to the fact that activity and achievement among the rich at any level usually boil down primarily to concern with ordering the surrounding state of affairs and directing detail work along soundly approved lines of profitability.
I do not deny but indeed assert, while pointing to Franklin D. Roosevelt and John F. Kennedy, that such concern may visualize improvement in the surrounding state of affairs rather than keeping them soundly headed toward the rocks. Yet, whether it represents improvement, deterioration (as C. Wright Mills contended) or the maintenance of the status quo, it shows the area of major interest. The active rich and upcoming rich, as far as one can judge from the available record, are far less interested in understanding, improving or embellishing the world than in running it, at times running it close to the rocks as when the German industrialists embraced Hitler, or as when American financiers thrust the United States into World War I.
The World of Celebrity
The Celebrity Register, edited by Cleveland Amory (Harper and Row, New, York, 1963), lists people as noteworthy according to the amount of space they are given in the mass media. Among the rich there mentioned one finds Douglas Dillon; Donald Douglas; Angier Biddle Duke; Doris Duke; Ire? ne? e du Pont; Cyrus Eaton; Henry J. Kaiser; Sherman Fairchild; Marshall Field IV (d. ); Harvey S. , Leonard, Raymond and Russell Firestone; Randolph and William Randolph (Jr. ) Hearst; Henry, Benson, William C. and Mrs. Edsel Ford; Paul and Richard King Mellon; John Pillsbury; Alfred G. , Cornelius, Jr. , Gloria and Harold S. Vanderbilt; all the Rockefeller brothers and Jievute Paulekiute Sears ("Bobo") Rockefeller; Ogden Reid; Walter P. Chrysler; Amon Carter, Jr. ; Dorothy Schiff; Lady and John Jacob Astor of England; Henry Crown; Lammot du Pont Copeland; August Busch; and a medley of others.
In combing through the list of the rich who are also celebrated by percipient editors one does not encounter any significantly additional names relating to notable personal achievement and, indeed, one notes many omissions.
The Question of Achievement
This question of achievement has arisen, I remind the reader, for two reasons: (1) It is part of standard public relations ideology that the big fortunes are used in all ways for
public support and (2) the criteria of achievement are applied in general most forcefully by the rich to others. What I am doing, heretically, is applying the standards to them. I mention this because it should not be inferred that I myself value achievement as such, and in and of itself, very highly; there is much to be said along the line of Bertrand Russell's In Praise of Idleness. As far as people in general are concerned, I personally value them first for general amiability, which I consider beyond price, and after that for such higher cultivation as they may have acquired. A man amiable and cultivated seems to me the limit of what one can ask for in a human being. If he is also creative he is, patently, ineffable.
The achiever, as it is now known, is usually a person psychologically programmed or impelled to function in a certain way and possessing the ability to satisfy his impulsion. It is, however, part of the middle-class cult of personality to celebrate immoderately the carrier of such often purely fortuitous programming. A man's specific achievement, as far as that goes, is often greater or lesser than he is, a fact sensed by those achievers who draw back from public acclaim not so much out of modesty as uneasiness with the personal judgment of which they are the objects.
Although achievement is a splashy middle-class value, it is applied most rigorously by the rich, who bring it to bear on others far more rigorously than I have applied it to them in this chapter, where at times I have inwardly quailed at the thought of how purists would look upon the free catholicity of some of my inclusions. As I explained initially, however, I do not pretend to be applying the canons in all their rigor but will take almost anything offered.
What the rich generally demand in all things of direct concern to them is perfection- from food, clothing, drink, raiment and shelter to expertise in all skills of which they feel need. This is readily seen in the food and service in their clubs and restaurants and in the arrangements in their own hospitals. Where the rich congregate and bestow their patronage everything is offered according to tiptop standards. It is the same when it comes to choosing skills for their cultural and economic enterprises. In the plastic arts what they clearly want is the best, for which they pay astronomic prices. On the cultural front standards, particularly technical, are most rigorously imposed, on students and faculty alike, in the key universities; as one traces the chain of command upward one arrives finally at the board of trustees, where the familiar names of the rich, absent farther down, begin to occur with frequency and regularity. The more prestigious the university the more frequently do outstanding names in science and scholarship appear among the faculty-Nobel laureates or men of comparable lofty stature. The higher one ascends among the graduates, from the cum laudes to the magna cum laudes and on to the summa cum laudes the more rigorous are the applied standards. It is the same among the big corporations, which skim the cream of the physicists, chemists and engineers. Who wishes to invest money in a skyscraper if it is going to turn out to be another Leaning Tower of Pisa?
In brief, only the best is wanted except perhaps in social analysis. Many are called, few are chosen.
Throughout society, ordered from on high, the screws are tight as to (1) technical standards of production and service and (2) rates of pay for all subordinates. The consequence is that the United States is a high-tension society, invisibly and almost insensibly imposing upon all achievers demanding standards of performance and upon the labor force minimal rates of pay in the name of strictest economy and efficiency. It would clearly be inefficient as well as uneconomical to pay more than was required according to the unbreakable "law" of supply and demand. Hence, when rare skills are required by the ruling group--at this point we can stop all fencing and notice that we are
in fact confronted by a quite small ruling group--more bearers of these rare skills are produced, thus bringing into play the "law" of supply and demand. It would not do to have only 500 or so physicists in the country, each of whom could command an exorbitant salary comparable to that of a corporation chairman (and possibly tax exempt). It is better to produce thousands of physicists so that few can expect a salary above that of, say, an assistant bank cashier.
It is a curious fact in the United States that some of the rarest and most difficult skills--as of a creative mathematician--are paid for on a very low scale (Einstein, we recall, got $16,000) whereas far less rare skills, such as in the imposing of rules and standards, are relatively well rewarded. True savants in the United States are far more of the order of menial servants than they themselves suspect.
Although rejecting and resenting it when applied to themselves, the rich in general make full use of the instrument of criticism, in their own service. While this can be shown in many directions it appears most readily in the matter of politics. Not only is criticism sharp here but it is oriented not philosophically, according to reason, but along lines of naked and narrow self-interest. The politician who pursues under necessity some unfamiliar course, such as Franklin Roosevelt, is subjected to the most unsparing and ungenerous appraisal. No holds are barred. A Norman Thomas is hooted off the rostrum.
If it is one of the functions of criticism to encourage the performer to do better, it must follow that a function of criticism of the rich is to enable them to do better--as they expect everyone to do from waiters and bus boys on upward to presidents.
Achievement as a Value
The important value of achievement is directly imposed on American society largely by pushful products of the lower middle class who have received the nod from on high to occupy executive posts throughout the mass media, the great carriers of values in our day.
Any competent news editor can determine in a flash how noteworthy anyone is. His is an important function, for he decides how much valuable space can with maximum economic efficiency be allotted to anyone. He achieves his end by drawing upon wide background knowledge and evaluating how wealthy a person is, how elevated his position in the social hierarchy or the proper dimension of his apparent objective achievement. He believes he is governed by audience interest; that this is not so can be proved by showing that many of his emphases are of interest to no very wide audience. Attaining the presidency, winning a Nobel Prize, getting some championship, hitting a record number of home runs or writing a Broadway "hit" are instantly recognized pretty indiscriminately as big achievement; he has more difficulty in presenting some important scientific breakthrough. Not that many really care. As those know very well who make these measurements, not to have money, position or some approved tangible achievement to one's credit is to be a nobody, an employee at most, subject to downplay in the news columns unless one commits some titillating indiscretion or stupefying horror.
There are those moralists who carefully explain that such facile valuation is mistaken, that the widow suffering with lumbago and sciatica who rears six children to become solid citizens is as good as anyone, perhaps better. One may agree; but, as they say in electoral politics, if you have to explain just how good somebody really is you are lost. One either sees the point instantly against the background of accumulated values, as the news editor sees it, or never. Attention wanders as the moralists drone on hollowly that every person is invested with high human dignity and is of infinite inherent value. As anyone can see by looking about him, in terms of established going values this is just
not so; operationally it is pure bunk. In terms of applied going values, most people are crashing nobodies.
Eccentrically applying this same scale of going values to the rich, as they are applied to everybody else, produces results approximately of the order I have indicated in this chapter. The activists among the rich are not achievers so much as commanders and through their intricate public-relations system project their positions of command as superlative achievements. A man is not an "industrialist" because he possesses some recondite skill denied to other men; he is an industrialist because he possesses and commands capital. And so it is with most of the roles the rich play. Put another way, give many other men the same cards and they could play the same hand, perhaps to better effect, surely not to worse.
Achievement and the Middle Class
Achievement in general appears to be a middle-class prerogative. The rich, as William H. Vanderbilt observed, do not appear motivated by any particular ambition, other than to rule. They are brought up to feel that they have already somehow made the grade. The poor and near-poor, having all they can do to keep their heads economically above water, cannot aspire even in fantasy to much in the way of achievement except possibly in sports or entertainment. Becoming a soft-shoe dancer or a professional ballplayer represents perhaps the zenith of aspiration among some of the more ambitious of the younger poor.
In the middle classes--lower middle class being those with nontaxable estates, higher middle with taxable estates up to whatever level one would consider wealthy, let us provisionally say $1 million--there is just enough feeling of scarcity to suggest that something more might be desirable and enough feeling of attainment to lead to the belief that more might be achieved along some line. It is in this social stratum that dreams are born of becoming big corporation executives, big lawyers, big scientists, novelists, college presidents, scholars, roving journalists and super-salesmen.
The middle classes invariably have something to begin with but often feel capable of more distinctive performance. Not, as it is commonly said, that they are mere status strivers, although there are those, too. They do, however, have a base from which to launch operations, if only in the direction of money-making or attaining position. The only way most of the poor feel they might make some money beyond the subsistence level is by winning against heavy odds in a sweepstakes, finding oil or robbing a bank. For the really poor man, imbedded in a poverty culture, the outlook for personal achievement is bleak. He needs constant help and encouragement of the kind available to its members from within the middle class: "Sure you can be a big engineer. Look at So-and-So and So-and-So. All you need do is stick to your studies and pick up some good connections. "
Both the rich and the poor lack the balanced tension for achievement found in the middle class, often to the undoing of its more taut members.
So, although I don't decry the slender evidences of achievement within the wealthier classes, some of whom are at least percipient enough to underwrite and finance achievement in others, it is a fact that it doesn't amount to very much and is concentrated within the less well-heeled middle classes. This conclusion has bearing from a different direction on the contention out of public relations metaphysics that the big fortunes in one way or the other are really great public benefactions, largely devoted to public good works. That this contention is prevalent may be seen by noticing the designation by newspapers of nearly all wealthy men as philanthropists. Some may be here and there but surely not all.
As we have seen, only 8 per cent of all donation, in the neighborhood of an aggregate $10 billion annually, comes from foundations; 50 per cent of all public giving goes to religious institutions and amounts, in fact, to the price of support of untaxed church services. There remains 42 per cent, or about $4. 2 billion, spread around among Community Funds and special-purpose charitable and medical organizations to which the public in general contributes.
Achieving saviors put forth from among the big fortune-holders, then, appear to be few. If there were any Mozarts or Pasteurs among them it would be evident that the public was receiving gifts beyond price; but I could find none although I stand ready to be corrected on the point by any one of the many articulate admirers and supported supporters of the rich.
While it may be that the American rich, compared with the European rich, have devoted more lucre to good works, it is nevertheless true that they have had more to parcel out and what they have parceled out has not been great proportionately. Even if one concedes without further ado the acts of the twelve largest foundation donors as unquestionably and unchallengeably disinterested and publicly supportive they, as it happens, do not turn out to be much in bulk.
Most of the cash revenues of the active and inactive among the rich seem to me devoted to supporting a life of luxury and ease amid surrounding conditions of pressing need. Not that what is devoted to luxurious living represents out-of-pocket deprivation of the poor or that the latter would be sustained if only they had these revenues. Such a contention would not stand up under analysis.
What fosters the great disparity between the wealthy few and the impoverished many is public policy. Although some of the wealthy disagree with important aspects of this public policy, the wealthy and the near-wealthy as a class use their considerable influence to maintain it in their own interest. It is not that they take from the poor what belongs to the poor but that they sponsor, support and underwrite public arrangements, such as the tax structure, that makes any different outcome impossible. With the tax structure, merely one detail among many (the price system is another), rigged against him the way it is, it is almost impossible now for any member of the labor force even to save his way into the economic middle class. The tax bite on earned incomes is much too great in the Garrison State.
Even with smaller taxes most members of the labor force would be unable to save their way out of it because, hazards apart, the system of advertising consumer goods often operates upon them with coercive effect. Able himself to resist the blandishments of the advertisers, an employee finds that his wife and children more readily succumb, importune him to make rash purchases for their delight and put him in the position of a niggardly churl for counseling prudence. "All the other families in the neighborhood have one; why should we be different? " Given the choice between being intelligent Economic Man or compliant Good Father, he usually chooses the latter role and becomes, as the news editors will say, Mr. Nobody. He complains, may console himself with strong drink but always gives in. In the end, he has not made the grade but is given a gold watch for forty years' service before being ushered off to live on less than $100 per month Social Security. His children often look on him as a flop, speak of him disparagingly.
In their influence over public policy the rich and their power-elite, then, are not successful merely through being devilishly clever or unscrupulous. They are usually successful because their natural victim (or, better perhaps, bystander) the mass-man about whom reformers are continually concerned, is passive, relaxed, psychologically
conditioned to submission and usually broadly untutored. He irrationally favors, in fact, many aspects of policy that are most disadvantageous to him.
While there is much else to be said pro and con about mass-man, he nevertheless shows these broad characteristics:
1. Since infancy he has been indoctrinated by parents and parental substitutes to believe there is a supernatural power on which he can safely rely. "The Lord will provide," it is said, although it is not said just what provision He will make. Those who sincerely believe they are supernaturally protected do not apparently feel it necessary to rely on their own wits. Owing to the belief, probably well founded, that religion makes most people readily tractable, the State exempts religious institutions from taxation as an adjunct to its more direct police powers. Whatever is tranquilizing on the masses is generally approved by social managers.
Conservatives, standpatters and reactionaries invariably extol religious belief as a political support, and this was well exemplified in the inaugural address of Ronald Reagan as governor of California when he said: "Belief in and dependence on God is absolutely essential. It will be an integral part of our public life as long as I am Governor. No one could think of carrying on with our problems without the help of God. " 14
For this reason critics of the established order--radicals and many liberals who would wish to change or modify it--see religion as part of the political process of keeping the common man in chains and submissive to higher secularists, often in clerical garb. The issue as between conservatives and radicals is not whether God exists--for this question is of interest to neither--but what the effect is on the populace of belief or disbelief in God. Religion is seen by both equally as an adjunct to repression and inhibition.
What is perhaps most significant about sincere religious belief with respect to its influence on political and economic attitudes is this: If one, for example, can believe without any difficulty in the Virgin Birth of Jesus and that Jesus walked on the waters, changed water into wine and performed other unnatural acts then one will experience little difficulty in accepting Everett M. Dirksen and Lyndon B. Johnson, to name no others, as great statesmen, and little difficulty in believing that some fifty-nine-cent cosmetic will make one irresistible to the opposite sex. A social effect of religion, at least in its cruder forms, is that it fosters widespread public credulity, makes a wide public sitting ducks for political and economic short-change artists. As people joyfully sing "Washed in the Blood of the Lamb," they are beset by thousands of invisible vampires. Offended by this spectacle, the skeptic turns away.
2. He has been schooled to believe sincerely that he lives under a government as nearly perfect as the subtlest mind of man can devise. Indeed, the better his schooling and the more apt a student he has been in elementary and secondary grades on the subject of government, the more widely he has been misled. For what has been presented to him, at least in the best schools, has been razor-exact in its formalism. Although formally true, most of the lessons he has learned on the subject of government have been intrinsically and deeply false or at least misleading. The difference between government as he has learned about it and government as practiced is the difference between a battle plan on which troops have been briefed and the actual battle. What is in the latter that was not in the plan are blood, pain, pillage, destruction, cries of agony and death. The plan is neat; its execution is sheer havoc.
The American governmental system, I do deeply believe, is beautifully rational in its structure. It implicitly assumes that all will be well if everyone, equally endowed, is intelligently self-protective. What throws it askew, however, is that people are neither
equally endowed by nature or law. Paradoxically, one might say that the system was devised by dogmatic, somewhat myopic rationalists.
3. On top of this religio-political indoctrination he is given most of his information about daily affairs not by experts but by the daily press, which many analyses have shown to be deficient. While a close reading of six to a dozen of the best newspapers at home and abroad will give one a close approximation to much relevant contemporary truth, few people can give the time to such reading and, even if they were fully intelligent, they would not always be well served. During World War I, for example, a close reading of all the best papers in the United States and Europe would not have given one so much as an inkling of the true causes, origins and aims of the war. Historians had to ferret out the facts later.
In consequence of the foregoing (among other things) we get Mencken's booboisie, Barnum's suckers, my own handicapped dependents.
The man of affairs, however, either rich or up-and-coming, usually has a different background. He has not, first, been successfully indoctrinated with the idea that he can rely on a Higher Power. He is more apt to believe that "the Lord helps those who help themselves," or that the Lord is a neutral referee.
As to schooling, he has usually pursued it further to the advanced level that introduces comparative government and problems in American government; or he has heard government talked about in skeptical terms at home. Whether he studies government in college or from the vantage point of a law school, he becomes aware there is much fine print about exceptions and variations to be absorbed. There are many "buts. " The whole thing does not operate according to the broad strokes of elementary summaries. There are, as it turns out, "smoke-filled backrooms" where men of easy virtue bargain with tight abandon for imperial stakes.
Any high-level course in problems of American government quickly acquaints the student with the fact that the governmental system is shot through with difficulties and contradictions. In many situations and circumstances the system will no more save or protect the individual than the deity to which daily prayers are directed.
People of affairs, particularly wealthy people, do not rely on the newspapers, even the best newspapers, for information upon which to act. They employ their own research staffs and subscribe to many expensive informational services unknown to the general public. A clerk, for example, may read about a stock in some publication and decide to commit a large percentage of his slender capital to its purchase. A wealthy man has a staff or a specialist study such a stock and, if he buys at all, commits to it only a small portion of his capital, perhaps less than 1 per cent.
It is, then, natural that when any popular interest enters the public arena against any particular or combined money interest it is much like a muscle-bound amateur entering the ring against a lithe battlewise champion. It is only a question of what round the amateur will go down in or by what margin he will be outpointed. The champion can deliver the result any way, and on order. He can even, if this seems politically desirable, allow himself to be knocked out in some contest where the issue is minor, giving the popular faction a sense of triumph for a change. Such popular victories turn out to be "no title" contests. Winning or losing them makes no fundamental difference.
The dice, in brief, are loaded by (shall we say? ) destiny.
Instead of the rich being irresistible exploiters, then, as Marxists present them, the situation as a whole is much more like a sadomasochistic process with one small group internally programmed for command and the other, much larger, for gratifying submission. While the outcome of submission is not widely relished, the process of
submission itself appears to be pleasing to most people. In Barnum's words, they are born suckers. They like to salute.
Freud looked upon all civilization as a process of necessary repression. Most of this repression is achieved by psychological means through the uptraining of children in certain ways by parents and parental substitutes. Where such training fails and overt rebels against the system of repression appear, the police and the military stand ready. They carry out direct repression.
What happens within these systems of repression at different periods and places is that certain small classes arise, identify themselves with rule, and turn the whole mechanism of necessary repression to their personal advantage. Necessary repression, expressed in law, becomes the mechanism behind which they carry on repression in their own interests.
Law and order, desirable in general, mean in the light of special emphases wealth or affluence for a few, poverty for many.
For the people in charge of the instruments of repression in time are emboldened to make more and more exceptions in their own immediate interests, as in the case of the medieval popes. What was forbidden to everyone else was allowed, off the record, to the pope. Who was there, after all, to say him nay?
Sixteen
THE CREAM OF THE QUEST
The various attitudes and dispositions of the wealthy coterie--the up-and-coming, the active and established, the playful and the idly parasitic (artistic contrast on the social scene to the lethargic parasitic poor)--obviously have some sort of general end-in-view or goal. For a man ordinarily seeks to attain or retain great wealth for some more tangible reason than simple social security, which the American rich have achieved to an absurd and perhaps self-defeating degree. As seems evident, the common reason for attaining and retaining wealth, as displayed in specific careers, is to lead some personally determined insulated version of the Good Life. Considerable independence of others is an invariable hallmark of the good life as delineated by the rich. Power itself creates a barrier between those who possess it and those who do not.
As all of the rich have far more choices open to them than the nonrich in selecting personal roles and scheduling their time, the way they live should at least shadow forth their conception of how one should properly live. Manifestly, if they thought it a hardship to sleep in a gold canopied bed in a mansion they could, exercising free choice, instead sleep in a Bowery doorway, under a haystack or in a cabin small by a waterfall; some, in fact, prefer to sleep, occasionally at least, in remote hunting lodges or on damp, unsteady yachts. As far as that is concerned, they could, exercising choice, retire to a monastery on a cold Himalayan slope or join (or even buy) a circus. A few, to be sure, have satisfied profound inclinations by buying Broadway shows and square-rigged sailing ships.
Yet, despite the wide range of material choices open to them, recipes for living among the rich are so restricted and familiar as to have become historical cliche? s. Their general style of living has changed little since the days of the Pharaohs, both absolutely and relatively to the rest of society. The personal life of a rich man in truth is rather cut and
dried and pretty much follows a longstanding script; it is about as stylized and full of surprises as a minuet. Within a rather narrow range one can accurately predict his moves from collecting expensive objects to breeding horses and dogs. To be rich and not a collector is to be a fairly rare bird.
Certain broad patterns of living can be clearly discerned among the rich, although one may be a total abstainer and another a sturdy boozer; one may prefer blondes and another exotic non-Caucasians. It is no doubt because life for the rich is historically routinized, holding few surprises either enchanting or terrifying, that so many of them become addicted to gambling, from the stock market to the casino and horse race. Except for those who play out their gambling drive in politics or forms of business rulership, many of them are patently subject to boredom, as many photographs show. 1
While I would not go so far as to say that all of the rich are bored all of the time, boredom has historically been one of the occupational hazards of the upper classes; for people who have seen nearly everything and satisfied inclinations as much as they could each day acquire a considerable feeling of de? ja` vu. Unlike the common run of employee they have, for example, never had the unexpected thrill of being suddenly called to account. They have never suddenly been told: "You're fired," a dramatic experience known to thousands of poorer men, including university presidents.
Unlike the very poor they are not, even rarely, bemused by unexpected kindness or consideration; for they have learned to expect such attitudes from others, especially from officials and personnel, and might, perhaps, be diverted rather than otherwise moved by some rare outburst of rudeness that would annoy a humbler man. Some of the rich no doubt get some release from boredom by reading the overheated Marxist press and learning what aspiring back-alley commissars have in store for them. But such roaring historic adventure on the guillotine, they no doubt sadly realize, is not to be for them. They are fully aware of all the overlapping mechanisms of social control, from the Holy Ghost and the local schools to the police and the military, to say nothing of privately retained legislators and eager-beaver rank-and-file vigilantes ever ready to show their patriotic zeal by harassing bedraggled dissenters.
Whatever their orientation either as actives or passives on the social scene, the rich are all affected, almost without their knowledge, by the concentrated dynamic of money. Their assets, as it were, are constantly sending out invisible impulses to them to make some move, make some move, make some move. . . . To get away from the compulsively hypnotic influence of these assets is seemingly, for nearly all, virtually impossible. They are as Trilbys to the Svengali of their money.
This is readily seen in the cases, always fulsomely reported, of people who unexpectedly come into large properties, either by inheritance or by winning some sweepstakes. As soon as happy news of the good fortune is received there must be a celebration with champagne, cigars and immoderate quantities of delicatessen goodies. Under the questioning of reporters the lucky recipient, delivered from an impecunious hell, must relate what he intends to do with his windfall. He is sometimes baffled at first, but the world insistently demands an answer and it is clear that he must do something with the money. To refuse it out of hand would be manifest folly. So we see that the money is already prodding him, and will keep on prodding until the day it is all gone. He can spend it all rapidly (and some have done just this) or he can more prudently bank it and spend only the income, thus reserving its magic power for disposition over a wider section of space and time; if he does this he has almost insensibly moved upward in the socioeconomic structure, joined the bourgeoisie.
No case has yet been reported, although there may have been one, of a man informed that he had just come into an unexpected $5 million who, making a note of it,
nonchalantly sauntered off to keep a dental appointment and to pick up some chopped meat for his dog on the way home. Nor has any case yet been reported of a man, telephoning a friend, who near the end of the conversation says something like, "By the way, George, I've just been surprised to learn I've come into $5 million. " Such recipients, to the contrary, usually start sending excited messages to all points of the compass.
Most of the rich, whether they arrived by their own scheming or have inherited, are not thus taken by surprise. It was always understood by most of them that they were going to be rich as soon as some older relative passed to his reward. While no great alteration is required in the style of life of such they, too, have it gradually borne in upon them by bankers, lawyers, wives and friends that they are under some irresistible compulsion to make moves in which their money plays a major role, something like the queen in a game of chess. Few new heirs, if any, find that they can ignore or even tranquilly contemplate from afar their newly acquired assets. They are suddenly burdened with problems: an investment problem, a tax problem, a political problem, a donation problem, a general living problem. Where to spend the summer? The winter? Spring and fall? And what of the difficult periods between seasons, where there is an overlap? And what to wear? What clothing? Who to see and not see?
A generalization that applies with hardly an exception to all of the rich is that asceticism is rarely if ever an ingredient in their personal scheme of affairs. Not that it should be; it just is not. Rather is it the case that however the life of one rich person may differ from that of another both live at the opposite pole from asceticism. The elder J. P. Morgan was quite a bon vivant, a swinger, and Rockefeller was a teetotaler and homebody; yet Rockefeller, among other things, maintained four palatial estates, one for each season of the year, from Maine to Florida. Although a tight-lipped Baptist elder, he was far from monkish.
The personal life of the rich, almost without exception, comes down to sensory gratification on a grand scale, gratification attained in the light of standards generally considered luxurious. A simplistic material determinism seems to rule their lives as by an iron law. Here and there, it is true, have been persons frugal to the point of miserliness, such as Hetty Green, but in general the rich are found to live according to popular conceptions of extreme luxury even though one may be comparatively restrained and another an obvious sybarite. They do, broadly, precisely what the average man in the street would do, neither more nor less, were he on their lofty pecuniary perch. What one may say in the most extreme criticism of them is that they are so ordinary, so common, so vulgar, yet placed in positions of extraordinary advantage. Far more than they themselves suppose, they are automatons, moved one way or the other almost always by considerations of money. To find a rich man, apart from an occasional eccentric inventor, living a life largely unmotivated by his money is, as I believe the record shows, a virtual impossibility. Successful inventors, yes; others, no.
The Gorgeous Setting
What unquestionably first strikes the most indolent observer about the personal lives of the rich compared with the nonrich is the opulence of their residential settings. These lush habitations, contrary to many hurried commentators, have more than a titillating value for outsiders. They are, I submit, deeply symbolic of a self-conception and of actual objective social status. They are, contrary to the eagle-eyed Veblen, more than an exercise in ostentatious display and conspicuous consumption. They are, in fact, a dead giveaway of what it is all about.
Since the time of the Pharaohs, and no doubt even before, the head man in the kingdom always had the biggest house, a palace, and with the advent of progress in
utilizing labor he came to have many palaces suitable to the different seasons of the year and different moods. The supporting nobility and priesthood had lesser but sufficiently palatial habitations, and it was only as some of these came to have more to say in ruling the realm that their homes began to rival in size that of the monarch.
At the risk of provoking the bargain-basement sages into charging that I am oversimplifying, let me say it plainly on the line: The people with the most say-so have always had the largest and most elaborate domiciles. Big house historically means big man in the realm; conversely, small house means nobody in the realm.
As direct survivals of this tradition, embellished by Roman emperors, Louis XIV, the czars and a few others, we today see the pope, spiritual ruler over some 500 million precious immortal souls, living in a series of huge palaces, one of which is set in his own small city. We see the figurehead kings and queens of England still housed in extraordinarily large houses, some approaching the size of the Kennedys' Merchandise Mart in Chicago. And we see the successors to the czars living in the Kremlin, no shack.
From time to time a vast residence has been awarded at the expense of the realm to someone who has been of signal service to the rulers, as in the case of huge Blenheim Palace in Oxfordshire, England, awarded in Queen Anne's reign to John Churchill, first Duke of Marlborough, for his victory in 1704 over the French and Bavarians at the decisive battle of Blenheim in Bavaria. Winston Churchill spent much of his boyhood in this truly imperial edifice.
A very big house, then, or a series of big houses, means historically that the inhabitant is either a ruler or one very closely associated with rule. It is never, never, never the case that anyone functionally or otherwise dissociated from rule, anyone such as an artist, philosopher, civil service official or scientist, inhabits such a big house except as a guest. The big houses, then, are the outward signs writ plain of a class habituated to rule, reminding us of the principle of Roman law: Cui bono?
As the United States does not have anything like a ruling class, according to an extensive assortment of fully housebroken professors, we are confronted here by an apparent anomaly: People who in theory have no more to say about governance than the ordinary truck driver somehow inhabit some of the choicest and most expensive establishments of all history. In American political theory, to be sure, the rulers are fundamentally the whole people, who from time to time duly elect their representatives. These latter, if anyone, are held to be the real rulers. Yet these putative real rulers, unless they already belong to the very rich class, never inhabit dwellings of comparable opulence even if they reach the White House, which is itself a comparatively modest affair with a short-term lease.
When American presidents leave office they almost invariably return to relatively unimposing dwellings--Eisenhower to a remodeled frame farmhouse in Gettysburg, Truman to a Victorian frame house in Independence and Lyndon B. Johnson eventually to a not very impressive ranch house in West Texas. With no intention of being disparaging, one can see that these ex-presidential habitations, comfortable enough to be sure, would hardly rate as servants' quarters on most of the larger estates. Members of the Supreme Court, as anyone can see, occupy nothing more substantial.
This is not to say that the president and members of Congress are not powerful for stipulated periods within constitutional limits. But their power, whether it consisted of Wilson steering the country far off center into World War I or Johnson by his own decision intervening massively in faraway Vietnam, was always exercised at the prompting and with the approval of the magnates. We know this, first, because the magnates publicly applauded and, secondly, not a single one of them seriously dissented. Except for certain features of policy under Franklin D. Roosevelt, when
counsels in a crisis were divided, the magnates have been in general harmony with national policy all along. Either the magnates wanted that policy (and heavy documentation by Gabriel Kolko for 1900-12 in The Triumph of Conservatism shows them as the very source of policy) or the political managers have been clairvoyant enough to hit upon policies that would meet with the broad approval of the magnates even as many highly intelligent and informed nonmagnates dissented (as with respect to Johnson on the Vietnam policy).
Much policy deeply affecting the lives of most citizens, as far as that goes, is never submitted to the political powers for their rescript. For whatever is not specifically forbidden under the rule of freedom is permitted. As a single example, let us consider technological innovation, always embarked upon by private decision but invariably of vast public consequence. in pursuit of greater economy and efficiency, higher productivity per man employed and more substantial profits, the corporate managers, deputies of the big owners, constantly refine the technology of production. More particularly they have recently, without any prompting word from formal government, plumped heavily for labor-eliminating automation. And although the size of the labor force has steadily increased it has not increased parallel with population growth, thus dealing large sections of the populace out of it, notably the younger, the crudely skilled and those designated as superannuated at sixty-two to sixty-five years. No representatives, near or remote, of those dealt out ever passed on the policy that has had such effects. The measures were simply taken by private, unilateral decision in consonance with sound corporate practice, an example of veiled power that has wide effects.
More formally, now, with the social effects apparent, the young were bidden to remain in school, for which many have no stomach either because of personal incapacity or because a considerable segment of conventional schooling is plainly boring and irrelevant to any felt issue. Many simply cannot stand the dull routine. Again, many in a pecuniary milieu want to earn money so as to feel some illusory independence. As a consequence, the country now possesses a large section of disoriented young, neither at school nor at work and getting into a variety of headline- making mischief from congregating in unseemly hordes to sedulous extra-curricular copulation and drug addiction.
No elected representative ever passed on the decisions that produced these results. The decisions were made quietly by quiet men in quiet corporate boardrooms.
The big houses, in brief, are occupied by the basic decision makers, and this has been the rule down through history. A difference, however, is that in the United States the decisions are only indirectly and obliquely imposed.
It should not be supposed that, the idea of this self-conception of rulership on the part of the rich is sustained only by the fact that they have a penchant for assorted ducal mansions and grounds. That this is the self-conception is shown, too, by the way many of them sign their names with Roman numerals appended, betokening an established family line in the style of European nobility. It is shown, furthermore, and more convincingly, in the affinity of the American rich, particularly with respect to their young women, for marriage with members of the European nobility.
Such marriages have taken place by the hundreds and I will not trouble once again to cite and update them. The most spectacular of them was the marriage of Consuelo Vanderbilt to the Duke of Marlborough, the two offspring of which are directly in the ducal Marlborough line. That the motivation in these marriages was the quest for titles, mainly on behalf of the mothers of daughters, is made clear by the fact that wealthy
young American males rarely married a titled European female; for in that case the title was not shared. 2
Almost always it was the case that marriage took place when the title could pass and the offspring, grandchildren of American commoners, could be authentically ennobled. "I am the mother of a genuine, 24-karat duke," the American woman could sigh in quiet idiotic joy.
It is obvious that the American industrial rich, not sharing the distaste of the Founding Fathers for titles, identified themselves with and saw themselves playing a role similar to European nobility and royalty.
True, a self-conception is not necessarily a reflection of reality; it could be pure fantasy. It is on other grounds, of actual rulership, that we see that the self-conception was not mistaken. The big-rich of the United States are in fact if not in form American dukes; the general populace pretty much enacts the role and has the outlook of peasantry, most of them quite gladly.
Patterns of Residence
While much has been written in detailed description of the opulent and vasty residences of the freedom-loving rich, and many photographs of them have been published, it has not been noticed as far as I am aware that they occur in distinct, different patterns.
These patterns are as follows:
I. The compound, or multiple estate, containing many large residences of different members of an extended family and sometimes including an entire village and much acreage.
2. The cluster or territorial grouping of separate estates of an extended family.
3. Scattered estates up to fifty or more of the different branches of an extended family.
4. The single country estate of a nuclear family, usually the mark of someone new to wealth.
In all cases it should be understood that the estate is merely the family center. There remain to be reckoned town houses, distant estates in nonurban terrain and foreign estates; many wealthy Americans own either European or Latin American estates and a few persons have them in northern Africa, particularly Morocco.
One function of the large estate, of course, is to instil awe and thereby place social distance between the owner and the clamorous hoi polloi.
The question of preserving social distance is important for a variety of reasons, not the least of which is that it would be awkward in many ways if rich and poor were closely mingled. It would certainly be socially awkward when the rich man sat down to a feast and the poor man turned to his stew and grits. As a matter of common sociability the rich man would be expected to offer some of his steak and endive salad to the poor man and to accept some of the stew. If it were only one or a few poor men asked to partake of a sumptuous repast it would be one thing; but if the participation were quite general it would be another. A man worth $100 million would be broke over night, for example, if he treated all the families in the country to a single steak dinner at his expense.
Social distance, then, is seen to come down, among other things, to a matter of economy. One cannot invite everybody into the plantation and remain rich for long. The visitors will literally eat one out of house and home, like invading locusts. That the rich man is not ordinarily this open-handed does not signify that he is especially ungenerous;
he is merely prudent and posts his various signs: "Private, Keep Out. " Privacy becomes a cult.
Examples of Residential Patterns
A prime example of the compound or multiple-dwelling arrangement is the Rockefeller estate, Kykuit, of 4,180 acres at Pocantico Hills, New York, just east of Tarrytown in the fabled Sleepy Hollow country. Such land in the region sells at $5 to $10 thousand per acre and higher. Until Winthrop left for Arkansas all the brothers had each a large house on this estate, where lived also Rockefeller I and II. The place has many scores of buildings, for maintenance and the housing of a large staff, and includes a $1 million playhouse (at cost many years ago) that holds bowling alleys, tennis court, swimming pool and squash court. 3
The Rockefeller brothers also have New York City residences. John III and his wife share a large duplex apartment on the upper East Side and in 1950 built a house for guests near fashionable Beekman Place. 4 Nelson and his family occupy a triplex penthouse on Millionaire's Row of Fifth Avenue, facing Central Park. 5 David, Laurance, Rodman C. and Winthrop all have separate domiciles on New York's upper East Side, as shown in the telephone directory.
Nelson owns a large ranch in the highlands of Venezuela on which he sojourns at intervals, Laurance has a plantation in Hawaii and Winthrop has a palatial working plantation in Arkansas. It is not, however, necessary for the wealthy to own their separate places of residence; many of them lease large places from time to time in various parts of the world or take over entire floors in de luxe hotels as the occasion seems to require. They are, therefore, to be found now and again flitting in and out of Paris, London, the Riviera, the Bahamas or Puerto Rico.
Kykuit is bisected by a public road that affords views of dense forests and open fenced fields on either side for a stretch of many miles; this road is Route 117, connecting North Tarrytown with Pleasantville, New York.
Once entirely open to the public, only part is now open for hiking, horseback riding and hunting. But where the family homes are it is "as remote from the outside world as a fortified principality. " 6 Tight security is maintained: "high stone walls, massive iron gates, alert guards, police dogs and miles of barbed-wire fences make the homes a sanctuary. " 7 The home of David, however, is right on the main public road.
The main house, Kykuit itself, until his death occupied by John D. II and his wife, is a fifty-room granite structure in modified Georgian design with spacious views of the surrounding country. It has four stories with guest rooms on the third and fourth floors. 8
More recently the widow of John D. II, finding this edifice too roomy, constructed elsewhere on the estate a modest $300,000 Georgian home of only ten bedrooms. The destiny of the big house has not apparently yet been decided.
Various price tags have been put on all this by different commentators but as the books of account have not been made public it is perhaps misleading to cite any. When Rockefeller I died the New York Times (May 24, 1937) said the single granite house had cost $2 million to build, while the estate took $500,000 a year at Depression prices to maintain. The entire affair required a staff then of 350. Standard equipment throughout are elevators, air conditioning and just about anything in the way of appurtenances, comforts and conveniences one cares to name. The domicile of no potentate is any better equipped.
This compound or multiple assembly style of dwelling was adopted by the numerous Kennedys for their summer residences at Hyannisport, Massachusetts. For more
prolonged residence they appear to find the scatter-type of dwellings more suitable. Many families, indeed, have their summer estates in the compound form, a great many on coastal islands. In addition to the numerous Forbes family, whose places dot Naushon Island near Martha's Vineyard, there are many others of a similar nature. Islands appear to hold a great attraction for the rich, insuring complete privacy, and on them one finds the compound of estates and at times a collection of seasonal estates of many different high-ranking families, such as Jekyll Island off the Georgia coast was until the 1940's. The biggest island layout, of course, is Santa Catalina Island off California, owned by William Wrigley, Jr. , the chewing gum king, for many years. This sort of thing, one might say, is really living, for with an island of one's own one is really the local sovereign. 9
The more numerous Du Ponts provide the chief illustration of the cluster type of massed estates in northern Delaware and extending over into nearby Pennsylvania. Because of the many large Du Pont houses strewn about, the region has been dubbed by some as "America's chateau country" and "the du Ponts' duchy of Delaware. " 10
The largest of the Du Pont estates--Longwood, Nemours and Winterthur--have been given tax-free endowments as public museums so that the average citizen can now go and get some foretaste of what Valhalla is really like; but the names of two dozen others strew the countryside: Montchanin, Granogue, Chevannes, St. Amour, Louviers, Bellevue, Guyencourt, Owl's Nest, Bois des Fosse? s et al. 11
Latterly many of the Du Ponts, according to a recent expert biographer, have taken to acquiring more modest habitations such as Hexton of Samuel Francis du Pont, which we are reassured "has dignity without formality, spaciousness without ostentation, ease without opulence. " 12
It should not be supposed that Du Pont residences are confined to Delaware. Lammot du Pont, who died in 1952, had a big summer place on Fisher's Island, New York, near the mouth of Long Island Sound. Many of the wealthy have summer dachas on this hallowed isle. Alfred I.
From the universities to the corporations and cultural organizations, the wealthy and their chosen aides supervise the detail workers. In their various positions of command the supervisors are known as executives, administrators, directors, publishers, trustees, sponsors, officials, community leaders, philanthropists and public servants. I imply no criticism here, simply point to the fact that activity and achievement among the rich at any level usually boil down primarily to concern with ordering the surrounding state of affairs and directing detail work along soundly approved lines of profitability.
I do not deny but indeed assert, while pointing to Franklin D. Roosevelt and John F. Kennedy, that such concern may visualize improvement in the surrounding state of affairs rather than keeping them soundly headed toward the rocks. Yet, whether it represents improvement, deterioration (as C. Wright Mills contended) or the maintenance of the status quo, it shows the area of major interest. The active rich and upcoming rich, as far as one can judge from the available record, are far less interested in understanding, improving or embellishing the world than in running it, at times running it close to the rocks as when the German industrialists embraced Hitler, or as when American financiers thrust the United States into World War I.
The World of Celebrity
The Celebrity Register, edited by Cleveland Amory (Harper and Row, New, York, 1963), lists people as noteworthy according to the amount of space they are given in the mass media. Among the rich there mentioned one finds Douglas Dillon; Donald Douglas; Angier Biddle Duke; Doris Duke; Ire? ne? e du Pont; Cyrus Eaton; Henry J. Kaiser; Sherman Fairchild; Marshall Field IV (d. ); Harvey S. , Leonard, Raymond and Russell Firestone; Randolph and William Randolph (Jr. ) Hearst; Henry, Benson, William C. and Mrs. Edsel Ford; Paul and Richard King Mellon; John Pillsbury; Alfred G. , Cornelius, Jr. , Gloria and Harold S. Vanderbilt; all the Rockefeller brothers and Jievute Paulekiute Sears ("Bobo") Rockefeller; Ogden Reid; Walter P. Chrysler; Amon Carter, Jr. ; Dorothy Schiff; Lady and John Jacob Astor of England; Henry Crown; Lammot du Pont Copeland; August Busch; and a medley of others.
In combing through the list of the rich who are also celebrated by percipient editors one does not encounter any significantly additional names relating to notable personal achievement and, indeed, one notes many omissions.
The Question of Achievement
This question of achievement has arisen, I remind the reader, for two reasons: (1) It is part of standard public relations ideology that the big fortunes are used in all ways for
public support and (2) the criteria of achievement are applied in general most forcefully by the rich to others. What I am doing, heretically, is applying the standards to them. I mention this because it should not be inferred that I myself value achievement as such, and in and of itself, very highly; there is much to be said along the line of Bertrand Russell's In Praise of Idleness. As far as people in general are concerned, I personally value them first for general amiability, which I consider beyond price, and after that for such higher cultivation as they may have acquired. A man amiable and cultivated seems to me the limit of what one can ask for in a human being. If he is also creative he is, patently, ineffable.
The achiever, as it is now known, is usually a person psychologically programmed or impelled to function in a certain way and possessing the ability to satisfy his impulsion. It is, however, part of the middle-class cult of personality to celebrate immoderately the carrier of such often purely fortuitous programming. A man's specific achievement, as far as that goes, is often greater or lesser than he is, a fact sensed by those achievers who draw back from public acclaim not so much out of modesty as uneasiness with the personal judgment of which they are the objects.
Although achievement is a splashy middle-class value, it is applied most rigorously by the rich, who bring it to bear on others far more rigorously than I have applied it to them in this chapter, where at times I have inwardly quailed at the thought of how purists would look upon the free catholicity of some of my inclusions. As I explained initially, however, I do not pretend to be applying the canons in all their rigor but will take almost anything offered.
What the rich generally demand in all things of direct concern to them is perfection- from food, clothing, drink, raiment and shelter to expertise in all skills of which they feel need. This is readily seen in the food and service in their clubs and restaurants and in the arrangements in their own hospitals. Where the rich congregate and bestow their patronage everything is offered according to tiptop standards. It is the same when it comes to choosing skills for their cultural and economic enterprises. In the plastic arts what they clearly want is the best, for which they pay astronomic prices. On the cultural front standards, particularly technical, are most rigorously imposed, on students and faculty alike, in the key universities; as one traces the chain of command upward one arrives finally at the board of trustees, where the familiar names of the rich, absent farther down, begin to occur with frequency and regularity. The more prestigious the university the more frequently do outstanding names in science and scholarship appear among the faculty-Nobel laureates or men of comparable lofty stature. The higher one ascends among the graduates, from the cum laudes to the magna cum laudes and on to the summa cum laudes the more rigorous are the applied standards. It is the same among the big corporations, which skim the cream of the physicists, chemists and engineers. Who wishes to invest money in a skyscraper if it is going to turn out to be another Leaning Tower of Pisa?
In brief, only the best is wanted except perhaps in social analysis. Many are called, few are chosen.
Throughout society, ordered from on high, the screws are tight as to (1) technical standards of production and service and (2) rates of pay for all subordinates. The consequence is that the United States is a high-tension society, invisibly and almost insensibly imposing upon all achievers demanding standards of performance and upon the labor force minimal rates of pay in the name of strictest economy and efficiency. It would clearly be inefficient as well as uneconomical to pay more than was required according to the unbreakable "law" of supply and demand. Hence, when rare skills are required by the ruling group--at this point we can stop all fencing and notice that we are
in fact confronted by a quite small ruling group--more bearers of these rare skills are produced, thus bringing into play the "law" of supply and demand. It would not do to have only 500 or so physicists in the country, each of whom could command an exorbitant salary comparable to that of a corporation chairman (and possibly tax exempt). It is better to produce thousands of physicists so that few can expect a salary above that of, say, an assistant bank cashier.
It is a curious fact in the United States that some of the rarest and most difficult skills--as of a creative mathematician--are paid for on a very low scale (Einstein, we recall, got $16,000) whereas far less rare skills, such as in the imposing of rules and standards, are relatively well rewarded. True savants in the United States are far more of the order of menial servants than they themselves suspect.
Although rejecting and resenting it when applied to themselves, the rich in general make full use of the instrument of criticism, in their own service. While this can be shown in many directions it appears most readily in the matter of politics. Not only is criticism sharp here but it is oriented not philosophically, according to reason, but along lines of naked and narrow self-interest. The politician who pursues under necessity some unfamiliar course, such as Franklin Roosevelt, is subjected to the most unsparing and ungenerous appraisal. No holds are barred. A Norman Thomas is hooted off the rostrum.
If it is one of the functions of criticism to encourage the performer to do better, it must follow that a function of criticism of the rich is to enable them to do better--as they expect everyone to do from waiters and bus boys on upward to presidents.
Achievement as a Value
The important value of achievement is directly imposed on American society largely by pushful products of the lower middle class who have received the nod from on high to occupy executive posts throughout the mass media, the great carriers of values in our day.
Any competent news editor can determine in a flash how noteworthy anyone is. His is an important function, for he decides how much valuable space can with maximum economic efficiency be allotted to anyone. He achieves his end by drawing upon wide background knowledge and evaluating how wealthy a person is, how elevated his position in the social hierarchy or the proper dimension of his apparent objective achievement. He believes he is governed by audience interest; that this is not so can be proved by showing that many of his emphases are of interest to no very wide audience. Attaining the presidency, winning a Nobel Prize, getting some championship, hitting a record number of home runs or writing a Broadway "hit" are instantly recognized pretty indiscriminately as big achievement; he has more difficulty in presenting some important scientific breakthrough. Not that many really care. As those know very well who make these measurements, not to have money, position or some approved tangible achievement to one's credit is to be a nobody, an employee at most, subject to downplay in the news columns unless one commits some titillating indiscretion or stupefying horror.
There are those moralists who carefully explain that such facile valuation is mistaken, that the widow suffering with lumbago and sciatica who rears six children to become solid citizens is as good as anyone, perhaps better. One may agree; but, as they say in electoral politics, if you have to explain just how good somebody really is you are lost. One either sees the point instantly against the background of accumulated values, as the news editor sees it, or never. Attention wanders as the moralists drone on hollowly that every person is invested with high human dignity and is of infinite inherent value. As anyone can see by looking about him, in terms of established going values this is just
not so; operationally it is pure bunk. In terms of applied going values, most people are crashing nobodies.
Eccentrically applying this same scale of going values to the rich, as they are applied to everybody else, produces results approximately of the order I have indicated in this chapter. The activists among the rich are not achievers so much as commanders and through their intricate public-relations system project their positions of command as superlative achievements. A man is not an "industrialist" because he possesses some recondite skill denied to other men; he is an industrialist because he possesses and commands capital. And so it is with most of the roles the rich play. Put another way, give many other men the same cards and they could play the same hand, perhaps to better effect, surely not to worse.
Achievement and the Middle Class
Achievement in general appears to be a middle-class prerogative. The rich, as William H. Vanderbilt observed, do not appear motivated by any particular ambition, other than to rule. They are brought up to feel that they have already somehow made the grade. The poor and near-poor, having all they can do to keep their heads economically above water, cannot aspire even in fantasy to much in the way of achievement except possibly in sports or entertainment. Becoming a soft-shoe dancer or a professional ballplayer represents perhaps the zenith of aspiration among some of the more ambitious of the younger poor.
In the middle classes--lower middle class being those with nontaxable estates, higher middle with taxable estates up to whatever level one would consider wealthy, let us provisionally say $1 million--there is just enough feeling of scarcity to suggest that something more might be desirable and enough feeling of attainment to lead to the belief that more might be achieved along some line. It is in this social stratum that dreams are born of becoming big corporation executives, big lawyers, big scientists, novelists, college presidents, scholars, roving journalists and super-salesmen.
The middle classes invariably have something to begin with but often feel capable of more distinctive performance. Not, as it is commonly said, that they are mere status strivers, although there are those, too. They do, however, have a base from which to launch operations, if only in the direction of money-making or attaining position. The only way most of the poor feel they might make some money beyond the subsistence level is by winning against heavy odds in a sweepstakes, finding oil or robbing a bank. For the really poor man, imbedded in a poverty culture, the outlook for personal achievement is bleak. He needs constant help and encouragement of the kind available to its members from within the middle class: "Sure you can be a big engineer. Look at So-and-So and So-and-So. All you need do is stick to your studies and pick up some good connections. "
Both the rich and the poor lack the balanced tension for achievement found in the middle class, often to the undoing of its more taut members.
So, although I don't decry the slender evidences of achievement within the wealthier classes, some of whom are at least percipient enough to underwrite and finance achievement in others, it is a fact that it doesn't amount to very much and is concentrated within the less well-heeled middle classes. This conclusion has bearing from a different direction on the contention out of public relations metaphysics that the big fortunes in one way or the other are really great public benefactions, largely devoted to public good works. That this contention is prevalent may be seen by noticing the designation by newspapers of nearly all wealthy men as philanthropists. Some may be here and there but surely not all.
As we have seen, only 8 per cent of all donation, in the neighborhood of an aggregate $10 billion annually, comes from foundations; 50 per cent of all public giving goes to religious institutions and amounts, in fact, to the price of support of untaxed church services. There remains 42 per cent, or about $4. 2 billion, spread around among Community Funds and special-purpose charitable and medical organizations to which the public in general contributes.
Achieving saviors put forth from among the big fortune-holders, then, appear to be few. If there were any Mozarts or Pasteurs among them it would be evident that the public was receiving gifts beyond price; but I could find none although I stand ready to be corrected on the point by any one of the many articulate admirers and supported supporters of the rich.
While it may be that the American rich, compared with the European rich, have devoted more lucre to good works, it is nevertheless true that they have had more to parcel out and what they have parceled out has not been great proportionately. Even if one concedes without further ado the acts of the twelve largest foundation donors as unquestionably and unchallengeably disinterested and publicly supportive they, as it happens, do not turn out to be much in bulk.
Most of the cash revenues of the active and inactive among the rich seem to me devoted to supporting a life of luxury and ease amid surrounding conditions of pressing need. Not that what is devoted to luxurious living represents out-of-pocket deprivation of the poor or that the latter would be sustained if only they had these revenues. Such a contention would not stand up under analysis.
What fosters the great disparity between the wealthy few and the impoverished many is public policy. Although some of the wealthy disagree with important aspects of this public policy, the wealthy and the near-wealthy as a class use their considerable influence to maintain it in their own interest. It is not that they take from the poor what belongs to the poor but that they sponsor, support and underwrite public arrangements, such as the tax structure, that makes any different outcome impossible. With the tax structure, merely one detail among many (the price system is another), rigged against him the way it is, it is almost impossible now for any member of the labor force even to save his way into the economic middle class. The tax bite on earned incomes is much too great in the Garrison State.
Even with smaller taxes most members of the labor force would be unable to save their way out of it because, hazards apart, the system of advertising consumer goods often operates upon them with coercive effect. Able himself to resist the blandishments of the advertisers, an employee finds that his wife and children more readily succumb, importune him to make rash purchases for their delight and put him in the position of a niggardly churl for counseling prudence. "All the other families in the neighborhood have one; why should we be different? " Given the choice between being intelligent Economic Man or compliant Good Father, he usually chooses the latter role and becomes, as the news editors will say, Mr. Nobody. He complains, may console himself with strong drink but always gives in. In the end, he has not made the grade but is given a gold watch for forty years' service before being ushered off to live on less than $100 per month Social Security. His children often look on him as a flop, speak of him disparagingly.
In their influence over public policy the rich and their power-elite, then, are not successful merely through being devilishly clever or unscrupulous. They are usually successful because their natural victim (or, better perhaps, bystander) the mass-man about whom reformers are continually concerned, is passive, relaxed, psychologically
conditioned to submission and usually broadly untutored. He irrationally favors, in fact, many aspects of policy that are most disadvantageous to him.
While there is much else to be said pro and con about mass-man, he nevertheless shows these broad characteristics:
1. Since infancy he has been indoctrinated by parents and parental substitutes to believe there is a supernatural power on which he can safely rely. "The Lord will provide," it is said, although it is not said just what provision He will make. Those who sincerely believe they are supernaturally protected do not apparently feel it necessary to rely on their own wits. Owing to the belief, probably well founded, that religion makes most people readily tractable, the State exempts religious institutions from taxation as an adjunct to its more direct police powers. Whatever is tranquilizing on the masses is generally approved by social managers.
Conservatives, standpatters and reactionaries invariably extol religious belief as a political support, and this was well exemplified in the inaugural address of Ronald Reagan as governor of California when he said: "Belief in and dependence on God is absolutely essential. It will be an integral part of our public life as long as I am Governor. No one could think of carrying on with our problems without the help of God. " 14
For this reason critics of the established order--radicals and many liberals who would wish to change or modify it--see religion as part of the political process of keeping the common man in chains and submissive to higher secularists, often in clerical garb. The issue as between conservatives and radicals is not whether God exists--for this question is of interest to neither--but what the effect is on the populace of belief or disbelief in God. Religion is seen by both equally as an adjunct to repression and inhibition.
What is perhaps most significant about sincere religious belief with respect to its influence on political and economic attitudes is this: If one, for example, can believe without any difficulty in the Virgin Birth of Jesus and that Jesus walked on the waters, changed water into wine and performed other unnatural acts then one will experience little difficulty in accepting Everett M. Dirksen and Lyndon B. Johnson, to name no others, as great statesmen, and little difficulty in believing that some fifty-nine-cent cosmetic will make one irresistible to the opposite sex. A social effect of religion, at least in its cruder forms, is that it fosters widespread public credulity, makes a wide public sitting ducks for political and economic short-change artists. As people joyfully sing "Washed in the Blood of the Lamb," they are beset by thousands of invisible vampires. Offended by this spectacle, the skeptic turns away.
2. He has been schooled to believe sincerely that he lives under a government as nearly perfect as the subtlest mind of man can devise. Indeed, the better his schooling and the more apt a student he has been in elementary and secondary grades on the subject of government, the more widely he has been misled. For what has been presented to him, at least in the best schools, has been razor-exact in its formalism. Although formally true, most of the lessons he has learned on the subject of government have been intrinsically and deeply false or at least misleading. The difference between government as he has learned about it and government as practiced is the difference between a battle plan on which troops have been briefed and the actual battle. What is in the latter that was not in the plan are blood, pain, pillage, destruction, cries of agony and death. The plan is neat; its execution is sheer havoc.
The American governmental system, I do deeply believe, is beautifully rational in its structure. It implicitly assumes that all will be well if everyone, equally endowed, is intelligently self-protective. What throws it askew, however, is that people are neither
equally endowed by nature or law. Paradoxically, one might say that the system was devised by dogmatic, somewhat myopic rationalists.
3. On top of this religio-political indoctrination he is given most of his information about daily affairs not by experts but by the daily press, which many analyses have shown to be deficient. While a close reading of six to a dozen of the best newspapers at home and abroad will give one a close approximation to much relevant contemporary truth, few people can give the time to such reading and, even if they were fully intelligent, they would not always be well served. During World War I, for example, a close reading of all the best papers in the United States and Europe would not have given one so much as an inkling of the true causes, origins and aims of the war. Historians had to ferret out the facts later.
In consequence of the foregoing (among other things) we get Mencken's booboisie, Barnum's suckers, my own handicapped dependents.
The man of affairs, however, either rich or up-and-coming, usually has a different background. He has not, first, been successfully indoctrinated with the idea that he can rely on a Higher Power. He is more apt to believe that "the Lord helps those who help themselves," or that the Lord is a neutral referee.
As to schooling, he has usually pursued it further to the advanced level that introduces comparative government and problems in American government; or he has heard government talked about in skeptical terms at home. Whether he studies government in college or from the vantage point of a law school, he becomes aware there is much fine print about exceptions and variations to be absorbed. There are many "buts. " The whole thing does not operate according to the broad strokes of elementary summaries. There are, as it turns out, "smoke-filled backrooms" where men of easy virtue bargain with tight abandon for imperial stakes.
Any high-level course in problems of American government quickly acquaints the student with the fact that the governmental system is shot through with difficulties and contradictions. In many situations and circumstances the system will no more save or protect the individual than the deity to which daily prayers are directed.
People of affairs, particularly wealthy people, do not rely on the newspapers, even the best newspapers, for information upon which to act. They employ their own research staffs and subscribe to many expensive informational services unknown to the general public. A clerk, for example, may read about a stock in some publication and decide to commit a large percentage of his slender capital to its purchase. A wealthy man has a staff or a specialist study such a stock and, if he buys at all, commits to it only a small portion of his capital, perhaps less than 1 per cent.
It is, then, natural that when any popular interest enters the public arena against any particular or combined money interest it is much like a muscle-bound amateur entering the ring against a lithe battlewise champion. It is only a question of what round the amateur will go down in or by what margin he will be outpointed. The champion can deliver the result any way, and on order. He can even, if this seems politically desirable, allow himself to be knocked out in some contest where the issue is minor, giving the popular faction a sense of triumph for a change. Such popular victories turn out to be "no title" contests. Winning or losing them makes no fundamental difference.
The dice, in brief, are loaded by (shall we say? ) destiny.
Instead of the rich being irresistible exploiters, then, as Marxists present them, the situation as a whole is much more like a sadomasochistic process with one small group internally programmed for command and the other, much larger, for gratifying submission. While the outcome of submission is not widely relished, the process of
submission itself appears to be pleasing to most people. In Barnum's words, they are born suckers. They like to salute.
Freud looked upon all civilization as a process of necessary repression. Most of this repression is achieved by psychological means through the uptraining of children in certain ways by parents and parental substitutes. Where such training fails and overt rebels against the system of repression appear, the police and the military stand ready. They carry out direct repression.
What happens within these systems of repression at different periods and places is that certain small classes arise, identify themselves with rule, and turn the whole mechanism of necessary repression to their personal advantage. Necessary repression, expressed in law, becomes the mechanism behind which they carry on repression in their own interests.
Law and order, desirable in general, mean in the light of special emphases wealth or affluence for a few, poverty for many.
For the people in charge of the instruments of repression in time are emboldened to make more and more exceptions in their own immediate interests, as in the case of the medieval popes. What was forbidden to everyone else was allowed, off the record, to the pope. Who was there, after all, to say him nay?
Sixteen
THE CREAM OF THE QUEST
The various attitudes and dispositions of the wealthy coterie--the up-and-coming, the active and established, the playful and the idly parasitic (artistic contrast on the social scene to the lethargic parasitic poor)--obviously have some sort of general end-in-view or goal. For a man ordinarily seeks to attain or retain great wealth for some more tangible reason than simple social security, which the American rich have achieved to an absurd and perhaps self-defeating degree. As seems evident, the common reason for attaining and retaining wealth, as displayed in specific careers, is to lead some personally determined insulated version of the Good Life. Considerable independence of others is an invariable hallmark of the good life as delineated by the rich. Power itself creates a barrier between those who possess it and those who do not.
As all of the rich have far more choices open to them than the nonrich in selecting personal roles and scheduling their time, the way they live should at least shadow forth their conception of how one should properly live. Manifestly, if they thought it a hardship to sleep in a gold canopied bed in a mansion they could, exercising free choice, instead sleep in a Bowery doorway, under a haystack or in a cabin small by a waterfall; some, in fact, prefer to sleep, occasionally at least, in remote hunting lodges or on damp, unsteady yachts. As far as that is concerned, they could, exercising choice, retire to a monastery on a cold Himalayan slope or join (or even buy) a circus. A few, to be sure, have satisfied profound inclinations by buying Broadway shows and square-rigged sailing ships.
Yet, despite the wide range of material choices open to them, recipes for living among the rich are so restricted and familiar as to have become historical cliche? s. Their general style of living has changed little since the days of the Pharaohs, both absolutely and relatively to the rest of society. The personal life of a rich man in truth is rather cut and
dried and pretty much follows a longstanding script; it is about as stylized and full of surprises as a minuet. Within a rather narrow range one can accurately predict his moves from collecting expensive objects to breeding horses and dogs. To be rich and not a collector is to be a fairly rare bird.
Certain broad patterns of living can be clearly discerned among the rich, although one may be a total abstainer and another a sturdy boozer; one may prefer blondes and another exotic non-Caucasians. It is no doubt because life for the rich is historically routinized, holding few surprises either enchanting or terrifying, that so many of them become addicted to gambling, from the stock market to the casino and horse race. Except for those who play out their gambling drive in politics or forms of business rulership, many of them are patently subject to boredom, as many photographs show. 1
While I would not go so far as to say that all of the rich are bored all of the time, boredom has historically been one of the occupational hazards of the upper classes; for people who have seen nearly everything and satisfied inclinations as much as they could each day acquire a considerable feeling of de? ja` vu. Unlike the common run of employee they have, for example, never had the unexpected thrill of being suddenly called to account. They have never suddenly been told: "You're fired," a dramatic experience known to thousands of poorer men, including university presidents.
Unlike the very poor they are not, even rarely, bemused by unexpected kindness or consideration; for they have learned to expect such attitudes from others, especially from officials and personnel, and might, perhaps, be diverted rather than otherwise moved by some rare outburst of rudeness that would annoy a humbler man. Some of the rich no doubt get some release from boredom by reading the overheated Marxist press and learning what aspiring back-alley commissars have in store for them. But such roaring historic adventure on the guillotine, they no doubt sadly realize, is not to be for them. They are fully aware of all the overlapping mechanisms of social control, from the Holy Ghost and the local schools to the police and the military, to say nothing of privately retained legislators and eager-beaver rank-and-file vigilantes ever ready to show their patriotic zeal by harassing bedraggled dissenters.
Whatever their orientation either as actives or passives on the social scene, the rich are all affected, almost without their knowledge, by the concentrated dynamic of money. Their assets, as it were, are constantly sending out invisible impulses to them to make some move, make some move, make some move. . . . To get away from the compulsively hypnotic influence of these assets is seemingly, for nearly all, virtually impossible. They are as Trilbys to the Svengali of their money.
This is readily seen in the cases, always fulsomely reported, of people who unexpectedly come into large properties, either by inheritance or by winning some sweepstakes. As soon as happy news of the good fortune is received there must be a celebration with champagne, cigars and immoderate quantities of delicatessen goodies. Under the questioning of reporters the lucky recipient, delivered from an impecunious hell, must relate what he intends to do with his windfall. He is sometimes baffled at first, but the world insistently demands an answer and it is clear that he must do something with the money. To refuse it out of hand would be manifest folly. So we see that the money is already prodding him, and will keep on prodding until the day it is all gone. He can spend it all rapidly (and some have done just this) or he can more prudently bank it and spend only the income, thus reserving its magic power for disposition over a wider section of space and time; if he does this he has almost insensibly moved upward in the socioeconomic structure, joined the bourgeoisie.
No case has yet been reported, although there may have been one, of a man informed that he had just come into an unexpected $5 million who, making a note of it,
nonchalantly sauntered off to keep a dental appointment and to pick up some chopped meat for his dog on the way home. Nor has any case yet been reported of a man, telephoning a friend, who near the end of the conversation says something like, "By the way, George, I've just been surprised to learn I've come into $5 million. " Such recipients, to the contrary, usually start sending excited messages to all points of the compass.
Most of the rich, whether they arrived by their own scheming or have inherited, are not thus taken by surprise. It was always understood by most of them that they were going to be rich as soon as some older relative passed to his reward. While no great alteration is required in the style of life of such they, too, have it gradually borne in upon them by bankers, lawyers, wives and friends that they are under some irresistible compulsion to make moves in which their money plays a major role, something like the queen in a game of chess. Few new heirs, if any, find that they can ignore or even tranquilly contemplate from afar their newly acquired assets. They are suddenly burdened with problems: an investment problem, a tax problem, a political problem, a donation problem, a general living problem. Where to spend the summer? The winter? Spring and fall? And what of the difficult periods between seasons, where there is an overlap? And what to wear? What clothing? Who to see and not see?
A generalization that applies with hardly an exception to all of the rich is that asceticism is rarely if ever an ingredient in their personal scheme of affairs. Not that it should be; it just is not. Rather is it the case that however the life of one rich person may differ from that of another both live at the opposite pole from asceticism. The elder J. P. Morgan was quite a bon vivant, a swinger, and Rockefeller was a teetotaler and homebody; yet Rockefeller, among other things, maintained four palatial estates, one for each season of the year, from Maine to Florida. Although a tight-lipped Baptist elder, he was far from monkish.
The personal life of the rich, almost without exception, comes down to sensory gratification on a grand scale, gratification attained in the light of standards generally considered luxurious. A simplistic material determinism seems to rule their lives as by an iron law. Here and there, it is true, have been persons frugal to the point of miserliness, such as Hetty Green, but in general the rich are found to live according to popular conceptions of extreme luxury even though one may be comparatively restrained and another an obvious sybarite. They do, broadly, precisely what the average man in the street would do, neither more nor less, were he on their lofty pecuniary perch. What one may say in the most extreme criticism of them is that they are so ordinary, so common, so vulgar, yet placed in positions of extraordinary advantage. Far more than they themselves suppose, they are automatons, moved one way or the other almost always by considerations of money. To find a rich man, apart from an occasional eccentric inventor, living a life largely unmotivated by his money is, as I believe the record shows, a virtual impossibility. Successful inventors, yes; others, no.
The Gorgeous Setting
What unquestionably first strikes the most indolent observer about the personal lives of the rich compared with the nonrich is the opulence of their residential settings. These lush habitations, contrary to many hurried commentators, have more than a titillating value for outsiders. They are, I submit, deeply symbolic of a self-conception and of actual objective social status. They are, contrary to the eagle-eyed Veblen, more than an exercise in ostentatious display and conspicuous consumption. They are, in fact, a dead giveaway of what it is all about.
Since the time of the Pharaohs, and no doubt even before, the head man in the kingdom always had the biggest house, a palace, and with the advent of progress in
utilizing labor he came to have many palaces suitable to the different seasons of the year and different moods. The supporting nobility and priesthood had lesser but sufficiently palatial habitations, and it was only as some of these came to have more to say in ruling the realm that their homes began to rival in size that of the monarch.
At the risk of provoking the bargain-basement sages into charging that I am oversimplifying, let me say it plainly on the line: The people with the most say-so have always had the largest and most elaborate domiciles. Big house historically means big man in the realm; conversely, small house means nobody in the realm.
As direct survivals of this tradition, embellished by Roman emperors, Louis XIV, the czars and a few others, we today see the pope, spiritual ruler over some 500 million precious immortal souls, living in a series of huge palaces, one of which is set in his own small city. We see the figurehead kings and queens of England still housed in extraordinarily large houses, some approaching the size of the Kennedys' Merchandise Mart in Chicago. And we see the successors to the czars living in the Kremlin, no shack.
From time to time a vast residence has been awarded at the expense of the realm to someone who has been of signal service to the rulers, as in the case of huge Blenheim Palace in Oxfordshire, England, awarded in Queen Anne's reign to John Churchill, first Duke of Marlborough, for his victory in 1704 over the French and Bavarians at the decisive battle of Blenheim in Bavaria. Winston Churchill spent much of his boyhood in this truly imperial edifice.
A very big house, then, or a series of big houses, means historically that the inhabitant is either a ruler or one very closely associated with rule. It is never, never, never the case that anyone functionally or otherwise dissociated from rule, anyone such as an artist, philosopher, civil service official or scientist, inhabits such a big house except as a guest. The big houses, then, are the outward signs writ plain of a class habituated to rule, reminding us of the principle of Roman law: Cui bono?
As the United States does not have anything like a ruling class, according to an extensive assortment of fully housebroken professors, we are confronted here by an apparent anomaly: People who in theory have no more to say about governance than the ordinary truck driver somehow inhabit some of the choicest and most expensive establishments of all history. In American political theory, to be sure, the rulers are fundamentally the whole people, who from time to time duly elect their representatives. These latter, if anyone, are held to be the real rulers. Yet these putative real rulers, unless they already belong to the very rich class, never inhabit dwellings of comparable opulence even if they reach the White House, which is itself a comparatively modest affair with a short-term lease.
When American presidents leave office they almost invariably return to relatively unimposing dwellings--Eisenhower to a remodeled frame farmhouse in Gettysburg, Truman to a Victorian frame house in Independence and Lyndon B. Johnson eventually to a not very impressive ranch house in West Texas. With no intention of being disparaging, one can see that these ex-presidential habitations, comfortable enough to be sure, would hardly rate as servants' quarters on most of the larger estates. Members of the Supreme Court, as anyone can see, occupy nothing more substantial.
This is not to say that the president and members of Congress are not powerful for stipulated periods within constitutional limits. But their power, whether it consisted of Wilson steering the country far off center into World War I or Johnson by his own decision intervening massively in faraway Vietnam, was always exercised at the prompting and with the approval of the magnates. We know this, first, because the magnates publicly applauded and, secondly, not a single one of them seriously dissented. Except for certain features of policy under Franklin D. Roosevelt, when
counsels in a crisis were divided, the magnates have been in general harmony with national policy all along. Either the magnates wanted that policy (and heavy documentation by Gabriel Kolko for 1900-12 in The Triumph of Conservatism shows them as the very source of policy) or the political managers have been clairvoyant enough to hit upon policies that would meet with the broad approval of the magnates even as many highly intelligent and informed nonmagnates dissented (as with respect to Johnson on the Vietnam policy).
Much policy deeply affecting the lives of most citizens, as far as that goes, is never submitted to the political powers for their rescript. For whatever is not specifically forbidden under the rule of freedom is permitted. As a single example, let us consider technological innovation, always embarked upon by private decision but invariably of vast public consequence. in pursuit of greater economy and efficiency, higher productivity per man employed and more substantial profits, the corporate managers, deputies of the big owners, constantly refine the technology of production. More particularly they have recently, without any prompting word from formal government, plumped heavily for labor-eliminating automation. And although the size of the labor force has steadily increased it has not increased parallel with population growth, thus dealing large sections of the populace out of it, notably the younger, the crudely skilled and those designated as superannuated at sixty-two to sixty-five years. No representatives, near or remote, of those dealt out ever passed on the policy that has had such effects. The measures were simply taken by private, unilateral decision in consonance with sound corporate practice, an example of veiled power that has wide effects.
More formally, now, with the social effects apparent, the young were bidden to remain in school, for which many have no stomach either because of personal incapacity or because a considerable segment of conventional schooling is plainly boring and irrelevant to any felt issue. Many simply cannot stand the dull routine. Again, many in a pecuniary milieu want to earn money so as to feel some illusory independence. As a consequence, the country now possesses a large section of disoriented young, neither at school nor at work and getting into a variety of headline- making mischief from congregating in unseemly hordes to sedulous extra-curricular copulation and drug addiction.
No elected representative ever passed on the decisions that produced these results. The decisions were made quietly by quiet men in quiet corporate boardrooms.
The big houses, in brief, are occupied by the basic decision makers, and this has been the rule down through history. A difference, however, is that in the United States the decisions are only indirectly and obliquely imposed.
It should not be supposed that, the idea of this self-conception of rulership on the part of the rich is sustained only by the fact that they have a penchant for assorted ducal mansions and grounds. That this is the self-conception is shown, too, by the way many of them sign their names with Roman numerals appended, betokening an established family line in the style of European nobility. It is shown, furthermore, and more convincingly, in the affinity of the American rich, particularly with respect to their young women, for marriage with members of the European nobility.
Such marriages have taken place by the hundreds and I will not trouble once again to cite and update them. The most spectacular of them was the marriage of Consuelo Vanderbilt to the Duke of Marlborough, the two offspring of which are directly in the ducal Marlborough line. That the motivation in these marriages was the quest for titles, mainly on behalf of the mothers of daughters, is made clear by the fact that wealthy
young American males rarely married a titled European female; for in that case the title was not shared. 2
Almost always it was the case that marriage took place when the title could pass and the offspring, grandchildren of American commoners, could be authentically ennobled. "I am the mother of a genuine, 24-karat duke," the American woman could sigh in quiet idiotic joy.
It is obvious that the American industrial rich, not sharing the distaste of the Founding Fathers for titles, identified themselves with and saw themselves playing a role similar to European nobility and royalty.
True, a self-conception is not necessarily a reflection of reality; it could be pure fantasy. It is on other grounds, of actual rulership, that we see that the self-conception was not mistaken. The big-rich of the United States are in fact if not in form American dukes; the general populace pretty much enacts the role and has the outlook of peasantry, most of them quite gladly.
Patterns of Residence
While much has been written in detailed description of the opulent and vasty residences of the freedom-loving rich, and many photographs of them have been published, it has not been noticed as far as I am aware that they occur in distinct, different patterns.
These patterns are as follows:
I. The compound, or multiple estate, containing many large residences of different members of an extended family and sometimes including an entire village and much acreage.
2. The cluster or territorial grouping of separate estates of an extended family.
3. Scattered estates up to fifty or more of the different branches of an extended family.
4. The single country estate of a nuclear family, usually the mark of someone new to wealth.
In all cases it should be understood that the estate is merely the family center. There remain to be reckoned town houses, distant estates in nonurban terrain and foreign estates; many wealthy Americans own either European or Latin American estates and a few persons have them in northern Africa, particularly Morocco.
One function of the large estate, of course, is to instil awe and thereby place social distance between the owner and the clamorous hoi polloi.
The question of preserving social distance is important for a variety of reasons, not the least of which is that it would be awkward in many ways if rich and poor were closely mingled. It would certainly be socially awkward when the rich man sat down to a feast and the poor man turned to his stew and grits. As a matter of common sociability the rich man would be expected to offer some of his steak and endive salad to the poor man and to accept some of the stew. If it were only one or a few poor men asked to partake of a sumptuous repast it would be one thing; but if the participation were quite general it would be another. A man worth $100 million would be broke over night, for example, if he treated all the families in the country to a single steak dinner at his expense.
Social distance, then, is seen to come down, among other things, to a matter of economy. One cannot invite everybody into the plantation and remain rich for long. The visitors will literally eat one out of house and home, like invading locusts. That the rich man is not ordinarily this open-handed does not signify that he is especially ungenerous;
he is merely prudent and posts his various signs: "Private, Keep Out. " Privacy becomes a cult.
Examples of Residential Patterns
A prime example of the compound or multiple-dwelling arrangement is the Rockefeller estate, Kykuit, of 4,180 acres at Pocantico Hills, New York, just east of Tarrytown in the fabled Sleepy Hollow country. Such land in the region sells at $5 to $10 thousand per acre and higher. Until Winthrop left for Arkansas all the brothers had each a large house on this estate, where lived also Rockefeller I and II. The place has many scores of buildings, for maintenance and the housing of a large staff, and includes a $1 million playhouse (at cost many years ago) that holds bowling alleys, tennis court, swimming pool and squash court. 3
The Rockefeller brothers also have New York City residences. John III and his wife share a large duplex apartment on the upper East Side and in 1950 built a house for guests near fashionable Beekman Place. 4 Nelson and his family occupy a triplex penthouse on Millionaire's Row of Fifth Avenue, facing Central Park. 5 David, Laurance, Rodman C. and Winthrop all have separate domiciles on New York's upper East Side, as shown in the telephone directory.
Nelson owns a large ranch in the highlands of Venezuela on which he sojourns at intervals, Laurance has a plantation in Hawaii and Winthrop has a palatial working plantation in Arkansas. It is not, however, necessary for the wealthy to own their separate places of residence; many of them lease large places from time to time in various parts of the world or take over entire floors in de luxe hotels as the occasion seems to require. They are, therefore, to be found now and again flitting in and out of Paris, London, the Riviera, the Bahamas or Puerto Rico.
Kykuit is bisected by a public road that affords views of dense forests and open fenced fields on either side for a stretch of many miles; this road is Route 117, connecting North Tarrytown with Pleasantville, New York.
Once entirely open to the public, only part is now open for hiking, horseback riding and hunting. But where the family homes are it is "as remote from the outside world as a fortified principality. " 6 Tight security is maintained: "high stone walls, massive iron gates, alert guards, police dogs and miles of barbed-wire fences make the homes a sanctuary. " 7 The home of David, however, is right on the main public road.
The main house, Kykuit itself, until his death occupied by John D. II and his wife, is a fifty-room granite structure in modified Georgian design with spacious views of the surrounding country. It has four stories with guest rooms on the third and fourth floors. 8
More recently the widow of John D. II, finding this edifice too roomy, constructed elsewhere on the estate a modest $300,000 Georgian home of only ten bedrooms. The destiny of the big house has not apparently yet been decided.
Various price tags have been put on all this by different commentators but as the books of account have not been made public it is perhaps misleading to cite any. When Rockefeller I died the New York Times (May 24, 1937) said the single granite house had cost $2 million to build, while the estate took $500,000 a year at Depression prices to maintain. The entire affair required a staff then of 350. Standard equipment throughout are elevators, air conditioning and just about anything in the way of appurtenances, comforts and conveniences one cares to name. The domicile of no potentate is any better equipped.
This compound or multiple assembly style of dwelling was adopted by the numerous Kennedys for their summer residences at Hyannisport, Massachusetts. For more
prolonged residence they appear to find the scatter-type of dwellings more suitable. Many families, indeed, have their summer estates in the compound form, a great many on coastal islands. In addition to the numerous Forbes family, whose places dot Naushon Island near Martha's Vineyard, there are many others of a similar nature. Islands appear to hold a great attraction for the rich, insuring complete privacy, and on them one finds the compound of estates and at times a collection of seasonal estates of many different high-ranking families, such as Jekyll Island off the Georgia coast was until the 1940's. The biggest island layout, of course, is Santa Catalina Island off California, owned by William Wrigley, Jr. , the chewing gum king, for many years. This sort of thing, one might say, is really living, for with an island of one's own one is really the local sovereign. 9
The more numerous Du Ponts provide the chief illustration of the cluster type of massed estates in northern Delaware and extending over into nearby Pennsylvania. Because of the many large Du Pont houses strewn about, the region has been dubbed by some as "America's chateau country" and "the du Ponts' duchy of Delaware. " 10
The largest of the Du Pont estates--Longwood, Nemours and Winterthur--have been given tax-free endowments as public museums so that the average citizen can now go and get some foretaste of what Valhalla is really like; but the names of two dozen others strew the countryside: Montchanin, Granogue, Chevannes, St. Amour, Louviers, Bellevue, Guyencourt, Owl's Nest, Bois des Fosse? s et al. 11
Latterly many of the Du Ponts, according to a recent expert biographer, have taken to acquiring more modest habitations such as Hexton of Samuel Francis du Pont, which we are reassured "has dignity without formality, spaciousness without ostentation, ease without opulence. " 12
It should not be supposed that Du Pont residences are confined to Delaware. Lammot du Pont, who died in 1952, had a big summer place on Fisher's Island, New York, near the mouth of Long Island Sound. Many of the wealthy have summer dachas on this hallowed isle. Alfred I.
