Exodus, chapter 20,
contains
a copy of what Yahweh's own finger originally had written on two stone tablets: the law.
Kittler-Gramophone-Film-Typewriter
Inside the computers themselves everything be- comes a number: quantity without image, sound, or voice.
And once op- tical fiber networks turn formerly distinct data flows into a standardized
? I
2 Introduction
series of digitized numbers, any medium can be translated into any other. With numbers, everything goes. Modulation, transformation, synchro- nization; delay, storage, transposition; scrambling, scanning, mapping- a total media link on a digital base will erase the very concept of medium. Instead of wiring people and technologies, absolute knowledge will run as an endless loop.
But there still are media; there still is entertainment.
Today's standard comprises partially connected media links that are
still comprehensible in McLuhan's terms. According to him, one me- dium's content is always other media: film and radio constitute the con- tent of television; records and tapes the content of radio; silent films and audiotape that of cinema; text, telephone, and telegram that of the semi-media monopoly of the postal system. Since the beginning of the century, when the electronic tube was developed by von Lieben in Ger- many and De Forest in California, it has been possible to amplify and transmit signals. Accordingly, the large media networks, which have been in existence since the thirties, have been able to fall back on all three stor- age media-writing, film, and photography-to link up and send their signals at will.
But these links are separated by incompatible data channels and dif- fering data formats. Electrics does not equal electronics. Within the spec- trum of the general data flow, television, radio, cinema, and the postal service constitute individual and limited windows for people's sense per- ceptions. Infrared radiations or the radio echoes of approaching missiles are still transmitted through other channels, unlike the optical fiber net- works of the future. Our media systems merely distribute the words, noises, and images people can transmit and receive. But they do not com- pute these data. They do not produce an output that, under computer control, transforms any algorithm into any interface effect, to the point where people take leave of their senses. At this point, the only thing being computed is the transmission quality of storage media, which appear in the media links as the content of the media. A compromise between engi- neers and salespeople regulates how poor the sound from a TV set can be, how fuzzy movie images can be, or how much a beloved voice on the tele- phone can be filtered. Our sense perceptions are the dependent variable
of this compromise.
A composite of face and voice that remains calm, even when faced
during a televised debate by an opponent named Richard M. Nixon, is deemed telegenic and may win a presidential election, as in Kennedy's
Introduction 3
case. Voices that an optical close-up would reveal as treacherous, how- ever, are called radiogenic and rule over the VE 301, the Volksempfanger of the Second World War. For, as the Heidegger disciple among Ger- many's early radio experts realized, "death is primarily a radio topic. "2
But these sense perceptions had to be fabricated first. For media to link up and achieve dominance, we need a coincidence in the Lacanian sense: that something ceases not to write itself. Prior to the electrification of media, and well before their electronic end, there were modest, merely mechanical apparatuses. Unable to amplify or transmit, they nevertheless were the first to store sensory data: silent movies stored sights, and Edi- son's phonograph (which, unlike Berliner's later gramophone, was capa- ble both of recording and reproducing) stored sounds.
On December 6, 1877, Edison, lord of the first research laboratory in the history of technology, presented the prototype of the phonograph to the public. On February 20, 1 892, the same lab in Menlo Park (near New York) added the so-called kinetoscope. Three years later, the Lumiere brothers in France and the Skladanowsky brothers in Germany merely had to add a means of projection to turn Edison's invention into cinema.
Ever since that epochal change we have been in possession of storage technologies that can record and reproduce the very time flow of acoustic and optical data. Ears and eyes have become autonomous. And that changed the state of reality more than lithography and photography, which (according to Benjamin's thesis) in the first third of the nineteenth century merely propelled the work of art into the age of its technical re- producibility. Media "define what really is";3 they are always already be- yond aesthetics.
What phonographs and cinematographs, whose names not coinci- dentally derive from writing, were able to store was time: time as a mix- ture of audio frequencies in the acoustic realm and as the movement of single-image sequences in the optical. Time determines the limit of all art, which first has to arrest the daily data flow in order to turn it into images or signs. What is called style in art is merely the switchboard of these scannings and selections. That same switchboard also controls those arts that use writing as a serial, that is, temporally transposed, data flow. To record the sound sequences of speech, literature has to arrest them in a system of 26 letters, thereby categorically excluding all noise sequences. Not coincidentally, this system also contains as a subsystem the seven notes, whose diatonics-from A to G-form the basis of occidental mu- sic. Following a suggestion made by the musicologist von Hornbostel, it is possible to fix the chaos of exotic music assailing European ears by first
? ? ? ? ? ? ? ? ? 4 Introduction
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Texts and scores-Europe had no other means of storing time. Both are based on a writing system whose time is (in Lacan's term) symbolic. Using projections and retrievals, this time memorizes itself-like a chain of chains. Nevertheless, whatever ran as time on a physical or (again in Lacan's terms) real level, blindly and unpredictably, could by no means be encoded. Therefore, all data flows, provided they really were streams of data, had to pass through the bottleneck of the signifier. Alphabetic mo- nopoly, grammatology.
If the film called history rewinds itself, it turns into an endless loop. What will soon end in the monopoly of bits and fiber optics began with the monopoly of writing. History was the homogenized field that, as an academic subject, only took account of literate cultures. Mouths and graphisms were relegated to prehistory. Otherwise, stories and histories (both deriving from historia) could not have been linked. All the orders and judgments, announcements and prescriptions (military and legal, re- ligious and medical) that produced mountains of corpses were communi- cated along the very same channel that monopolized the descriptions of
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Introduction 5
? The oldest depiction of a print shop, 1499-as a dance of death.
those mountains of corpses. Which is why anything that ever happened ended up in libraries.
And Foucault, the last historian or first archeologist, merely had to look things up. The suspicion that all power emanates from and returns to archives could be brilliantly confirmed, at least within the realms of law, medicine, and theology. A tautology of history, or its calvary. For the libraries in which the archeologist found so much rich material collected and catalogued papers that had been extremely diverse in terms of ad- dressee, distribution technique, degree of secrecy, and writing technique- Foucault's archive as the entropy of a post office. 5 Even writing itself, be- fore it ends up in libraries, is a communication medium, the technology of which the archeologist simply forgot. It is for this reason that all his analyses end immediately before that point in time at which other media penetrated the library's stacks. Discourse analysis cannot be applied to sound archives or towers of film rolls.
As long as it was moving along, history was indeed Foucault's "wave- like succession of words. "6 More simply, but no less technically than to- morrow's fiber optic cables, writing functioned as a universal medium-
6 Introduction
? Telephone lines, New York, 1888.
i n times when there was no concept o f medium. Whatever else was going on dropped through the filter of letters or ideograms.
"Literature," Goethe wrote, "is a fragment of fragments; only the smallest proportion of what took place and what was said was written down, while only the smallest proportion of what was written down has survived. " 7
Accordingly, oral history today confronts the historians' writing mo- nopoly; accordingly, a media theoretician like the Jesuit priest Walter J. Ong, who must have been concerned with the spirit of the Pentecostal mystery, could celebrate a primary orality of tribal cultures as opposed to the secondary orality of our media acoustics. Such research remained un- thinkable as long as the opposite of "history" was simply termed (again
? Introduction 7
following Goethe) "legend. "s Prehistory was subsumed by its mythical name; Goethe's definition of literature did not even have to mention opti- cal or acoustic data flows. And even legends, those oralized segments of bygone events, only survived in written format; that is, under pretechno- logical but literary conditions. However, since it has become possible to record the epics of the last Homeric bards, who until recently were wan- dering through Serbia and Croatia, oral mnemotechnics or cultures have become reconstructible in a completely different way. 9 Even Homer's rosy-fingered Eos changes from a Goddess into a piece of chromium diox- ide that was stored in the memory of the bard and could be combined with other pieces into whole epics. "Primary orality" and "oral history" came into existence only after the end of the writing monopoly, as the technological shadows of the apparatuses that document them.
Writing, however, stored writing-no more and no less. The holy books attest to this.
Exodus, chapter 20, contains a copy of what Yahweh's own finger originally had written on two stone tablets: the law. But of the thunder and lightning, of the thick cloud and the mighty trumpet which, according to scripture, surrounded this first act of writing on Mount Sinai, that same Bible could store nothing but mere words. lo
Even less is handed down of the nightmares and temptations that af- flicted a nomad called Mohammed following his flight to the holy moun- tain of Hira. The Koran does not begin until the one God takes the place of the many demons. The archangel Gabriel descends from the seventh heaven with a roll of scripture and the command to decipher the scroll. "Rejoice in the name of the Lord who created-created man from clots of blood. Recite! Your Lord is the Most Bountiful One, who by pen taught man what he did not know. "ll
Mohammed, however, answers that he, the nomad, can't read; not even the divine message about the origin of reading and writing. The archangel has to repeat his command before an illiterate can turn into the founder of a book-based religion. For soon, or all too soon, the illegible scroll makes sense and presents to Mohammed's miraculously alphabet- ized eyes the very same text that Gabriel had already uttered twice as an oral command. Mohammed's illuminations began, according to tradition, with this 96th sura-in order then to be "memorized by the faithful and written down on primitive surfaces such as palm leaves, stones, wood, bones, and pieces of leather, and to be recited, again and again, by Mo- hammed and select believers, especially during Ramadan. " 12
? ? Writing therefore merely stores the fact of its authorization. It cele-
8 Introduction
brates the storage monopoly of the God who invented it. And since the realm of this God consists of signs that only nonreaders can't make sense of, all books are books of the dead, like the Egyptian ones with which lit- erature began. 13 The book itself coincides with the realm of the dead be- yond all senses into which it lures us. When the Stoic philosopher Zeno asked the oracle at Delphi how he should best lead his life, he was given the answer "that he should mate with the dead. He understood this to mean that he should read the ancients. "14
The story of how the divine instructions to use quills extended be- yond Moses and Mohammed and reached simpler and simpler people is a lengthy one that nobody can write, because it would be history itself. In much the same way, the storage capacities of our computers will soon co- incide with electronic warfare and, gigabyte upon gigabyte, exceed all the processing capacities of historians.
Suffice it to say that one day-in Germany, this may have already been the case during the age of Goethe-the homogenous medium of writing also became homogenous in the social sphere. Compulsory edu- cation engulfed people in paper. They learned a way of writing that, as an "abuse of language" (according to Goethe), no longer had to struggle with cramped muscles and individual letters, but rather proceeded in rap- ture or darkness. They learned to read "silently to one's self," a "sorry substitute for speech " ls that consumed letters without effort by bypassing oral organs. Whatever they emitted and received was writing. And be- cause only that exists which can be posted, bodies themselves fell under the regime of the symbolic. What is unthinkable today was once reality: no film stored the movements they made or saw, no phonograph, the noise they made or heard. For whatever existed failed before time. Sil- houettes or pastel drawings fixed facial expressions, and scores were un- able to store noise. But once a hand took hold of a pen, something mirac- ulous occurred: the body, which did not cease not to write itself, left strangely unavoidable traces.
I'm ashamed to tell of it. I'm ashamed of my handwriting. It exposes me in all my spiritual nakedness. My handwriting shows me more naked than I am with my clothes off. No leg, no breath, no clothes, no sound. Neither voice nor reflec- tion. All cleaned out. Instead, a whole man's being, shriveled and misshapen, like his scribble-scrabble. His lines are all that's left of him, as well as his self- propagation. The uneven tracings of his pencil on paper, so minimal that a blind man's fingertips would hardly detect them, become the measure of the whole fellow. 1 6
Introduction 9
Today, this shame, which overcomes the hero of Botho Strauss's last love story, Dedication, whenever he sees his handwriting, is no more than an anachronism. The fact that the minimal unevenness between stroke and paper can store neither a voice nor an image of a body presupposes in its exclusion the invention of phonography and cinema. Before their inven- tion, however, handwriting alone could guarantee the perfect securing of traces. It wrote and wrote, in an energetic and ideally uninterrupted flow. As Hegel so correctly observed, the alphabetized individual had his "ap- pearance and externality" 17 in this continuous flow of ink or letters.
And what applied to writing also applied to reading. Even if the al- phabetized individual known as the "author" finally had to fall from the private exteriority of handwriting into the anonymous exteriority of print in order to secure "all that's left of him, as well as his self-propagation"- alphabetized individuals known as "readers" were able to reverse this ex- teriorization. "If one reads in the right way," Novalis wrote, "the words will unfold in us a real, visible world. "18 And his friend Schlegel added that "one believes to hear what one merely reads. "19 Perfect alphabetiza- tion was to supplement precisely those optical and acoustic data flows that, under the monopoly of writing, did not cease not to write them- selves. Effort had been removed from writing, and sound from reading, in order to naturalize writing. The letters that educated readers skimmed over provided people with sights and sounds.
Aided by compulsory education and new alphabetization techniques, the book became both film and record around 18oo-not as a media- technological reality, but in the imaginary of readers' souls. As a surro- gate of unstorable data flows, books came to power and glory. 20
In 1 774 an editor by the name of Goethe committed handwritten let- ters or Sorrows of Young Werther to print. The "nameless throng" (to quote the dedication of Faust), too, was to hear an "early song" that, like "some old half-faded song," revived "old griefs" and "old friends. "21 This was the new literary recipe for success: to surreptitiously turn the voice or handwriting of a soul into Gutenbergiana. In the last letter he wrote and sealed but did not send off before committing suicide, Werther gave his beloved the very promise of poetry: during her lifetime she would have to remain with Albert, her unloved husband, but afterwards she would be united with her lover "in the sight of the Infinite One in eternal embraces. "22 Indeed: the addressee of handwritten love letters, which were then published by a mere editor, was to be rewarded with an im- mortality in the shape of the novel itself. It alone was able to create the
? ? 1 0 Introduction
"beautiful realm"23 in which the lovers of Goethe's Elective Affinities, ac- cording to the hope of their narrator, "will waken together once more. "24 Strangely enough, Eduard and Ottilie had one and the same handwriting during their lifetime. Their death elevated them to a paradise that under the storage monopoly of writing was called poetry.
And maybe that paradise was more real than our media-controlled senses can imagine. Reading intently, Werther's suicidal readers may well have perceived their hero in a real, visible world. And the lovers among Goethe's female readers, like Bettina Brentano, may well have died with the heroine of his Elective Affinities only to be "reborn in a more beauti- ful youth" through Goethe's "genius. "2s Maybe the perfectly alphabetized readers of 1800 were a living answer to the question with which Chris Marker concludes his film essay Sans Soleil:
Lost at the end of the world on my island, Sal, in the company of my dogs strut- ting around, I remember that January in Tokyo, or rather I remember the images I filmed in Tokyo in January. They have now put themselves in place of my mem- ory, they are my memory. I wonder how people who do not film, take photos, or record tapes remember, how humankind used to go about remembering. 26
It is the same with language, which only leaves us the choice of either retaining words while losing their meaning or, vice versa, retaining mean- ing while losing the wordsY Once storage media can accommodate opti- cal and acoustic data, human memory capacity is bound to dwindle. Its "liberation"28 is its end. As long as the book was responsible for all serial data flows, words quivered with sensuality and memory. It was the passion of all reading to hallucinate meaning between lines and letters: the visible_ and audible world of Romantic poetics. And the passion of all writing was (in the words of E. T. A. Hoffmann) the poet's desire to "describe" the hal- lucinated "picture in one's mind with all its vivid colors, the light and the shade," in order to "strike [the] gentle reader like an electric shock. "29
Electricity itself put an end to this. Once memories and dreams, the dead and ghosts, become technically reproducible, readers and writers no longer need the powers of hallucination. Our realm of the dead has with- drawn from the books in which it resided for so long. As Diodor of Sicily once wrote, "it is no longer only through writing that the dead remain in the memory of the living. "
The writer Balzac was already overcome by fear when faced with photography, as he confessed to Nadar, the great pioneer of photography. If (according to Balzac) the human body consists of many infinitely thin
? ? Spirit photography, 1904.
layers of "specters," and if the human spirit cannot be created from noth- ingness, then the daguerreotype must be a sinister trick: it fixes, that is, steals, one layer after the other, until nothing remains of the specters and the photographed body. 30 Photo albums establish a realm of the dead in- finitely more precise than Balzac's competing literary enterprise, the Co- medie humaine, could ever hope to create. In contrast to the arts, media do not have to make do with the grid of the symbolic. That is to say, they reconstruct bodies not only in a system of words or colors or sound in- tervals. Media and media only fulfill the "high standards" that (accord- ing to Rudolf Arnheim) we expect from " reproductions" since the inven- tion of photography: "They are not only supposed to resemble the object,
Introduction I I
? r 2 Introduction
but rather guarantee this resemblance by being, as it were, a product of the object in question, that is, by being mechanically produced by it-just as the illuminated objects of reality imprint their image on the photo- graphic layer,"31 or the frequency curves of noises inscribe their wavelike shapes onto the phonographic plate.
A reproduction authenticated by the object itself is one of physical precision. It refers to the bodily real, which of necessity escapes all sym- bolic grids. Media always already provide the appearances of specters. For, according to Lacan, even the word "corpse" is a euphemism in ref- erence to the real. 32
Accordingly, the invention of the Morse alphabet in r837 was promptly followed by the tapping specters of spiritistic seances sending their messages from the realm of the dead. Promptly as well, photo- graphic plates-even and especially those taken with the camera shutter closed-furnished reproductions of ghosts or specters, whose black-and- white fuzziness only served to underscore the promise of resemblance. Fi- nally, one of the ten applications Edison envisioned for his newly invented phonograph in the North American Review (r878) was to record "the last words of dying persons. "
It was only a small step from such a "family record,"33 with its spe- cial consideration of revenants, to fantasies that had telephone cables linking the living and the dead. What Leopold Bloom in Ulysses could only wish for in his Dublin graveyard meditations had already been turned into science fiction by Walter Rathenau, the AEG chairman of the board and futurist writer. 34 In Rathenau's story "Resurrection Co. ," the cemetery administration of Necropolis, Dacota/USA, following a series of scandalous premature burials in r 898, founds a daughter company en- titled "Dacota and Central Resurrection Telephone Bell Co. " with a cap-- ital stock of $750,000. Its sole purpose is to make certain that the inhab- itants of graves, too, are connected to the public telephone network. Whereupon the dead avail themselves of the opportunity to prove, long before McLuhan, that the content of one medium is always another me- dium-in this concrete case, a deformation professionelle. 35
These days, paranormal voices on tape or radio, the likes of which have been spiritistically researched since r959 and preserved in rock mu- sic since Laurie Anderson's r982 release Big Science,36 inform their re- searchers of their preferred radio wavelength. This already occurred in r898, in the case of Senate President Schreber: when a paranormal, beautifully autonomous "base or nerve language" revealed its code as well as its channels,37 message and channel became one. "You just have to
Introduction 1 3
choose a middle-, short-, or long-wave talk-show station, or the 'white noise' between two stations, or the 'Jurgenson wave,' which, depending on where you are, is located around 1450 to 1600 kHz between Vienna and Moscow. "38 If you replay a tape that has been recorded off the radio, you will hear all kinds of ghost voices that do not originate from any known radio station, but that, like all official newscasters, indulge in ra- dio self-advertisement. Indeed, the location and existence of that "Jiir- genson wave" was pinpointed by none other than "Friedrich Jurgenson, the Nestor of vocal research. "39
The realm of the dead is as extensive as the storage and transmission capabilities of a given culture. As Klaus Theweleit noted, media are al- ways flight apparatuses into the great beyond. If gravestones stood as symbols at the beginning of culture itself, our media technology can re- trieve all gods. The old written laments about ephemerality, which mea- sured no more than distance between writing and sensuality, suddenly fall silent. In our mediascape, immortals have come to exist again.
War on the Mind is the title of an account of the psychological strate- gies hatched by the Pentagon. It reports that the staffs planning the elec- tronic war, which merely continues the Battle of the Atlantic,40 have already compiled a list of the propitious and unpropitious days in other cultures. This list enables the u. s. Air Force "to time [its] bombing cam- paigns to coincide with unpropitious days, thus 'confirming' the forecasts of local gods. " As well, the voices of these gods have been recorded on tape to be broadcast from helicopters "to keep tribes in their villages. " And finally, the Pentagon has developed special film projectors capable of projecting those gods onto low-hanging clouds. 41 A technologically im- plemented beyond . . .
Of course the Pentagon does not keep a handwritten list of good and bad days. Office technology keeps up with media technology. Cinema and the phonograph, Edison's two great achievements that ushered in the present, are complemented by the typewriter. Since 1865 (according to European accounts) or 1868 (according to American ones), writing has no longer been the ink or pencil trace of a body whose optical and acoustic signals were irretrievably lost, only to reappear (in readers' minds) in the surro- gate sensuality of handwriting. In order to store series of sights and sounds, Old Europe's only storage technology first had to be mechanized. Hans Magnus Malling Hansen in Copenhagen and Christopher Latham Sholes in Milwaukee developed mass-producible typewriters. Edison com- mented positively on the invention's potential when Sholes visited him in
? ? 14 Introduction
Newark to demonstrate his newly patented model and to invite the man who had invented invention to enter a joint venture. 42
But Edison declined the offer-as if, already in r868, the phono- graph and kinetoscope preoccupied their future inventor. Instead, the of- fer was grabbed by an arms manufacturer suffering from dwindling rev- enues in the post-Civil War slump. Remington, not Edison, took over Sholes's discourse machine gun.
Thus, there was no Marvelous One from whose brow sprang all three media technologies of the modern age. On the contrary, the beginning of our age was marked by separation or differentiation. 43 On the one hand, we have two technological media that, for the first time, fix unwritable data flows; on the other, an "'intermediate' thing between a tool and a machine," as Heidegger wrote so precisely about the typewriter. 44 On the one hand, we have the entertainment industry with its new sensualities; on the other, a writing that already separates paper and body during tex- tual production, not first during reproduction (as Gutenberg's movable types had done). From the beginning, the letters and their arrangement were standardized in the shapes of type and keyboard, while media were engulfed by the noise of the real-the fuzziness of cinematic pictures, the hissing of tape recordings.
In standardized texts, paper and body, writing and soul fall apart. Typewriters do not store individuals; their letters do not communicate a beyond that perfectly alphabetized readers can subsequently hallucinate as meaning. Everything that has been taken over by technological media since Edison's inventions disappears from typescripts. The dream of a real visible or audible world arising from words has come to an end. The his- torical synchronicity of cinema, phonography, and typewriting separated optical, acoustic, and written data flows, thereby rendering them au- tonomous. That electric or electronic media can recombine them does not change the fact of their differentiation.
In r 8 60, five years before MaIling Hansen's mechanical writing ball (the first mass-produced typewriter), Gottfried Keller's "Misused Love Letters" still proclaimed the illusion of poetry itself: love is left with the impossible alternatives of speaking either with "black ink" or with "red blood. "45 But once typing, filming, and recording became equally valid options, writing lost such surrogate sensualities. Around 1880 poetry turned into literature. Standardized letters were no longer to transmit Keller's red blood or Hoffmann's inner forms, but rather a new and ele- gant tautology of technicians. According to Mallarme's instant insight, lit- erature is made up of no more and no less than twenty-six letters. 46
? Lacan's "methodological distinction"47 among the real, the imagi- nary, and the symbolic is the theory (or merely a historical effect) of that differentiation. The symbolic now encompasses linguistic signs in their materiality and technicity. That is to say, letters and ciphers form a finite set without taking into account philosophical dreams of infinity. What counts are differences, or, in the language of the typewriter, the spaces be- tween the elements of a system. For that reason, Lacan designates "the world of the symbolic [as1 the world of the machine. "48
The imaginary, however, comes about as the mirror image of a body that appears to be, in terms of motor control, more perfect than the in- fant's own body, for in the real everything begins with coldness, dizziness, and shortness of breathY Thus, the imaginary implements precisely those optical illusions that were being researched in the early days of cinema. A dismembered or (in the case of film) cut-up body is faced with the illu- sionary continuity of movements in the mirror or on screen. It is no coin- cidence that Lacan recorded infants' jubilant reactions to their mirror im- ages in the form of documentary footage.
Finally, of the real nothing more can be brought to light than what Lacan presupposed-that is, nothing. It forms the waste or residue that
Introduction 1 5
? r 6 Introduction
neither the mirror of the imaginary nor the grid of the symbolic can catch: the physiological accidents and stochastic disorder of bodies.
The methodological distinctions of modern psychoanalysis clearly co- incide with the distinctions of media technology. Every theory has its his- torical a priori. And structuralist theory simply spells out what, since the turn of the century, has been coming over the information channels.
Only the typewriter provides writing as a selection from the finite and arranged stock of its keyboard. It literally embodies what Lacan illustrated using the antiquated letter box. In contrast to the flow of handwriting, we now have discrete elements separated by spaces. Thus, the symbolic has the status of block letters. Film was the first to store those mobile doubles that humans, unlike other primates, were able to (mis)perceive as their own body. Thus, the imaginary has the status of cinema. And only the phonograph can record all the noise produced by the larynx prior to any semiotic order and linguistic meaning. To experi- ence pleasure, Freud's patients no longer have to desire what philosophers consider good. Rather, they are free to babble. 50 Thus, the real-espe- cially in the talking cure known as psychoanalysis-has the status of phonography.
Once the technological differentiation of optics, acoustics, and writ- ing exploded Gutenberg's writing monopoly around r 8 80, the fabrication of so-called Man became possible. His essence escapes into apparatuses. Machines take over functions of the central nervous system, and no longer, as in times past, merely those of muscles. And with this differenti- ation-and not with steam engines and railroads-a clear division occurs between matter and information, the real and the symbolic. When it comes to inventing phonography and cinema, the age-old dreams of hu- mankind are no longer sufficient. The physiology of eyes, ears, and brains have to become objects of scientific research. For mechanized writing to be optimized, one can no longer dream of writing as the expression of in- dividuals or the trace of bodies. The very forms, differences, and fre- quencies of its letters have to be reduced to formulas. So-called Man is split up into physiology and information technology.
When Hegel summed up the perfect alphabetism of his age, he called it Spirit. The readability of all history and all discourses turned humans or philosophers into God. The media revolution of r880, however, laid the groundwork for theories and practices that no longer mistake infor- mation for spirit. Thought is replaced by a Boolean algebra, and con- sciousness by the unconscious, which (at least since Lacan's reading) makes of Poe's "Purloined Letter" a Markoff chain. 51 And that the sym-
Introduction 1 7
bolic is called the world of the machine undermines Man's delusion of possessing a "quality" called "consciousness," which identifies him as something other and better than a "calculating machine. " For both peo- ple and computers are "subject to the appeal of the signifier"; that is, they are both run by programs. "Are these humans," Nietzsche already asked himselfin1874,eightyearsbeforebuyingatypewriter, "orperhapsonly thinking, writing, and speaking machines? "52
In 1950 Alan Turing, the practitioner among England's mathematicians, gave the answer to Nietzsche's question. He observed, with formal ele- gance, that there is no question to begin with. To clarify the issue, Tur- ing's essay "Computing Machinery and Intelligence"-appearing in, of all places, the philosophical periodical Mind-proposed an experiment, the so-called Turing game: A computer A and human B exchange data via some kind of telewriter interface. The exchange of texts is monitored by a censor C, who also only receives written information.
? I
2 Introduction
series of digitized numbers, any medium can be translated into any other. With numbers, everything goes. Modulation, transformation, synchro- nization; delay, storage, transposition; scrambling, scanning, mapping- a total media link on a digital base will erase the very concept of medium. Instead of wiring people and technologies, absolute knowledge will run as an endless loop.
But there still are media; there still is entertainment.
Today's standard comprises partially connected media links that are
still comprehensible in McLuhan's terms. According to him, one me- dium's content is always other media: film and radio constitute the con- tent of television; records and tapes the content of radio; silent films and audiotape that of cinema; text, telephone, and telegram that of the semi-media monopoly of the postal system. Since the beginning of the century, when the electronic tube was developed by von Lieben in Ger- many and De Forest in California, it has been possible to amplify and transmit signals. Accordingly, the large media networks, which have been in existence since the thirties, have been able to fall back on all three stor- age media-writing, film, and photography-to link up and send their signals at will.
But these links are separated by incompatible data channels and dif- fering data formats. Electrics does not equal electronics. Within the spec- trum of the general data flow, television, radio, cinema, and the postal service constitute individual and limited windows for people's sense per- ceptions. Infrared radiations or the radio echoes of approaching missiles are still transmitted through other channels, unlike the optical fiber net- works of the future. Our media systems merely distribute the words, noises, and images people can transmit and receive. But they do not com- pute these data. They do not produce an output that, under computer control, transforms any algorithm into any interface effect, to the point where people take leave of their senses. At this point, the only thing being computed is the transmission quality of storage media, which appear in the media links as the content of the media. A compromise between engi- neers and salespeople regulates how poor the sound from a TV set can be, how fuzzy movie images can be, or how much a beloved voice on the tele- phone can be filtered. Our sense perceptions are the dependent variable
of this compromise.
A composite of face and voice that remains calm, even when faced
during a televised debate by an opponent named Richard M. Nixon, is deemed telegenic and may win a presidential election, as in Kennedy's
Introduction 3
case. Voices that an optical close-up would reveal as treacherous, how- ever, are called radiogenic and rule over the VE 301, the Volksempfanger of the Second World War. For, as the Heidegger disciple among Ger- many's early radio experts realized, "death is primarily a radio topic. "2
But these sense perceptions had to be fabricated first. For media to link up and achieve dominance, we need a coincidence in the Lacanian sense: that something ceases not to write itself. Prior to the electrification of media, and well before their electronic end, there were modest, merely mechanical apparatuses. Unable to amplify or transmit, they nevertheless were the first to store sensory data: silent movies stored sights, and Edi- son's phonograph (which, unlike Berliner's later gramophone, was capa- ble both of recording and reproducing) stored sounds.
On December 6, 1877, Edison, lord of the first research laboratory in the history of technology, presented the prototype of the phonograph to the public. On February 20, 1 892, the same lab in Menlo Park (near New York) added the so-called kinetoscope. Three years later, the Lumiere brothers in France and the Skladanowsky brothers in Germany merely had to add a means of projection to turn Edison's invention into cinema.
Ever since that epochal change we have been in possession of storage technologies that can record and reproduce the very time flow of acoustic and optical data. Ears and eyes have become autonomous. And that changed the state of reality more than lithography and photography, which (according to Benjamin's thesis) in the first third of the nineteenth century merely propelled the work of art into the age of its technical re- producibility. Media "define what really is";3 they are always already be- yond aesthetics.
What phonographs and cinematographs, whose names not coinci- dentally derive from writing, were able to store was time: time as a mix- ture of audio frequencies in the acoustic realm and as the movement of single-image sequences in the optical. Time determines the limit of all art, which first has to arrest the daily data flow in order to turn it into images or signs. What is called style in art is merely the switchboard of these scannings and selections. That same switchboard also controls those arts that use writing as a serial, that is, temporally transposed, data flow. To record the sound sequences of speech, literature has to arrest them in a system of 26 letters, thereby categorically excluding all noise sequences. Not coincidentally, this system also contains as a subsystem the seven notes, whose diatonics-from A to G-form the basis of occidental mu- sic. Following a suggestion made by the musicologist von Hornbostel, it is possible to fix the chaos of exotic music assailing European ears by first
? ? ? ? ? ? ? ? ? 4 Introduction
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Texts and scores-Europe had no other means of storing time. Both are based on a writing system whose time is (in Lacan's term) symbolic. Using projections and retrievals, this time memorizes itself-like a chain of chains. Nevertheless, whatever ran as time on a physical or (again in Lacan's terms) real level, blindly and unpredictably, could by no means be encoded. Therefore, all data flows, provided they really were streams of data, had to pass through the bottleneck of the signifier. Alphabetic mo- nopoly, grammatology.
If the film called history rewinds itself, it turns into an endless loop. What will soon end in the monopoly of bits and fiber optics began with the monopoly of writing. History was the homogenized field that, as an academic subject, only took account of literate cultures. Mouths and graphisms were relegated to prehistory. Otherwise, stories and histories (both deriving from historia) could not have been linked. All the orders and judgments, announcements and prescriptions (military and legal, re- ligious and medical) that produced mountains of corpses were communi- cated along the very same channel that monopolized the descriptions of
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Introduction 5
? The oldest depiction of a print shop, 1499-as a dance of death.
those mountains of corpses. Which is why anything that ever happened ended up in libraries.
And Foucault, the last historian or first archeologist, merely had to look things up. The suspicion that all power emanates from and returns to archives could be brilliantly confirmed, at least within the realms of law, medicine, and theology. A tautology of history, or its calvary. For the libraries in which the archeologist found so much rich material collected and catalogued papers that had been extremely diverse in terms of ad- dressee, distribution technique, degree of secrecy, and writing technique- Foucault's archive as the entropy of a post office. 5 Even writing itself, be- fore it ends up in libraries, is a communication medium, the technology of which the archeologist simply forgot. It is for this reason that all his analyses end immediately before that point in time at which other media penetrated the library's stacks. Discourse analysis cannot be applied to sound archives or towers of film rolls.
As long as it was moving along, history was indeed Foucault's "wave- like succession of words. "6 More simply, but no less technically than to- morrow's fiber optic cables, writing functioned as a universal medium-
6 Introduction
? Telephone lines, New York, 1888.
i n times when there was no concept o f medium. Whatever else was going on dropped through the filter of letters or ideograms.
"Literature," Goethe wrote, "is a fragment of fragments; only the smallest proportion of what took place and what was said was written down, while only the smallest proportion of what was written down has survived. " 7
Accordingly, oral history today confronts the historians' writing mo- nopoly; accordingly, a media theoretician like the Jesuit priest Walter J. Ong, who must have been concerned with the spirit of the Pentecostal mystery, could celebrate a primary orality of tribal cultures as opposed to the secondary orality of our media acoustics. Such research remained un- thinkable as long as the opposite of "history" was simply termed (again
? Introduction 7
following Goethe) "legend. "s Prehistory was subsumed by its mythical name; Goethe's definition of literature did not even have to mention opti- cal or acoustic data flows. And even legends, those oralized segments of bygone events, only survived in written format; that is, under pretechno- logical but literary conditions. However, since it has become possible to record the epics of the last Homeric bards, who until recently were wan- dering through Serbia and Croatia, oral mnemotechnics or cultures have become reconstructible in a completely different way. 9 Even Homer's rosy-fingered Eos changes from a Goddess into a piece of chromium diox- ide that was stored in the memory of the bard and could be combined with other pieces into whole epics. "Primary orality" and "oral history" came into existence only after the end of the writing monopoly, as the technological shadows of the apparatuses that document them.
Writing, however, stored writing-no more and no less. The holy books attest to this.
Exodus, chapter 20, contains a copy of what Yahweh's own finger originally had written on two stone tablets: the law. But of the thunder and lightning, of the thick cloud and the mighty trumpet which, according to scripture, surrounded this first act of writing on Mount Sinai, that same Bible could store nothing but mere words. lo
Even less is handed down of the nightmares and temptations that af- flicted a nomad called Mohammed following his flight to the holy moun- tain of Hira. The Koran does not begin until the one God takes the place of the many demons. The archangel Gabriel descends from the seventh heaven with a roll of scripture and the command to decipher the scroll. "Rejoice in the name of the Lord who created-created man from clots of blood. Recite! Your Lord is the Most Bountiful One, who by pen taught man what he did not know. "ll
Mohammed, however, answers that he, the nomad, can't read; not even the divine message about the origin of reading and writing. The archangel has to repeat his command before an illiterate can turn into the founder of a book-based religion. For soon, or all too soon, the illegible scroll makes sense and presents to Mohammed's miraculously alphabet- ized eyes the very same text that Gabriel had already uttered twice as an oral command. Mohammed's illuminations began, according to tradition, with this 96th sura-in order then to be "memorized by the faithful and written down on primitive surfaces such as palm leaves, stones, wood, bones, and pieces of leather, and to be recited, again and again, by Mo- hammed and select believers, especially during Ramadan. " 12
? ? Writing therefore merely stores the fact of its authorization. It cele-
8 Introduction
brates the storage monopoly of the God who invented it. And since the realm of this God consists of signs that only nonreaders can't make sense of, all books are books of the dead, like the Egyptian ones with which lit- erature began. 13 The book itself coincides with the realm of the dead be- yond all senses into which it lures us. When the Stoic philosopher Zeno asked the oracle at Delphi how he should best lead his life, he was given the answer "that he should mate with the dead. He understood this to mean that he should read the ancients. "14
The story of how the divine instructions to use quills extended be- yond Moses and Mohammed and reached simpler and simpler people is a lengthy one that nobody can write, because it would be history itself. In much the same way, the storage capacities of our computers will soon co- incide with electronic warfare and, gigabyte upon gigabyte, exceed all the processing capacities of historians.
Suffice it to say that one day-in Germany, this may have already been the case during the age of Goethe-the homogenous medium of writing also became homogenous in the social sphere. Compulsory edu- cation engulfed people in paper. They learned a way of writing that, as an "abuse of language" (according to Goethe), no longer had to struggle with cramped muscles and individual letters, but rather proceeded in rap- ture or darkness. They learned to read "silently to one's self," a "sorry substitute for speech " ls that consumed letters without effort by bypassing oral organs. Whatever they emitted and received was writing. And be- cause only that exists which can be posted, bodies themselves fell under the regime of the symbolic. What is unthinkable today was once reality: no film stored the movements they made or saw, no phonograph, the noise they made or heard. For whatever existed failed before time. Sil- houettes or pastel drawings fixed facial expressions, and scores were un- able to store noise. But once a hand took hold of a pen, something mirac- ulous occurred: the body, which did not cease not to write itself, left strangely unavoidable traces.
I'm ashamed to tell of it. I'm ashamed of my handwriting. It exposes me in all my spiritual nakedness. My handwriting shows me more naked than I am with my clothes off. No leg, no breath, no clothes, no sound. Neither voice nor reflec- tion. All cleaned out. Instead, a whole man's being, shriveled and misshapen, like his scribble-scrabble. His lines are all that's left of him, as well as his self- propagation. The uneven tracings of his pencil on paper, so minimal that a blind man's fingertips would hardly detect them, become the measure of the whole fellow. 1 6
Introduction 9
Today, this shame, which overcomes the hero of Botho Strauss's last love story, Dedication, whenever he sees his handwriting, is no more than an anachronism. The fact that the minimal unevenness between stroke and paper can store neither a voice nor an image of a body presupposes in its exclusion the invention of phonography and cinema. Before their inven- tion, however, handwriting alone could guarantee the perfect securing of traces. It wrote and wrote, in an energetic and ideally uninterrupted flow. As Hegel so correctly observed, the alphabetized individual had his "ap- pearance and externality" 17 in this continuous flow of ink or letters.
And what applied to writing also applied to reading. Even if the al- phabetized individual known as the "author" finally had to fall from the private exteriority of handwriting into the anonymous exteriority of print in order to secure "all that's left of him, as well as his self-propagation"- alphabetized individuals known as "readers" were able to reverse this ex- teriorization. "If one reads in the right way," Novalis wrote, "the words will unfold in us a real, visible world. "18 And his friend Schlegel added that "one believes to hear what one merely reads. "19 Perfect alphabetiza- tion was to supplement precisely those optical and acoustic data flows that, under the monopoly of writing, did not cease not to write them- selves. Effort had been removed from writing, and sound from reading, in order to naturalize writing. The letters that educated readers skimmed over provided people with sights and sounds.
Aided by compulsory education and new alphabetization techniques, the book became both film and record around 18oo-not as a media- technological reality, but in the imaginary of readers' souls. As a surro- gate of unstorable data flows, books came to power and glory. 20
In 1 774 an editor by the name of Goethe committed handwritten let- ters or Sorrows of Young Werther to print. The "nameless throng" (to quote the dedication of Faust), too, was to hear an "early song" that, like "some old half-faded song," revived "old griefs" and "old friends. "21 This was the new literary recipe for success: to surreptitiously turn the voice or handwriting of a soul into Gutenbergiana. In the last letter he wrote and sealed but did not send off before committing suicide, Werther gave his beloved the very promise of poetry: during her lifetime she would have to remain with Albert, her unloved husband, but afterwards she would be united with her lover "in the sight of the Infinite One in eternal embraces. "22 Indeed: the addressee of handwritten love letters, which were then published by a mere editor, was to be rewarded with an im- mortality in the shape of the novel itself. It alone was able to create the
? ? 1 0 Introduction
"beautiful realm"23 in which the lovers of Goethe's Elective Affinities, ac- cording to the hope of their narrator, "will waken together once more. "24 Strangely enough, Eduard and Ottilie had one and the same handwriting during their lifetime. Their death elevated them to a paradise that under the storage monopoly of writing was called poetry.
And maybe that paradise was more real than our media-controlled senses can imagine. Reading intently, Werther's suicidal readers may well have perceived their hero in a real, visible world. And the lovers among Goethe's female readers, like Bettina Brentano, may well have died with the heroine of his Elective Affinities only to be "reborn in a more beauti- ful youth" through Goethe's "genius. "2s Maybe the perfectly alphabetized readers of 1800 were a living answer to the question with which Chris Marker concludes his film essay Sans Soleil:
Lost at the end of the world on my island, Sal, in the company of my dogs strut- ting around, I remember that January in Tokyo, or rather I remember the images I filmed in Tokyo in January. They have now put themselves in place of my mem- ory, they are my memory. I wonder how people who do not film, take photos, or record tapes remember, how humankind used to go about remembering. 26
It is the same with language, which only leaves us the choice of either retaining words while losing their meaning or, vice versa, retaining mean- ing while losing the wordsY Once storage media can accommodate opti- cal and acoustic data, human memory capacity is bound to dwindle. Its "liberation"28 is its end. As long as the book was responsible for all serial data flows, words quivered with sensuality and memory. It was the passion of all reading to hallucinate meaning between lines and letters: the visible_ and audible world of Romantic poetics. And the passion of all writing was (in the words of E. T. A. Hoffmann) the poet's desire to "describe" the hal- lucinated "picture in one's mind with all its vivid colors, the light and the shade," in order to "strike [the] gentle reader like an electric shock. "29
Electricity itself put an end to this. Once memories and dreams, the dead and ghosts, become technically reproducible, readers and writers no longer need the powers of hallucination. Our realm of the dead has with- drawn from the books in which it resided for so long. As Diodor of Sicily once wrote, "it is no longer only through writing that the dead remain in the memory of the living. "
The writer Balzac was already overcome by fear when faced with photography, as he confessed to Nadar, the great pioneer of photography. If (according to Balzac) the human body consists of many infinitely thin
? ? Spirit photography, 1904.
layers of "specters," and if the human spirit cannot be created from noth- ingness, then the daguerreotype must be a sinister trick: it fixes, that is, steals, one layer after the other, until nothing remains of the specters and the photographed body. 30 Photo albums establish a realm of the dead in- finitely more precise than Balzac's competing literary enterprise, the Co- medie humaine, could ever hope to create. In contrast to the arts, media do not have to make do with the grid of the symbolic. That is to say, they reconstruct bodies not only in a system of words or colors or sound in- tervals. Media and media only fulfill the "high standards" that (accord- ing to Rudolf Arnheim) we expect from " reproductions" since the inven- tion of photography: "They are not only supposed to resemble the object,
Introduction I I
? r 2 Introduction
but rather guarantee this resemblance by being, as it were, a product of the object in question, that is, by being mechanically produced by it-just as the illuminated objects of reality imprint their image on the photo- graphic layer,"31 or the frequency curves of noises inscribe their wavelike shapes onto the phonographic plate.
A reproduction authenticated by the object itself is one of physical precision. It refers to the bodily real, which of necessity escapes all sym- bolic grids. Media always already provide the appearances of specters. For, according to Lacan, even the word "corpse" is a euphemism in ref- erence to the real. 32
Accordingly, the invention of the Morse alphabet in r837 was promptly followed by the tapping specters of spiritistic seances sending their messages from the realm of the dead. Promptly as well, photo- graphic plates-even and especially those taken with the camera shutter closed-furnished reproductions of ghosts or specters, whose black-and- white fuzziness only served to underscore the promise of resemblance. Fi- nally, one of the ten applications Edison envisioned for his newly invented phonograph in the North American Review (r878) was to record "the last words of dying persons. "
It was only a small step from such a "family record,"33 with its spe- cial consideration of revenants, to fantasies that had telephone cables linking the living and the dead. What Leopold Bloom in Ulysses could only wish for in his Dublin graveyard meditations had already been turned into science fiction by Walter Rathenau, the AEG chairman of the board and futurist writer. 34 In Rathenau's story "Resurrection Co. ," the cemetery administration of Necropolis, Dacota/USA, following a series of scandalous premature burials in r 898, founds a daughter company en- titled "Dacota and Central Resurrection Telephone Bell Co. " with a cap-- ital stock of $750,000. Its sole purpose is to make certain that the inhab- itants of graves, too, are connected to the public telephone network. Whereupon the dead avail themselves of the opportunity to prove, long before McLuhan, that the content of one medium is always another me- dium-in this concrete case, a deformation professionelle. 35
These days, paranormal voices on tape or radio, the likes of which have been spiritistically researched since r959 and preserved in rock mu- sic since Laurie Anderson's r982 release Big Science,36 inform their re- searchers of their preferred radio wavelength. This already occurred in r898, in the case of Senate President Schreber: when a paranormal, beautifully autonomous "base or nerve language" revealed its code as well as its channels,37 message and channel became one. "You just have to
Introduction 1 3
choose a middle-, short-, or long-wave talk-show station, or the 'white noise' between two stations, or the 'Jurgenson wave,' which, depending on where you are, is located around 1450 to 1600 kHz between Vienna and Moscow. "38 If you replay a tape that has been recorded off the radio, you will hear all kinds of ghost voices that do not originate from any known radio station, but that, like all official newscasters, indulge in ra- dio self-advertisement. Indeed, the location and existence of that "Jiir- genson wave" was pinpointed by none other than "Friedrich Jurgenson, the Nestor of vocal research. "39
The realm of the dead is as extensive as the storage and transmission capabilities of a given culture. As Klaus Theweleit noted, media are al- ways flight apparatuses into the great beyond. If gravestones stood as symbols at the beginning of culture itself, our media technology can re- trieve all gods. The old written laments about ephemerality, which mea- sured no more than distance between writing and sensuality, suddenly fall silent. In our mediascape, immortals have come to exist again.
War on the Mind is the title of an account of the psychological strate- gies hatched by the Pentagon. It reports that the staffs planning the elec- tronic war, which merely continues the Battle of the Atlantic,40 have already compiled a list of the propitious and unpropitious days in other cultures. This list enables the u. s. Air Force "to time [its] bombing cam- paigns to coincide with unpropitious days, thus 'confirming' the forecasts of local gods. " As well, the voices of these gods have been recorded on tape to be broadcast from helicopters "to keep tribes in their villages. " And finally, the Pentagon has developed special film projectors capable of projecting those gods onto low-hanging clouds. 41 A technologically im- plemented beyond . . .
Of course the Pentagon does not keep a handwritten list of good and bad days. Office technology keeps up with media technology. Cinema and the phonograph, Edison's two great achievements that ushered in the present, are complemented by the typewriter. Since 1865 (according to European accounts) or 1868 (according to American ones), writing has no longer been the ink or pencil trace of a body whose optical and acoustic signals were irretrievably lost, only to reappear (in readers' minds) in the surro- gate sensuality of handwriting. In order to store series of sights and sounds, Old Europe's only storage technology first had to be mechanized. Hans Magnus Malling Hansen in Copenhagen and Christopher Latham Sholes in Milwaukee developed mass-producible typewriters. Edison com- mented positively on the invention's potential when Sholes visited him in
? ? 14 Introduction
Newark to demonstrate his newly patented model and to invite the man who had invented invention to enter a joint venture. 42
But Edison declined the offer-as if, already in r868, the phono- graph and kinetoscope preoccupied their future inventor. Instead, the of- fer was grabbed by an arms manufacturer suffering from dwindling rev- enues in the post-Civil War slump. Remington, not Edison, took over Sholes's discourse machine gun.
Thus, there was no Marvelous One from whose brow sprang all three media technologies of the modern age. On the contrary, the beginning of our age was marked by separation or differentiation. 43 On the one hand, we have two technological media that, for the first time, fix unwritable data flows; on the other, an "'intermediate' thing between a tool and a machine," as Heidegger wrote so precisely about the typewriter. 44 On the one hand, we have the entertainment industry with its new sensualities; on the other, a writing that already separates paper and body during tex- tual production, not first during reproduction (as Gutenberg's movable types had done). From the beginning, the letters and their arrangement were standardized in the shapes of type and keyboard, while media were engulfed by the noise of the real-the fuzziness of cinematic pictures, the hissing of tape recordings.
In standardized texts, paper and body, writing and soul fall apart. Typewriters do not store individuals; their letters do not communicate a beyond that perfectly alphabetized readers can subsequently hallucinate as meaning. Everything that has been taken over by technological media since Edison's inventions disappears from typescripts. The dream of a real visible or audible world arising from words has come to an end. The his- torical synchronicity of cinema, phonography, and typewriting separated optical, acoustic, and written data flows, thereby rendering them au- tonomous. That electric or electronic media can recombine them does not change the fact of their differentiation.
In r 8 60, five years before MaIling Hansen's mechanical writing ball (the first mass-produced typewriter), Gottfried Keller's "Misused Love Letters" still proclaimed the illusion of poetry itself: love is left with the impossible alternatives of speaking either with "black ink" or with "red blood. "45 But once typing, filming, and recording became equally valid options, writing lost such surrogate sensualities. Around 1880 poetry turned into literature. Standardized letters were no longer to transmit Keller's red blood or Hoffmann's inner forms, but rather a new and ele- gant tautology of technicians. According to Mallarme's instant insight, lit- erature is made up of no more and no less than twenty-six letters. 46
? Lacan's "methodological distinction"47 among the real, the imagi- nary, and the symbolic is the theory (or merely a historical effect) of that differentiation. The symbolic now encompasses linguistic signs in their materiality and technicity. That is to say, letters and ciphers form a finite set without taking into account philosophical dreams of infinity. What counts are differences, or, in the language of the typewriter, the spaces be- tween the elements of a system. For that reason, Lacan designates "the world of the symbolic [as1 the world of the machine. "48
The imaginary, however, comes about as the mirror image of a body that appears to be, in terms of motor control, more perfect than the in- fant's own body, for in the real everything begins with coldness, dizziness, and shortness of breathY Thus, the imaginary implements precisely those optical illusions that were being researched in the early days of cinema. A dismembered or (in the case of film) cut-up body is faced with the illu- sionary continuity of movements in the mirror or on screen. It is no coin- cidence that Lacan recorded infants' jubilant reactions to their mirror im- ages in the form of documentary footage.
Finally, of the real nothing more can be brought to light than what Lacan presupposed-that is, nothing. It forms the waste or residue that
Introduction 1 5
? r 6 Introduction
neither the mirror of the imaginary nor the grid of the symbolic can catch: the physiological accidents and stochastic disorder of bodies.
The methodological distinctions of modern psychoanalysis clearly co- incide with the distinctions of media technology. Every theory has its his- torical a priori. And structuralist theory simply spells out what, since the turn of the century, has been coming over the information channels.
Only the typewriter provides writing as a selection from the finite and arranged stock of its keyboard. It literally embodies what Lacan illustrated using the antiquated letter box. In contrast to the flow of handwriting, we now have discrete elements separated by spaces. Thus, the symbolic has the status of block letters. Film was the first to store those mobile doubles that humans, unlike other primates, were able to (mis)perceive as their own body. Thus, the imaginary has the status of cinema. And only the phonograph can record all the noise produced by the larynx prior to any semiotic order and linguistic meaning. To experi- ence pleasure, Freud's patients no longer have to desire what philosophers consider good. Rather, they are free to babble. 50 Thus, the real-espe- cially in the talking cure known as psychoanalysis-has the status of phonography.
Once the technological differentiation of optics, acoustics, and writ- ing exploded Gutenberg's writing monopoly around r 8 80, the fabrication of so-called Man became possible. His essence escapes into apparatuses. Machines take over functions of the central nervous system, and no longer, as in times past, merely those of muscles. And with this differenti- ation-and not with steam engines and railroads-a clear division occurs between matter and information, the real and the symbolic. When it comes to inventing phonography and cinema, the age-old dreams of hu- mankind are no longer sufficient. The physiology of eyes, ears, and brains have to become objects of scientific research. For mechanized writing to be optimized, one can no longer dream of writing as the expression of in- dividuals or the trace of bodies. The very forms, differences, and fre- quencies of its letters have to be reduced to formulas. So-called Man is split up into physiology and information technology.
When Hegel summed up the perfect alphabetism of his age, he called it Spirit. The readability of all history and all discourses turned humans or philosophers into God. The media revolution of r880, however, laid the groundwork for theories and practices that no longer mistake infor- mation for spirit. Thought is replaced by a Boolean algebra, and con- sciousness by the unconscious, which (at least since Lacan's reading) makes of Poe's "Purloined Letter" a Markoff chain. 51 And that the sym-
Introduction 1 7
bolic is called the world of the machine undermines Man's delusion of possessing a "quality" called "consciousness," which identifies him as something other and better than a "calculating machine. " For both peo- ple and computers are "subject to the appeal of the signifier"; that is, they are both run by programs. "Are these humans," Nietzsche already asked himselfin1874,eightyearsbeforebuyingatypewriter, "orperhapsonly thinking, writing, and speaking machines? "52
In 1950 Alan Turing, the practitioner among England's mathematicians, gave the answer to Nietzsche's question. He observed, with formal ele- gance, that there is no question to begin with. To clarify the issue, Tur- ing's essay "Computing Machinery and Intelligence"-appearing in, of all places, the philosophical periodical Mind-proposed an experiment, the so-called Turing game: A computer A and human B exchange data via some kind of telewriter interface. The exchange of texts is monitored by a censor C, who also only receives written information.
