There will be very little of the long-dis- tance-diagnosis form cf quackery
practiced
by the regular profession in Rochester for some time to come, I fancy.
Adams-Great-American-Fraud
81
ment be more than 10 cents per month per patient. On one occasion the genius who got up our advertising had failed to get from the engraver some fierce uric-acid crystal illustrations to fit the story of how they ground through tissues, tearing up heart, lung, kidneys, etc. In reality the pictures were borrowed from a publisher of school-books, and Avere not uric-acid crystals at all, but starfish^'
Motto: "Keep 'em Sick! "
When the St. John's ? ]\Iedical Institute changed hands (transferring its patients to the new management as one of the chief assets) the "case- taker" left and took a position with the Copeland Medical Institute of Des Moines, Iowa (which pretends to cure nearly everything), where to quote his own words, "the office girl made the diagnoses and the labora- tory was presided over by an expert chemist at $7 per week, who was a graduate from the Chamberlain Remedy Company, where he had taken a course in bundle-wrapping. "
"Under our treatriient," he writes, "there were hopeless incurables who had given up a fee every month for periods varying from one month to eight years in one case. The policy was, when you couldn't keep the sucker under treatment any longer, to tease a testimonial out of him by some means. Well, we were a sweet bunch of philanthropists, and our motto was, 'A cured ]nitient pays no fee. Keep 'em sick! ' which was done by ? 'suggestion' for longer or shorter periods. Over . 30,000 people were treated from this office. "
This gives a fair notion of the class of service furnished by the med- ical outlaws.
Various publications, lecturers, renegade physicians, hospitals and insti- tutes batten parasitically on the vested interests of quackerv. A fake concern, called the Viavi Comnany, which preys on impressionable women, has organized an elaborate "lecture bureau," mostly women and clergy- men, to spread its doctrines, the chief of which is that every woman his somethincr wrong with her, and that whatever it is. A^iavi preparations alone will cure it. A Chicago woman, who received an invitation to one of these lectures, through a friend, lays bare the whole "game" in a few sentences
"i\fter the lady lecturer finished her course, it became evident to me that there was no one present Mdio was exen^pt from the need of "Viavi,' from the actions and words of the lecturer, and also, I am sorry to say, from the Avords of the ladies. "
The Special Agents of Quackery.
The same old "skin game;" get your victim to worrying and she'll buy your medicine. "Viavi Hygiene," of course, is based on the fallacy of diagnosing and treating bj^ mail.
Two alleged publications have for some time been making a living as special agents of quackery. One, the "New York Health Journal," has lately quit the field, by reason of the death of its "editor. " It got out a number whenever enough quacks and fraud-medicines could be found to pay for its editorial space. It had no real existence as a magazine, and its "professional contributors" were myths. Anything was grist to its mill; it even printed solemn editorial endorsements of such roaring farces as Liquozone and Vitse Ore. The "United States Health Reports" belongs to this same category. It, of course, is a fake imitation of the "United States Public Health Reports," published by the United States Public Health and Marine-Hospital Service, which would very much like to lay hands on the proprietors of the scheme. They sell "official commendations"* to beer, patent foods, quack medicines or anything else that will buy.
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Just how to list certain medical journals, which profess to uphold the standards of the medical profession, and yet more or less openly defend mendaciously advertised nostrums, is difficult to determine; they seem entitled to a niche somewhere in the Quack Hall of Fame. Certainly such
FRONT PAGE OF FAKE CANCER CURE PUBLICATION.
a publication as the St. Louis "Medical and Surgical Journal," which is run openly as a defender of "patent medicines," performing the unsavory work of the Proprietary Association with the Proprietary Association's approved methods of falsehood and fraud, leaves no doubt as to its
? S3
nature. No intellitjent man defends qnackevy under a misapprehension, and when A. H. Ohmann-Dumesnil, AM. , M. D. , acting under the order of the Anti-Kamnia fraud factory, deliljerately prostitutes his editorial pages to the purposes of the nostrum trader, he l3ecomes, at the best, an accomplice of quackery. For his wages, see his advertising columns. The owners of the "Western Druggist," a Proprietary Association organ, also control the "Medical Standard," which, less openly, is a nostrum-defending publication under the pretense of an ethical- attitude. To the medical profession the handling of such journals as these may safely be left: the deception has already worn transparently thin.
Medical directories can be so conducted as to take a profit of quackery, Galen, Gonsier & Company go about getting doctors to subscribe to state rosters. They have left a sore crowd of regulars in Ohio, for, after listing all the respectable members of the profession, they included in their list of "Cincinnati Specialists" all the notorious quacks in the city, and sold their advertising pages to "Cancer Cure" Curry and "Dr. " Annie Florein, whose hospital is most widely, if not most favorably, known as an abortion resort. "Dr. " Annie has been at least once convicted for illegal practice. The Suffolk Hospital and Dispensary of Boston has already been men- tioned as living largely from the sale of donated "patent medicines," for which it pays in testimonials. St. Luke's Hospital, at Niles, Mich. , has an equally ingenious scheme; it sells diplomas to quack doctors. Most of those whom I have visited have its parchment framed on their walls, not- withstanding that the institution has passed out of existence, its two founders being at present fugitives from justice.
I had thought to have finished with Peruna in the "patent-medicine" series, but as the Peruna Company labors under the delusion that it has been harshly treated, and floods me with correspondence, claiming that its testimonials will bear the severest scrutiny, I revert to them long enouoh to show their support by a quack doctor who apparently makes a busi- ness of selling endorsements. Several months ago, a picture of one. Dr. Patrick F. Maley, in the attitude of making an affidavit endorsing the "wonderful remedy," Peruna, appeared conspicuously in the papers. The accompanying matter recited Dr. Maley's record; graduate of a regular medical college. Army and Navy surgeon, ex-alderman of Cincinnati, ex- coroner of Hamilton County, and ex-pension examiner. (And, by the way, if the Pension Bureau will go over its list of examiners, it will, I believe, find opportunities to improve its personnel by a little judicious "muck- raking. ") What the Peruna Company did not state was that their eminent medical endorser is an ex-convict, having served a year in the Dayton jail for embezzling a ])ension fund from a helpless old soldier. The evidence was readily available had any effort been made to investigate Dr. Maley's record. Dragging forth an old crime into the light of day to blight an ex- convict's career is a measure which I should not employ but for the fact that Dr. Maley is to-day in an enterprise as fraudulent, if not as crim- inal, as thievery, the selling of testimonials to "patent-medicine" com- panies, for not in the Peruna list alone do I find his name. He endorses Juniper Tar and other fakes. I can not prove that the Peruna Company paid him for his picture and affidavit; but will any one, knowing his past record and his present occupation of providing this kind of matter, believe that he presented this valuable evidence to Dr. Hartman's "booze," free? Quite a number of physicians eke out their incomes by this dis- graceful method. Most of them are themselves quack practitioners, or ig-
? 84
norant backwoods graduates of some medical night school; a few are abortionists.
HoAv shall the public protect itself against quackery? A few A^ery simple rules, while not all-embracing, will pretty thoroughly cover the field. Any physician who advertises a positive cure for any disease, who issues nostrum testimonials, wdio sells his services to a secret remedy, or who diagnoses and treats by mail patients whom he has never seen, is a quack. Any institution which publishes other than in a medical journal, testimonials or endorsements, is a quack institution. Any publication,
medical or otherwise, which editorially or otherwise endorses secret or dis- honest remedies or methods of cure, is a quack publication. Shut your eyes to the medical columns of the newspapers, and you will save your- self many forebodings and symptoms. Printer's ink, when it spells out a doctor's promise to cure, is one of the subtlest and most dangerous of poisons.
? riEPRIXTED FROM COLLIER's WEEKIA', AuG. 4, 1000
II. THEMIRACLEWORKERS.
Popular credulity movos in waves. Now it takes financial form, and some 620-per-cent. Miller buys himself a suit of striped clothing, govern- ment pattern, with his profits. Again, religious fervor is its fuel, and '? 'Francis Truth," fortified with press-agent and advertising man, passes across the field of public notice like a meteor, and, like a meteor, vanishes into the darkness. Just at present the public is much concerned with its individual health, a condition which has bred innumerable parasites of the "healer" type. Profiting by the general hypochondriacal tendency, for which the profession of medical advertising in the newspapers is larsrely responsible, and employing a curious pseudo-science of their ow^n devising, these charlatans are conducting a sort of magic saturnalia of healing.
Family Resemblance of the Fakes.
What is true of one of this class is true of all the "doctors," "healers," "medical institutes," "homes of science," and various fresh-coined "opathys," which advertise to cure diseases by "special knowledge," "mar- velous inventions," "startling discoveries in the realm of science," or "miraculous powers. " Their schemes are, essentially, the same. One and all, they are frauds, operating by a shrewd and cunningly developed system, in which the sole essential of success is to bait the hook so as to attract the human gudgeon. Once he has nibbled, he's the charlatan's fish. Lucky, indeed, may he count himself if he come oflf depleted in purse alone, and not in his chances of cure or of life.
Once on a time--this is a recognized and proper form for beginning a tale of magic--there was born a young wizard named Isham. In the nat- ural course of growth he reached that point in life w^here he desired to turn his wizardry to financial account. Less ingenious representatives of his ilk take to side-shows on country circuits, and either "eat-'em-alive" or become the Beautiful Mile. Astralette, Seer and Prophetess, according to sex and inclination. Isham had a soul above canvas. He has yearned for something permanent and high-sounding; so he devised "Humanity Baking Powder," which, by a complicated scheme too long for detail here, was not only to raise the human race to heights hitherto undreamed of, but was even to extend their thoughts to the stars by means of a mighty telescope to be established from the dividends. The "Humanity Baking Powder" advertising was a thing to thrill the soul; but the sodden and materialistic American mind (feminine) declined to respond with that spontaneity w^hich Avas expected, so Isham dropped the scheme and came East to settle in that spot where, as every bunco man in this country knows, the Permanent Convention of Jays and Come-ons is always in session--New York City. Isham's device for alienating the Innocents of New York from their money was the "California Waters of Life. " These waters flow from a spring near San Diego, Cal. , having come a long way to reach that spot, since they are, so Isham assures me, the identical waters wdiich gushed from the Scriptural rock when Moses smote it.
"How tlo you know that they are? " I inquired when this interesting statement was made to me.
"How do you know they aren't? " demanded the Wizard triumphantly, and while I was dazedly feeling for some means wherewith to cope with this resilient brand of logic, he continued Avith an argument too profound for me to grasp in detail. The gist of it seemed to be, however, that all the waters of the earth, being in constant motion, eventually find their
? 86 "^
way to all parts of the earth, and thgtt his spring was just as likely to be the Mosaic article as any, other; a process of reasoning which I cheerfully leave to persons fond of' dialectics. Whatever the source of the waters, Isham, in the course of time, came out with htfge advertisements in the New York papers, in which he exploited himself And his spring about equally, declaring that he had a scheme for abolishing poverty and suffer-
RUPERT WELLS, M. D.
A prop of the religious journals.
ing, that he had been in personal consultation with the Deity about it,
and, further, that the Isham spring water would cure rheutnatism in ,
seven days, cancer in thirty days, Bright's disease and diabetes in thirty days, would stop hair from falling out in three days, and would grow a luxuriant hirsute crop on the most sterile cranium. Wlien San Fran-
cisco was destroyed, the thrifty Isham, eager to make capital out of calamityj rushed into print with the following head-lines:
? 87
OUT OF THE AWFUL EARTHQUAKE ZONE.
ANSWERING THE AVALANCHE OF ANXIOUS INQUIRIES ABOUT ISHAM SPRING, CALIFORNIA.
Then followed the ourative claims. When I called on Isham in his office in the Flatiron Building, New York City, to ask al30ut the cancer cases, he loaded me down with testimonials of various kinds, most of which, however, related to thin hair, or to indeterminate ailments, rangmg from indigestion, through supposed kidney trouble, to a bump on the spine sustained in a trolley accident. To investigate all that he producedin the way of testimonials (most of them obviously not worth investigation, as seriously supporting his claims) Avould have taken weeks, perhaps months.
A few interested me because they suggested technical knowledge on the part of the patient. One of these was a "Professor" Fogg, by whom Isham seemed to set great store.
"What is he Professor of? " I asked.
"Well, I don't exactly know," said Isham, hesitatingly. "He calls him- self Professor. "
"Suppose I look him up at the Broadway address given in the advertise- ment. "
"You wouldn't be likely to find him," was the hasty response. "He only gets his mail there. He lives somewhere in Long Island City. "
Another name he gave me was that of a very prominent and high-^ standing New York physician. This physician, in reply to my query,- stated that he had taken two cases of the Avaters for rheumatism, anct had experienced not the slightest benefit. If Isham desires a testimonial to this effect, I dare say he can get it for the asking. Fifteen or twenty fairly prominent Philadelphia business men and financiers appear on the Isham list of names "used by permission. " Several of these were asked whether they belieA^ed that Isham was divinely inspired, that his "Waters of Life" were the identical waters that gushed from the smitten rock of Moses, and that the. waters would cure cancer in thirty days, all these statements having been publicly used by the Wizard to push the sale of his product.
Isham's Medicine Makes Good Ice-Water.
Some of the recipients of my inquiry became alarmed, and sent the letter to Isham. Those who replied answered the questions in the nega- tive. One bank president loftily characterized the queries as "absurd. " Apparently the initial absurdity of his lending his name to the purposes of a preposterous quack like Isham had not occurred to him. At the close of my interview Avith Isham, after he had fervently harangued me on the supernal A^rtues of his Avater, declaring that it Avould make the drunkfird a model of sobriety, reform the A'icious and restore youth to the senilev he exhorted me to be fair and dispassionate in my judgment of him and his product. I shall try to be. As to the "Waters of Life," they are prob- ably a fairly good mineral Avater, as useful perhaps in minor stomach, kidney or uric-acid troubles as the average mineral spring Avater, and no more useful. They Avill no more cure cancer, Brighf^s disease, diabetes or paralysis than Avill Croton Avater. To Isham himself I giA^e the benefit of the doubt. I belieA'e him to be mentally unsound. On any other premise he is the most arrant and blasphemous faker noAV before the public.
Isham may perhaps find food for thought in the career of a felloAv-Avizard, "Dr. " Theodore H. White of Baltimore, AA^ho has recently relinquished the presidency of "Dr. WTiite's College of Science" to serA'e a three years' sentence in a, J'ederal jail for fraudulent i;se of the mails. The "doctor's"
? 88
qualifications for the headship of the college were derived from his previous career as an oyster-shucker, spiritualist medium and "patent-medicine" agent. By ingenious advertising of a sort of book of knowledge he worked up a business which produced from 500 to 1,000 letters of inquiry per day. This book "tells you how to heal yourself and others of all dis- eases," and to perform various other useful and surprising functions, and is, also, "the key of everlasting life, a godsend to suffering humanity. "
C. J. THACHER, M. D. King of the Magnetic Quacks.
The Post-Office Gets After White.
In the course of time the Post-Office Department became interested in "Dr. " White and his scheme, to the extent of instituting inquiries, which the "doctor" was unable to answer. A fraud order stopped his mail, and his prosecution and conviction followed. The book which was the Col- lege of Science's main stock in trade is a fearsome hash of old witch-lore and alchemy, and modern spiritualism, stolen from various sources. Apparently the ex-oyster-shucker's mantle has fallen upon Prof. F. T.
? 89
I\rclntyre of 12G West 34tli Street, New York City, who exploits the world as his bivalve througli a system bearing the esoteric and hypnotic title of "Ucchatana and Bidwesana," whereby the "eminent exponent of the occult and psychic" (meaning Mclntyre) teaches all and sundry "to heal the sick and suffering without doctors or drugs. " This he pretends to do free, and he will doubtless continue the pretense until the over- worked fraud-order section of the Post-Office Department attends to him.
Some months ago the Post-Office authorities descended, with blighting result, upon "Prof. " Thos. J. Adkin, sometime of Rochester, where he established the "New York Institute of Physicians and Surgeons" for the practice of "Vitaopathy," whatever that may be. Judging from external evidence it consists chiefly in persuading, by some mysterious influence, the business managers of not-too-particular newspapers to print as "spe- cial correspondence" such headings as the following:
DEAD MEX TALKED BACK TO LIFE.
Rescued ou Way to Grave--Professor Stops Funeral--Restores Woman to Life^ Does He Possess Divine Power?
The most eminent physicians and specialists in the Avorld were, accord- ing to Professor iVdkin, his associates in the practice of Vitaopathy. In addition to his professional qualifications, the professor seems to have been a truly hynotic financier, since he succeeded in securing his world- beating physicians at a maximum wage of $. 30 a week, while the most that any "specialist," called in from without to treat extraordinary cases, was able to wrest from the New York Institute cf Physicians and Surgeons was about $5 a month.
"In Prof. Adkin's laboratory his chemists are daily engiged in extract- ing the life-and-health-giving principle from rare vegetables, fruits and plants. "
Thus one of the Vitaopathist's advertisements. \Vhen called upon to give details. Professor Adkin could produce neither laboratory, chemists, vegetables, fruits nor plants. Under pressure he bashfully explained that his "treatment" consisted of tablets put up to his order by Parke, Davis & Co. of Detroit. This testimony should be interesting to phvsicians, since Parke, Davis & Co, are the largest manufacturers of "ethical" prepara- tions advertised to the medical profession in the country, and are earnest claimants of high professional standing. How their ethics comport with this acting as supply to a proven and self-convicted quack, I leave for them to explain. In the general stir that accompanied the Post-Office Department's action against Adkin, resulting in his retirement from public life, the regular medical profession of Rochester did not come off unscathed. One of the allegations against the Vitaopathist was that he diagnosed and prescribed for cases by mail. Believing that the local medical profession was the agent of his discomfiture (a misapprehension on his part) and keen for revenge, Adkin sent out decoy letters to a considerable number of local physicians in good and regular standing, and got responses from a dozen or more agreeing to prescribe by mail for cases they had never seen. This unpleasant evidence the "Professor" usedinamannerverytryingtotheethicalpractitioners. Asharplesson for them, but a salutary one.
There will be very little of the long-dis- tance-diagnosis form cf quackery practiced by the regular profession in Rochester for some time to come, I fancy. On the records of the fraud- order hearing, there is noted as being present (doubtless with a fellow- feeling for the defendant) Gen. James R. O'Beirne, who has held several posts of honor in New York City, and one of conspicuous dishonor, the presidency of the Force of Life Company, a swindle so open and bold
? 90
that its recent whitewashing by a prominent Federal official of New York has been a source equally of amazement and speculation to these who followed the proceedings against it. One of its fakes was a "Life-Ray Capsule," said to contain radium, but in reality simply a mixture of corn starch and calcium sulfid.
-^r^. r. '^. ^^r-'
f
xi rOTENCY Sii; Tiiai Clile^ Y*irif [n'cior,, and SkiJtCuie^ fzd and Hapei
liiV^ HE IliE F0l? ES DP/IME? 1
EIr. tstsrt of the ^icr^pd isy He Is foffed of God, ^iitJ P, . for flls llelf) to Suffeiinf llufr'ar. d} -- lie Hn^s irjwx
iiftiv rrc2. ;f. eiir free t^ "*ns 5uk asio ^fllsCigfJ
w^^:
BLASPHEMY COMBINED WITH QUACKERY.
The "Professor" Hadley is also Medical Director of the Force of Life fake.
Science, ingeniously perverted, is made the agent of the miracle-work- ing quack. Should some scientist authoritatively announce to-morrow a method of conserving the light and heat of the sun, within a few weeks we should read in the papers that "Bottled Sunlight" is a sure cure for
'^: A
I
"" mmh
L:y: Lt>i dlWQSl '
t
UMSEEH FORCE I
iUliU
"
? 91
any and all ills. So radium, having occupied the public mind and excited the public fancy, has furnished material for the lively commer- cial imagination of the quacks. Eupert Wells, ? M,. D. , early perceived its possibilities, and appointed himself Professor of Radio-Therapy in the "Post-Graduate College of Electro-Therapeutics of St. Louis," a chair which has no existence, in a college which is purely mythical.
Religious Rupert, the Fireside Faker.
Rupert Wells, M. D. , is very religious--in his advertisements. He loves tlie church papers. The weeklies with smug and pious editorials, and no conscience whatever in the matter of paid advertising, are his green pastures. He is a home-and-fireside cuddler, is Rupert. He is also ^ grcand-and-lofty liar of the most complete and soul-satisfying description, Yju can read whole pages of his literature and not come upon one single statement tainted with truth. To illustrate, by a brief capitulation of the main points of one of his "come-on" letters: By virtue of his pro- found studies in radium-administration (lie No. 1) at the college wherein he is professor (compound lie, No. 2) he can cure consumption (lie No. 3) and cancer (No. 4) by a method which he wishes to tell you about free (No. 5), consisting of the internal and external application of Radol, which is radium in fluid form (No. 6), which he himself has discovered (No. 7), and by which he has effected many cures (No. 8), as follows
(Nos. 9, 10, 11, etc. , to the extent of the testimonials). Recently a Philadelphia woman emulating the anxious gentleman in Mr. Wallace Irwin's engaging poem,
"/ wrote Dr. Rharho and got as an answer: 'The loart on your thumh is incipient cancer,'
consulted Rupert Wells, M. D. , by mail. He sent her a form letter, ingeniously devised so that besides date, name and address only one word need be written in. This word gives the location of the alleged cancer, and the sentence is: "Your letter convinces me that you have cancer of the . " In this instance the word "temple" was obviously typed in. Of course, the symptoms, whatever they may be, will always "con- vince" Rupert, M. D. , that his correspondent has cancer (unless the reply is to a consumption advertisement), to be cured only by Radol. Of late the Professor of Radio-Therapy has grown quite painfully cautious. Attempts to purchase Radol of him direct, have proved rftiavailing; he will send it by mail alone, and then only after receiving a diagnosis blank. However, the Lederle Laboratories succeeded by a roundabout process in obtaining the precious fluid for analysis, which showed that Radol contains exactly as much radium as dishwater does, and is about as efficacious for cancer or consumption.
More Radio-Quackery.
Some time ago I received a circular inviting me to become rich without effort by investing in the stock of the Dr. Warner Remedy Co. of Chicago, 111. , proprietors of Radium Rings and Radiozone. Radium Rings, I I'-arned from the accompanying literature, "are circular adhesive plas- ters, self-retaining to any part of the body, and a positive cure for all germ diseases" by a process whereby "the germs and decayed tissues are promptly flooded with emanation from the radio-active compound. " "Radiozone tablets," so the prospective investor is further informed, "carry the radio-active properties (internally) and possess all of the vir- tues of Radium Rings. " Very alluring as a financial proposition, but I restrained my cupidity, and went to call on the Dr. Warner Remedy Co. , which I found to consist of one Bird Collins, a graduate from the fraudu-
? 93
lent nostrum school as exemplified by Wine of Cardiii. Mr. Collins is a frank and businesslike person as will be seen by the following dialogue:
"Are Radium Rings radiimi? " "No. "
"Is there anv radium in them? " "No. "
"Then why do you call them Radium Rings? " "It's a trade name. "
"Is Radiozone'radium? "
"No. "
"Is there any radium in it? "
"No. "
"Then wh. y do you call it Radiozone? "
"It's a trade name. "
"Is Dr. Warner here? "
"No. "
"Is there anv Dr. Warner in vour Company? " "No. "
^ DR. WATSON'S ANGELIC LETTER-HEAD.
The Post-OfBce has interfered with this Quack's activity by issuing a fraud order against him.
"Then why do you call it the Dr. Warner Medical Company? " "It's a trade name. "
"Is vour name Collins? "
"N--yes. "
"Is it a trade name? "
"No. "
"Do you make vour own remedies? "
"No. "
"Who makes them? "
"Seabury and Johnson," (This firm, like Parke, Davis & Co. , is an
"ethical" concern. )
"Is there anything izi them at all? "
"Yes there is," said Mr. Bird Collins earnestly. "There's money in
'em if they're pushed right. " And he proceeded with an impressive line of promoter's argument, Avhich I refrain from reproducing, this not being a financial article.
Radium Radia is another attempt to trade upon the public superstition regarding supposed wonderful qualities of the |_ittle understood element.
? 93
It is really a patent medicine ratlier than a specific form of quackerv. and I mention it onh' to state that it contains no radium, and that its name is typical of its swindling purpose. The same is true of Radiumite, a cure-all which consists of zinc sulfid and lead.
The truly profitable way of furnishing- radium to the public is to find a phu-e where it sjjouts from the ground. Such a spot has been discovered at C'laremore, Indian Territory, by an association of highly respected business men and bunco practitioners from Fort Smith, Arkansas, calling themselves '"The Claremore Radium Wells Co. "
Their circular embodies a picture of a young female exhaling zigzag streaks from her head and hands in a manner to suggest that she has just been short-circuited, the illustration being labeled ""Radium Emana- tions from Human Bcdy after a Bath. " The literature goes on to describe in modest and restrained terms the virtues of the spring.
'"This magic mineral Radium Water has more miraculous and wonder- ful cures to its credit than any other known agency. . . . Hundreds are being cured of all manner of diseases, and no failures with this Magical Mineral Radium Water, icithoiit the use of medicine. Drink the ^Magical Mineral Radium Water for rheumatism, all blood diseases, all kinds lung and stomach troubles and Bright's diseases [sic). It cures quick. ""
The baldness of the fake is enhanced by the inclusion in the circular of a chemical analysis of the water, showing absolutely no radium or radium-producing constituents. As a fitting close to this remarkable instance of swindling, which the correspondent Who calls it to my atten- tion characterizes as "evidently designed to test the limits of human credulity," I can do no better than reproduce in its own form the caution in the Claremore Radium Wells Co. circular:
A WARXIXG TO THE PUBLIC.
BE^VAEE OF FAKE RADIUM WATER W^HEX IN CLAREMORE FOB BATHS.
and to add, lest there be any misapprehension, that the chief "Fake Radium Water" in Claremore is that furnished bv the Claremore Radium Wells Co.
Magnetism is still "good graft. " Its mystical suggestion, appealing to superstitious hope, ofi'ers the proper medium for skilled quackery. Prof. S. Alalcolm Watson, R. S. (whatever that may mean), of Battle Creek, Michigan, operates in this field. Vibro Discs are his wares. They are exploited to cure rheumatism. Prof, Watson's advertising matter is cal- culated to inspire it. I have seen nothing more ingenious in the realm of patent medicine literature.
The Professor's letters, too, are models of altruism. He yearns to cure you, not so much for his good as yours. The $5 which he proposes to charge you is merely nominal. If, after you have nibbled at his bait the first time, he fails to hook ycu, he lowers his price to ,$"2. 50. Let this letter go unanswered for a fortnight, and he comes after you with a final proposition to throw in a bottle of ^"ibro Oil, although the Vibro Discs and the Vibro Tablets, which are an "infallible cure," would seem to be sufficient. Alark the pathos of this last Watsonian plea:
"I have written you several kind and courteous letters, but so far you do not seem to have made the least reply. All this is very strange and to mg rather painful. Of course there may be a just cause for your silence. But if no such cause exists you must admit that T am not get- ting a fair return for the good I have tried to do and the courtesy I have shown you. "
How to be Your Own Magnetizer.
"Prof. " Watson's Vibro Discs are merely plasters to be affixed to the soles of the feet. Vibro Tablets and Vibro Oil are ordinary preparations
? 94
put up for him by a drug firm. In none of them is there any more curative "vibration" or "galvanism" than in a lump of mud. In the interests of those suffering from rheumatic ailments I will give the fol- lowing prescription free, which I will guarantee to be as efficacious as Prof. Watson's Vibro treatment, and considerably less expensive. Pur- chase at any drug store one two-cent stamp (the one-cent variety will do in incipient cases), afiix it firmly to the base of the spinal column, and while seated upon it take one bread pill (brown or white), whenever you happen to think of it. The stamp will provide fully as much vibra- tion as Prof. Watson's discs, and the bread pill will be better for you than his tablets. Just at present the Vibro-Scientist is under a cloud, his mail having been suppressed as fraudulent, but he will probably
HORRIBLE SIGHT AT CLAREMORE WELLS.
This picture is taken from the circular issued by the Claremore Radium Wells Co. , of Claremore, Indian Territory. No explanation is made of why the lady has had her head and her hands cut off after a hath. It seems a cruel practice
even if the resultant pyrotechnic effects are genuine.
bob up again in some new spot, unless the fraud-empoAvering bill, pending at Washington, ties the hands of the Post-Office Department and gives Prof. Watson a practical license to resume business at the old stand.
Magic Foot Drafts, made at Jackson, Michigan, belong to this same class. Affixed to the soles of the feet they are advertised as drawing out the rheumatic poison from the whole system. Of course they might as well be affixed to the barn door, so far as any uric acid extraction is con- cerned. They are a compound of poke-root, pine tar, and corn meal. Prof. E. C. Goddard, manager of the Crescent Magnetic Appliance Co. of St. Louis, also has a "foot-battery" to be attached to any form of insole and a magnetic (not an electric) belt "guaranteed to throw a magnetic current through six inches of solid glass, stone, wood or other substance. "
)
? This claim is no more preposterous than the company's offer to cure heart disease, epilepsy, paralysis, rheumatism, insomnia, and general debility by means of their contrivances. On this same principle of pasting a label on the outside of oneself to cure something wrong with one's inside is Dr. Young's "Peptopads," which, like the Magic Fcot Drafts, hail from Jackson, Michigan. Aflix one of these to your solar plexus and, according to the advertisement, you will not only recover from any stomach ail- ment, but "you can eat what you want and all you want. " This, I sup- pose, operates on the simple and well-known principle of sticking a piece of court-plaster on the back of a watch to repair a broken mainspring.
But the King of Quackdom in the magnetism field is C. J. Thacher, M. D. , of Chicago. His powers are cribbed, cabined, and confined by no arbitrary limits. He would scorn to restrict himself to any one disease or class of diseases. Thacher will cure anything, paralysis, consumption, Bright's disease, obesity, insanity or senility; it's all one to him. Just let him get the patient inside a set of "the famous Thacher Magnetic Shields," and disease and death must slink away, impotent and ashamed. Hear the trumpet-tones of Thacher, via the New York "Am. erican:"
"I want to say to every man, woman and child within my reach that I can cure any disease that afflicts the human race. I make that state- ment just as broad, sweeping and all-inclusive as I know how. I don't care what the disease is, nor how bad it is, nor how many other diseases are complicated with it, I am as positive that I can cure them all with the famous Thacher Magnetic Shields as I am that the sun will rise in the morning. "
When I called at 161 State Street^ Chicago, to see the worker of these miracles, I found a big, gaunt old man, with a formidable head^ a for- midable voice, and a still more formidable manner.
ment be more than 10 cents per month per patient. On one occasion the genius who got up our advertising had failed to get from the engraver some fierce uric-acid crystal illustrations to fit the story of how they ground through tissues, tearing up heart, lung, kidneys, etc. In reality the pictures were borrowed from a publisher of school-books, and Avere not uric-acid crystals at all, but starfish^'
Motto: "Keep 'em Sick! "
When the St. John's ? ]\Iedical Institute changed hands (transferring its patients to the new management as one of the chief assets) the "case- taker" left and took a position with the Copeland Medical Institute of Des Moines, Iowa (which pretends to cure nearly everything), where to quote his own words, "the office girl made the diagnoses and the labora- tory was presided over by an expert chemist at $7 per week, who was a graduate from the Chamberlain Remedy Company, where he had taken a course in bundle-wrapping. "
"Under our treatriient," he writes, "there were hopeless incurables who had given up a fee every month for periods varying from one month to eight years in one case. The policy was, when you couldn't keep the sucker under treatment any longer, to tease a testimonial out of him by some means. Well, we were a sweet bunch of philanthropists, and our motto was, 'A cured ]nitient pays no fee. Keep 'em sick! ' which was done by ? 'suggestion' for longer or shorter periods. Over . 30,000 people were treated from this office. "
This gives a fair notion of the class of service furnished by the med- ical outlaws.
Various publications, lecturers, renegade physicians, hospitals and insti- tutes batten parasitically on the vested interests of quackerv. A fake concern, called the Viavi Comnany, which preys on impressionable women, has organized an elaborate "lecture bureau," mostly women and clergy- men, to spread its doctrines, the chief of which is that every woman his somethincr wrong with her, and that whatever it is. A^iavi preparations alone will cure it. A Chicago woman, who received an invitation to one of these lectures, through a friend, lays bare the whole "game" in a few sentences
"i\fter the lady lecturer finished her course, it became evident to me that there was no one present Mdio was exen^pt from the need of "Viavi,' from the actions and words of the lecturer, and also, I am sorry to say, from the Avords of the ladies. "
The Special Agents of Quackery.
The same old "skin game;" get your victim to worrying and she'll buy your medicine. "Viavi Hygiene," of course, is based on the fallacy of diagnosing and treating bj^ mail.
Two alleged publications have for some time been making a living as special agents of quackery. One, the "New York Health Journal," has lately quit the field, by reason of the death of its "editor. " It got out a number whenever enough quacks and fraud-medicines could be found to pay for its editorial space. It had no real existence as a magazine, and its "professional contributors" were myths. Anything was grist to its mill; it even printed solemn editorial endorsements of such roaring farces as Liquozone and Vitse Ore. The "United States Health Reports" belongs to this same category. It, of course, is a fake imitation of the "United States Public Health Reports," published by the United States Public Health and Marine-Hospital Service, which would very much like to lay hands on the proprietors of the scheme. They sell "official commendations"* to beer, patent foods, quack medicines or anything else that will buy.
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Just how to list certain medical journals, which profess to uphold the standards of the medical profession, and yet more or less openly defend mendaciously advertised nostrums, is difficult to determine; they seem entitled to a niche somewhere in the Quack Hall of Fame. Certainly such
FRONT PAGE OF FAKE CANCER CURE PUBLICATION.
a publication as the St. Louis "Medical and Surgical Journal," which is run openly as a defender of "patent medicines," performing the unsavory work of the Proprietary Association with the Proprietary Association's approved methods of falsehood and fraud, leaves no doubt as to its
? S3
nature. No intellitjent man defends qnackevy under a misapprehension, and when A. H. Ohmann-Dumesnil, AM. , M. D. , acting under the order of the Anti-Kamnia fraud factory, deliljerately prostitutes his editorial pages to the purposes of the nostrum trader, he l3ecomes, at the best, an accomplice of quackery. For his wages, see his advertising columns. The owners of the "Western Druggist," a Proprietary Association organ, also control the "Medical Standard," which, less openly, is a nostrum-defending publication under the pretense of an ethical- attitude. To the medical profession the handling of such journals as these may safely be left: the deception has already worn transparently thin.
Medical directories can be so conducted as to take a profit of quackery, Galen, Gonsier & Company go about getting doctors to subscribe to state rosters. They have left a sore crowd of regulars in Ohio, for, after listing all the respectable members of the profession, they included in their list of "Cincinnati Specialists" all the notorious quacks in the city, and sold their advertising pages to "Cancer Cure" Curry and "Dr. " Annie Florein, whose hospital is most widely, if not most favorably, known as an abortion resort. "Dr. " Annie has been at least once convicted for illegal practice. The Suffolk Hospital and Dispensary of Boston has already been men- tioned as living largely from the sale of donated "patent medicines," for which it pays in testimonials. St. Luke's Hospital, at Niles, Mich. , has an equally ingenious scheme; it sells diplomas to quack doctors. Most of those whom I have visited have its parchment framed on their walls, not- withstanding that the institution has passed out of existence, its two founders being at present fugitives from justice.
I had thought to have finished with Peruna in the "patent-medicine" series, but as the Peruna Company labors under the delusion that it has been harshly treated, and floods me with correspondence, claiming that its testimonials will bear the severest scrutiny, I revert to them long enouoh to show their support by a quack doctor who apparently makes a busi- ness of selling endorsements. Several months ago, a picture of one. Dr. Patrick F. Maley, in the attitude of making an affidavit endorsing the "wonderful remedy," Peruna, appeared conspicuously in the papers. The accompanying matter recited Dr. Maley's record; graduate of a regular medical college. Army and Navy surgeon, ex-alderman of Cincinnati, ex- coroner of Hamilton County, and ex-pension examiner. (And, by the way, if the Pension Bureau will go over its list of examiners, it will, I believe, find opportunities to improve its personnel by a little judicious "muck- raking. ") What the Peruna Company did not state was that their eminent medical endorser is an ex-convict, having served a year in the Dayton jail for embezzling a ])ension fund from a helpless old soldier. The evidence was readily available had any effort been made to investigate Dr. Maley's record. Dragging forth an old crime into the light of day to blight an ex- convict's career is a measure which I should not employ but for the fact that Dr. Maley is to-day in an enterprise as fraudulent, if not as crim- inal, as thievery, the selling of testimonials to "patent-medicine" com- panies, for not in the Peruna list alone do I find his name. He endorses Juniper Tar and other fakes. I can not prove that the Peruna Company paid him for his picture and affidavit; but will any one, knowing his past record and his present occupation of providing this kind of matter, believe that he presented this valuable evidence to Dr. Hartman's "booze," free? Quite a number of physicians eke out their incomes by this dis- graceful method. Most of them are themselves quack practitioners, or ig-
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norant backwoods graduates of some medical night school; a few are abortionists.
HoAv shall the public protect itself against quackery? A few A^ery simple rules, while not all-embracing, will pretty thoroughly cover the field. Any physician who advertises a positive cure for any disease, who issues nostrum testimonials, wdio sells his services to a secret remedy, or who diagnoses and treats by mail patients whom he has never seen, is a quack. Any institution which publishes other than in a medical journal, testimonials or endorsements, is a quack institution. Any publication,
medical or otherwise, which editorially or otherwise endorses secret or dis- honest remedies or methods of cure, is a quack publication. Shut your eyes to the medical columns of the newspapers, and you will save your- self many forebodings and symptoms. Printer's ink, when it spells out a doctor's promise to cure, is one of the subtlest and most dangerous of poisons.
? riEPRIXTED FROM COLLIER's WEEKIA', AuG. 4, 1000
II. THEMIRACLEWORKERS.
Popular credulity movos in waves. Now it takes financial form, and some 620-per-cent. Miller buys himself a suit of striped clothing, govern- ment pattern, with his profits. Again, religious fervor is its fuel, and '? 'Francis Truth," fortified with press-agent and advertising man, passes across the field of public notice like a meteor, and, like a meteor, vanishes into the darkness. Just at present the public is much concerned with its individual health, a condition which has bred innumerable parasites of the "healer" type. Profiting by the general hypochondriacal tendency, for which the profession of medical advertising in the newspapers is larsrely responsible, and employing a curious pseudo-science of their ow^n devising, these charlatans are conducting a sort of magic saturnalia of healing.
Family Resemblance of the Fakes.
What is true of one of this class is true of all the "doctors," "healers," "medical institutes," "homes of science," and various fresh-coined "opathys," which advertise to cure diseases by "special knowledge," "mar- velous inventions," "startling discoveries in the realm of science," or "miraculous powers. " Their schemes are, essentially, the same. One and all, they are frauds, operating by a shrewd and cunningly developed system, in which the sole essential of success is to bait the hook so as to attract the human gudgeon. Once he has nibbled, he's the charlatan's fish. Lucky, indeed, may he count himself if he come oflf depleted in purse alone, and not in his chances of cure or of life.
Once on a time--this is a recognized and proper form for beginning a tale of magic--there was born a young wizard named Isham. In the nat- ural course of growth he reached that point in life w^here he desired to turn his wizardry to financial account. Less ingenious representatives of his ilk take to side-shows on country circuits, and either "eat-'em-alive" or become the Beautiful Mile. Astralette, Seer and Prophetess, according to sex and inclination. Isham had a soul above canvas. He has yearned for something permanent and high-sounding; so he devised "Humanity Baking Powder," which, by a complicated scheme too long for detail here, was not only to raise the human race to heights hitherto undreamed of, but was even to extend their thoughts to the stars by means of a mighty telescope to be established from the dividends. The "Humanity Baking Powder" advertising was a thing to thrill the soul; but the sodden and materialistic American mind (feminine) declined to respond with that spontaneity w^hich Avas expected, so Isham dropped the scheme and came East to settle in that spot where, as every bunco man in this country knows, the Permanent Convention of Jays and Come-ons is always in session--New York City. Isham's device for alienating the Innocents of New York from their money was the "California Waters of Life. " These waters flow from a spring near San Diego, Cal. , having come a long way to reach that spot, since they are, so Isham assures me, the identical waters wdiich gushed from the Scriptural rock when Moses smote it.
"How tlo you know that they are? " I inquired when this interesting statement was made to me.
"How do you know they aren't? " demanded the Wizard triumphantly, and while I was dazedly feeling for some means wherewith to cope with this resilient brand of logic, he continued Avith an argument too profound for me to grasp in detail. The gist of it seemed to be, however, that all the waters of the earth, being in constant motion, eventually find their
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way to all parts of the earth, and thgtt his spring was just as likely to be the Mosaic article as any, other; a process of reasoning which I cheerfully leave to persons fond of' dialectics. Whatever the source of the waters, Isham, in the course of time, came out with htfge advertisements in the New York papers, in which he exploited himself And his spring about equally, declaring that he had a scheme for abolishing poverty and suffer-
RUPERT WELLS, M. D.
A prop of the religious journals.
ing, that he had been in personal consultation with the Deity about it,
and, further, that the Isham spring water would cure rheutnatism in ,
seven days, cancer in thirty days, Bright's disease and diabetes in thirty days, would stop hair from falling out in three days, and would grow a luxuriant hirsute crop on the most sterile cranium. Wlien San Fran-
cisco was destroyed, the thrifty Isham, eager to make capital out of calamityj rushed into print with the following head-lines:
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OUT OF THE AWFUL EARTHQUAKE ZONE.
ANSWERING THE AVALANCHE OF ANXIOUS INQUIRIES ABOUT ISHAM SPRING, CALIFORNIA.
Then followed the ourative claims. When I called on Isham in his office in the Flatiron Building, New York City, to ask al30ut the cancer cases, he loaded me down with testimonials of various kinds, most of which, however, related to thin hair, or to indeterminate ailments, rangmg from indigestion, through supposed kidney trouble, to a bump on the spine sustained in a trolley accident. To investigate all that he producedin the way of testimonials (most of them obviously not worth investigation, as seriously supporting his claims) Avould have taken weeks, perhaps months.
A few interested me because they suggested technical knowledge on the part of the patient. One of these was a "Professor" Fogg, by whom Isham seemed to set great store.
"What is he Professor of? " I asked.
"Well, I don't exactly know," said Isham, hesitatingly. "He calls him- self Professor. "
"Suppose I look him up at the Broadway address given in the advertise- ment. "
"You wouldn't be likely to find him," was the hasty response. "He only gets his mail there. He lives somewhere in Long Island City. "
Another name he gave me was that of a very prominent and high-^ standing New York physician. This physician, in reply to my query,- stated that he had taken two cases of the Avaters for rheumatism, anct had experienced not the slightest benefit. If Isham desires a testimonial to this effect, I dare say he can get it for the asking. Fifteen or twenty fairly prominent Philadelphia business men and financiers appear on the Isham list of names "used by permission. " Several of these were asked whether they belieA^ed that Isham was divinely inspired, that his "Waters of Life" were the identical waters that gushed from the smitten rock of Moses, and that the. waters would cure cancer in thirty days, all these statements having been publicly used by the Wizard to push the sale of his product.
Isham's Medicine Makes Good Ice-Water.
Some of the recipients of my inquiry became alarmed, and sent the letter to Isham. Those who replied answered the questions in the nega- tive. One bank president loftily characterized the queries as "absurd. " Apparently the initial absurdity of his lending his name to the purposes of a preposterous quack like Isham had not occurred to him. At the close of my interview Avith Isham, after he had fervently harangued me on the supernal A^rtues of his Avater, declaring that it Avould make the drunkfird a model of sobriety, reform the A'icious and restore youth to the senilev he exhorted me to be fair and dispassionate in my judgment of him and his product. I shall try to be. As to the "Waters of Life," they are prob- ably a fairly good mineral Avater, as useful perhaps in minor stomach, kidney or uric-acid troubles as the average mineral spring Avater, and no more useful. They Avill no more cure cancer, Brighf^s disease, diabetes or paralysis than Avill Croton Avater. To Isham himself I giA^e the benefit of the doubt. I belieA'e him to be mentally unsound. On any other premise he is the most arrant and blasphemous faker noAV before the public.
Isham may perhaps find food for thought in the career of a felloAv-Avizard, "Dr. " Theodore H. White of Baltimore, AA^ho has recently relinquished the presidency of "Dr. WTiite's College of Science" to serA'e a three years' sentence in a, J'ederal jail for fraudulent i;se of the mails. The "doctor's"
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qualifications for the headship of the college were derived from his previous career as an oyster-shucker, spiritualist medium and "patent-medicine" agent. By ingenious advertising of a sort of book of knowledge he worked up a business which produced from 500 to 1,000 letters of inquiry per day. This book "tells you how to heal yourself and others of all dis- eases," and to perform various other useful and surprising functions, and is, also, "the key of everlasting life, a godsend to suffering humanity. "
C. J. THACHER, M. D. King of the Magnetic Quacks.
The Post-Office Gets After White.
In the course of time the Post-Office Department became interested in "Dr. " White and his scheme, to the extent of instituting inquiries, which the "doctor" was unable to answer. A fraud order stopped his mail, and his prosecution and conviction followed. The book which was the Col- lege of Science's main stock in trade is a fearsome hash of old witch-lore and alchemy, and modern spiritualism, stolen from various sources. Apparently the ex-oyster-shucker's mantle has fallen upon Prof. F. T.
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I\rclntyre of 12G West 34tli Street, New York City, who exploits the world as his bivalve througli a system bearing the esoteric and hypnotic title of "Ucchatana and Bidwesana," whereby the "eminent exponent of the occult and psychic" (meaning Mclntyre) teaches all and sundry "to heal the sick and suffering without doctors or drugs. " This he pretends to do free, and he will doubtless continue the pretense until the over- worked fraud-order section of the Post-Office Department attends to him.
Some months ago the Post-Office authorities descended, with blighting result, upon "Prof. " Thos. J. Adkin, sometime of Rochester, where he established the "New York Institute of Physicians and Surgeons" for the practice of "Vitaopathy," whatever that may be. Judging from external evidence it consists chiefly in persuading, by some mysterious influence, the business managers of not-too-particular newspapers to print as "spe- cial correspondence" such headings as the following:
DEAD MEX TALKED BACK TO LIFE.
Rescued ou Way to Grave--Professor Stops Funeral--Restores Woman to Life^ Does He Possess Divine Power?
The most eminent physicians and specialists in the Avorld were, accord- ing to Professor iVdkin, his associates in the practice of Vitaopathy. In addition to his professional qualifications, the professor seems to have been a truly hynotic financier, since he succeeded in securing his world- beating physicians at a maximum wage of $. 30 a week, while the most that any "specialist," called in from without to treat extraordinary cases, was able to wrest from the New York Institute cf Physicians and Surgeons was about $5 a month.
"In Prof. Adkin's laboratory his chemists are daily engiged in extract- ing the life-and-health-giving principle from rare vegetables, fruits and plants. "
Thus one of the Vitaopathist's advertisements. \Vhen called upon to give details. Professor Adkin could produce neither laboratory, chemists, vegetables, fruits nor plants. Under pressure he bashfully explained that his "treatment" consisted of tablets put up to his order by Parke, Davis & Co. of Detroit. This testimony should be interesting to phvsicians, since Parke, Davis & Co, are the largest manufacturers of "ethical" prepara- tions advertised to the medical profession in the country, and are earnest claimants of high professional standing. How their ethics comport with this acting as supply to a proven and self-convicted quack, I leave for them to explain. In the general stir that accompanied the Post-Office Department's action against Adkin, resulting in his retirement from public life, the regular medical profession of Rochester did not come off unscathed. One of the allegations against the Vitaopathist was that he diagnosed and prescribed for cases by mail. Believing that the local medical profession was the agent of his discomfiture (a misapprehension on his part) and keen for revenge, Adkin sent out decoy letters to a considerable number of local physicians in good and regular standing, and got responses from a dozen or more agreeing to prescribe by mail for cases they had never seen. This unpleasant evidence the "Professor" usedinamannerverytryingtotheethicalpractitioners. Asharplesson for them, but a salutary one.
There will be very little of the long-dis- tance-diagnosis form cf quackery practiced by the regular profession in Rochester for some time to come, I fancy. On the records of the fraud- order hearing, there is noted as being present (doubtless with a fellow- feeling for the defendant) Gen. James R. O'Beirne, who has held several posts of honor in New York City, and one of conspicuous dishonor, the presidency of the Force of Life Company, a swindle so open and bold
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that its recent whitewashing by a prominent Federal official of New York has been a source equally of amazement and speculation to these who followed the proceedings against it. One of its fakes was a "Life-Ray Capsule," said to contain radium, but in reality simply a mixture of corn starch and calcium sulfid.
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xi rOTENCY Sii; Tiiai Clile^ Y*irif [n'cior,, and SkiJtCuie^ fzd and Hapei
liiV^ HE IliE F0l? ES DP/IME? 1
EIr. tstsrt of the ^icr^pd isy He Is foffed of God, ^iitJ P, . for flls llelf) to Suffeiinf llufr'ar. d} -- lie Hn^s irjwx
iiftiv rrc2. ;f. eiir free t^ "*ns 5uk asio ^fllsCigfJ
w^^:
BLASPHEMY COMBINED WITH QUACKERY.
The "Professor" Hadley is also Medical Director of the Force of Life fake.
Science, ingeniously perverted, is made the agent of the miracle-work- ing quack. Should some scientist authoritatively announce to-morrow a method of conserving the light and heat of the sun, within a few weeks we should read in the papers that "Bottled Sunlight" is a sure cure for
'^: A
I
"" mmh
L:y: Lt>i dlWQSl '
t
UMSEEH FORCE I
iUliU
"
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any and all ills. So radium, having occupied the public mind and excited the public fancy, has furnished material for the lively commer- cial imagination of the quacks. Eupert Wells, ? M,. D. , early perceived its possibilities, and appointed himself Professor of Radio-Therapy in the "Post-Graduate College of Electro-Therapeutics of St. Louis," a chair which has no existence, in a college which is purely mythical.
Religious Rupert, the Fireside Faker.
Rupert Wells, M. D. , is very religious--in his advertisements. He loves tlie church papers. The weeklies with smug and pious editorials, and no conscience whatever in the matter of paid advertising, are his green pastures. He is a home-and-fireside cuddler, is Rupert. He is also ^ grcand-and-lofty liar of the most complete and soul-satisfying description, Yju can read whole pages of his literature and not come upon one single statement tainted with truth. To illustrate, by a brief capitulation of the main points of one of his "come-on" letters: By virtue of his pro- found studies in radium-administration (lie No. 1) at the college wherein he is professor (compound lie, No. 2) he can cure consumption (lie No. 3) and cancer (No. 4) by a method which he wishes to tell you about free (No. 5), consisting of the internal and external application of Radol, which is radium in fluid form (No. 6), which he himself has discovered (No. 7), and by which he has effected many cures (No. 8), as follows
(Nos. 9, 10, 11, etc. , to the extent of the testimonials). Recently a Philadelphia woman emulating the anxious gentleman in Mr. Wallace Irwin's engaging poem,
"/ wrote Dr. Rharho and got as an answer: 'The loart on your thumh is incipient cancer,'
consulted Rupert Wells, M. D. , by mail. He sent her a form letter, ingeniously devised so that besides date, name and address only one word need be written in. This word gives the location of the alleged cancer, and the sentence is: "Your letter convinces me that you have cancer of the . " In this instance the word "temple" was obviously typed in. Of course, the symptoms, whatever they may be, will always "con- vince" Rupert, M. D. , that his correspondent has cancer (unless the reply is to a consumption advertisement), to be cured only by Radol. Of late the Professor of Radio-Therapy has grown quite painfully cautious. Attempts to purchase Radol of him direct, have proved rftiavailing; he will send it by mail alone, and then only after receiving a diagnosis blank. However, the Lederle Laboratories succeeded by a roundabout process in obtaining the precious fluid for analysis, which showed that Radol contains exactly as much radium as dishwater does, and is about as efficacious for cancer or consumption.
More Radio-Quackery.
Some time ago I received a circular inviting me to become rich without effort by investing in the stock of the Dr. Warner Remedy Co. of Chicago, 111. , proprietors of Radium Rings and Radiozone. Radium Rings, I I'-arned from the accompanying literature, "are circular adhesive plas- ters, self-retaining to any part of the body, and a positive cure for all germ diseases" by a process whereby "the germs and decayed tissues are promptly flooded with emanation from the radio-active compound. " "Radiozone tablets," so the prospective investor is further informed, "carry the radio-active properties (internally) and possess all of the vir- tues of Radium Rings. " Very alluring as a financial proposition, but I restrained my cupidity, and went to call on the Dr. Warner Remedy Co. , which I found to consist of one Bird Collins, a graduate from the fraudu-
? 93
lent nostrum school as exemplified by Wine of Cardiii. Mr. Collins is a frank and businesslike person as will be seen by the following dialogue:
"Are Radium Rings radiimi? " "No. "
"Is there anv radium in them? " "No. "
"Then why do you call them Radium Rings? " "It's a trade name. "
"Is Radiozone'radium? "
"No. "
"Is there any radium in it? "
"No. "
"Then wh. y do you call it Radiozone? "
"It's a trade name. "
"Is Dr. Warner here? "
"No. "
"Is there anv Dr. Warner in vour Company? " "No. "
^ DR. WATSON'S ANGELIC LETTER-HEAD.
The Post-OfBce has interfered with this Quack's activity by issuing a fraud order against him.
"Then why do you call it the Dr. Warner Medical Company? " "It's a trade name. "
"Is vour name Collins? "
"N--yes. "
"Is it a trade name? "
"No. "
"Do you make vour own remedies? "
"No. "
"Who makes them? "
"Seabury and Johnson," (This firm, like Parke, Davis & Co. , is an
"ethical" concern. )
"Is there anything izi them at all? "
"Yes there is," said Mr. Bird Collins earnestly. "There's money in
'em if they're pushed right. " And he proceeded with an impressive line of promoter's argument, Avhich I refrain from reproducing, this not being a financial article.
Radium Radia is another attempt to trade upon the public superstition regarding supposed wonderful qualities of the |_ittle understood element.
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It is really a patent medicine ratlier than a specific form of quackerv. and I mention it onh' to state that it contains no radium, and that its name is typical of its swindling purpose. The same is true of Radiumite, a cure-all which consists of zinc sulfid and lead.
The truly profitable way of furnishing- radium to the public is to find a phu-e where it sjjouts from the ground. Such a spot has been discovered at C'laremore, Indian Territory, by an association of highly respected business men and bunco practitioners from Fort Smith, Arkansas, calling themselves '"The Claremore Radium Wells Co. "
Their circular embodies a picture of a young female exhaling zigzag streaks from her head and hands in a manner to suggest that she has just been short-circuited, the illustration being labeled ""Radium Emana- tions from Human Bcdy after a Bath. " The literature goes on to describe in modest and restrained terms the virtues of the spring.
'"This magic mineral Radium Water has more miraculous and wonder- ful cures to its credit than any other known agency. . . . Hundreds are being cured of all manner of diseases, and no failures with this Magical Mineral Radium Water, icithoiit the use of medicine. Drink the ^Magical Mineral Radium Water for rheumatism, all blood diseases, all kinds lung and stomach troubles and Bright's diseases [sic). It cures quick. ""
The baldness of the fake is enhanced by the inclusion in the circular of a chemical analysis of the water, showing absolutely no radium or radium-producing constituents. As a fitting close to this remarkable instance of swindling, which the correspondent Who calls it to my atten- tion characterizes as "evidently designed to test the limits of human credulity," I can do no better than reproduce in its own form the caution in the Claremore Radium Wells Co. circular:
A WARXIXG TO THE PUBLIC.
BE^VAEE OF FAKE RADIUM WATER W^HEX IN CLAREMORE FOB BATHS.
and to add, lest there be any misapprehension, that the chief "Fake Radium Water" in Claremore is that furnished bv the Claremore Radium Wells Co.
Magnetism is still "good graft. " Its mystical suggestion, appealing to superstitious hope, ofi'ers the proper medium for skilled quackery. Prof. S. Alalcolm Watson, R. S. (whatever that may mean), of Battle Creek, Michigan, operates in this field. Vibro Discs are his wares. They are exploited to cure rheumatism. Prof, Watson's advertising matter is cal- culated to inspire it. I have seen nothing more ingenious in the realm of patent medicine literature.
The Professor's letters, too, are models of altruism. He yearns to cure you, not so much for his good as yours. The $5 which he proposes to charge you is merely nominal. If, after you have nibbled at his bait the first time, he fails to hook ycu, he lowers his price to ,$"2. 50. Let this letter go unanswered for a fortnight, and he comes after you with a final proposition to throw in a bottle of ^"ibro Oil, although the Vibro Discs and the Vibro Tablets, which are an "infallible cure," would seem to be sufficient. Alark the pathos of this last Watsonian plea:
"I have written you several kind and courteous letters, but so far you do not seem to have made the least reply. All this is very strange and to mg rather painful. Of course there may be a just cause for your silence. But if no such cause exists you must admit that T am not get- ting a fair return for the good I have tried to do and the courtesy I have shown you. "
How to be Your Own Magnetizer.
"Prof. " Watson's Vibro Discs are merely plasters to be affixed to the soles of the feet. Vibro Tablets and Vibro Oil are ordinary preparations
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put up for him by a drug firm. In none of them is there any more curative "vibration" or "galvanism" than in a lump of mud. In the interests of those suffering from rheumatic ailments I will give the fol- lowing prescription free, which I will guarantee to be as efficacious as Prof. Watson's Vibro treatment, and considerably less expensive. Pur- chase at any drug store one two-cent stamp (the one-cent variety will do in incipient cases), afiix it firmly to the base of the spinal column, and while seated upon it take one bread pill (brown or white), whenever you happen to think of it. The stamp will provide fully as much vibra- tion as Prof. Watson's discs, and the bread pill will be better for you than his tablets. Just at present the Vibro-Scientist is under a cloud, his mail having been suppressed as fraudulent, but he will probably
HORRIBLE SIGHT AT CLAREMORE WELLS.
This picture is taken from the circular issued by the Claremore Radium Wells Co. , of Claremore, Indian Territory. No explanation is made of why the lady has had her head and her hands cut off after a hath. It seems a cruel practice
even if the resultant pyrotechnic effects are genuine.
bob up again in some new spot, unless the fraud-empoAvering bill, pending at Washington, ties the hands of the Post-Office Department and gives Prof. Watson a practical license to resume business at the old stand.
Magic Foot Drafts, made at Jackson, Michigan, belong to this same class. Affixed to the soles of the feet they are advertised as drawing out the rheumatic poison from the whole system. Of course they might as well be affixed to the barn door, so far as any uric acid extraction is con- cerned. They are a compound of poke-root, pine tar, and corn meal. Prof. E. C. Goddard, manager of the Crescent Magnetic Appliance Co. of St. Louis, also has a "foot-battery" to be attached to any form of insole and a magnetic (not an electric) belt "guaranteed to throw a magnetic current through six inches of solid glass, stone, wood or other substance. "
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? This claim is no more preposterous than the company's offer to cure heart disease, epilepsy, paralysis, rheumatism, insomnia, and general debility by means of their contrivances. On this same principle of pasting a label on the outside of oneself to cure something wrong with one's inside is Dr. Young's "Peptopads," which, like the Magic Fcot Drafts, hail from Jackson, Michigan. Aflix one of these to your solar plexus and, according to the advertisement, you will not only recover from any stomach ail- ment, but "you can eat what you want and all you want. " This, I sup- pose, operates on the simple and well-known principle of sticking a piece of court-plaster on the back of a watch to repair a broken mainspring.
But the King of Quackdom in the magnetism field is C. J. Thacher, M. D. , of Chicago. His powers are cribbed, cabined, and confined by no arbitrary limits. He would scorn to restrict himself to any one disease or class of diseases. Thacher will cure anything, paralysis, consumption, Bright's disease, obesity, insanity or senility; it's all one to him. Just let him get the patient inside a set of "the famous Thacher Magnetic Shields," and disease and death must slink away, impotent and ashamed. Hear the trumpet-tones of Thacher, via the New York "Am. erican:"
"I want to say to every man, woman and child within my reach that I can cure any disease that afflicts the human race. I make that state- ment just as broad, sweeping and all-inclusive as I know how. I don't care what the disease is, nor how bad it is, nor how many other diseases are complicated with it, I am as positive that I can cure them all with the famous Thacher Magnetic Shields as I am that the sun will rise in the morning. "
When I called at 161 State Street^ Chicago, to see the worker of these miracles, I found a big, gaunt old man, with a formidable head^ a for- midable voice, and a still more formidable manner.
