No More Learning

This allows for technical reproduction, which neither affects the work's recognizability nor "damages" its individual form, but instead makes it more accessible. Technical reproduction, in turn, generates a new form: the distinction be- tween original and copy. On the other hand, observing how the work is
50 made yields an observation of a more general type often called "style. " At
the level of stylistic forms, the art system is able to evolve; it can replace form combinations that have already been tested or derive new forms from the rejection of what has become all too familiar. Moreover, the sys^ tem can turn rejection itself into a form that is intelligible only to those aware of what used to be customary and what, accordingly, is the expec-
51
tation to be disappointed.
itself the avant-garde has taken this backward-looking manner to an ex-
their motives become trans-
It absorbs as much variety as possible, as much as
The movement that, strangely enough, calls
46
Once the for-
Medium and Form 123
treme--like oarsmen, who face the direction they are coming from and have the goal of their journey behind their backs.
We will not elaborate on these reflections. Instead, we would note that situations of this sort--in any artistic genre--presuppose the artwork as a specific combination of forms, no matter how this presupposition is then attacked in the search for new forms. This protest is possible only when (and so long as! ) a loosely coupled medium is available for the creation of possible forms. If the previous reflections hold, then this medium may well reside in the need for another, yet undefined side on the other side of the indications that make up an artwork. This need would explain why an artwork, in closing itself off and in determining its open side by means of other distinctions, coagulates the medium in such a way that a tightly coupled form emerges, though the medium always reproduces itself at the same time--that is, the question of what lies on the other side of the form is posed anew in each instance.
V
We began with the medium of perception, mentioning the medium of
language only in passing. But in order to demonstrate the unity of art and
the formal similarity of all artistic genres, we must pay attention to the
verbal arts as well, especially to poetry. Here, we are dealing with words as
medium, as a loosely coupled set of elements. Words serve not only as el-
ements to be coupled but also as a means for the artwork's self-descrip-
tion, a means of bringing about the unity of the description and the de-
52
scribed.
formal combination of words that calls upon words to display an unusual meaning--whether or not it relies on the structure of grammatically cor- rect sentences. This can happen only if distinctions are placed in words. There is no need to paraphrase these distinctions; nor can they be para- phrased, for to do so would create the possibility for rejection--just what art wants to avoid.
Ordinary language uses the same words in multiple contexts and there- fore relies on wearing down their meanings and on phrases as an aid to understanding. It seeks to establish unambiguous denotations and ac- complishes this goal via naming and the construction of abstract objects, conceptual correlates, or ideas. Poetic language operates in reverse--with or without the aid of phrases. It reflects on the usage of language--as if
Accordingly, the creation of poetic form consists in a special
124 Medium and Form
language were one material among others that one finds in the world.
54
53
Poetry has no use for denotations. Instead, it relies on connotations, ploying words as a medium in which the connotations that select one an- other assume form. Rather than forcing the diffuse referential richness of words into the most unambiguous relation to facts in the world, poetry posits this richness (including the resonance of what remains unsaid) over against the facts. Just as atoms alter their internal electronics when com- bining into molecules, poetry modifies the meaning of words. It may gen- erate striking new nuances or create estrangement, but it can also surprise by restoring the original meaning of everyday words. Overgeneralized forms are pried open and reconstructed. Poetry contextualizes such forms so that they become structurally determined and can no longer easily be recognized. Like any use of form, this strategy aims at what it excludes. Other words can pick up what remains unsaid, but they can also serve as a reminder that many important things must be left unsaid. The other side of the form always plays along--as a boundary that can either be crossed by further guided observations or else is fixed, again and again, as the same boundary, as the unmarked space of different words.
Poetry shifts from a denotative to a connotative use of words because of its need for poetic closure--a closure for which the poetic genre does not choose the form of narrative. Referential meaning would refer the reader into the world, where it would lose itself among the multiple references
55
that make up the meaning of reality. The poem becomes a unity only at
the level of connotation, by exploring the liberties that come with using
56
words exclusively as a medium.
can be secured at this level, forms one must relinquish when moving from one poem to the next. Poetry requires an intensification of memory, that
57
This means that only temporary forms
is, a retroactive reading (if one still wants to call this "reading"
and reader must leave behind the linearity of the text and apprehend its structure in a circular manner; they must be able to take apart the net- work of multiple circles that makes up a text. But such an effort is feasible and can be accomplished only within a single poem.
Connotations start out from the familiar meanings of words, truncating only their hetero-reference so that opposites, for example, can appear as a unity, even though and even because this is not how they appear in the ex- ternal world. This technique requires a suspension of the ordinary referen- tial meaning of words, which catches the reader off guard. Last, but not least, this is possible because of the ornamental quality of verbal constella-
). Author
em-
Medium and Form 125
tions. This quality may reside in the sound of words (nevermore 2nd vast [English in the original] are well-known examples), or it may be an effect of the relation between short and long syllables or of repetitions, echoes, stereotypes, contrasts, anagrams. In Finnegans Wake, the ornamental qual- ity of language, the resonance between sounds and other words, over- whelms the text to an extent that intelligible words communicate only that they do not matter. Rhythms are complicated to the point where they es- cape reading altogether and require recitation to be apprehended. To con- vince, poetry appeals to perception, not to thinking. And the function of the ornament, in poetry as elsewhere, is to intensify redundancy and vari- ety in ways that would otherwise hardly be possible.
Poetry, then, is not just rhymed prose. If one reads poetry as a sequence of propositions about the world and considers the poetic only as beautifi- cation, adornment, or decoration, one does not observe it as a work of art. Nor can one apprehend in this way the formal combination the poet uses
58
to compose his work. Only at the level where symbols,
ings, and rhythms conspire--a level that is difficult to "read"--do poems refer to themselves in the process of creating forms. They generate contex- tual dependencies, ironic references, and paradoxes, all of which refer back to the text that produces these effects. Supported by the text, poetic self-
59
reference may eventually articulate itself explicitly
statement, but as a form within the nexus of forms that constitute the text.
The problems presented by the materiality of words have often been discussed, at least since Mallarme and frequendy with reference to him. It seemed plausible to locate the problem in the relationship between con- sciousness and language, in the poet's access to language, or in the self- sacrifice commanded by the shaping of language. This general insight, which ultimately points to the distinction between psychic and social sys- tems, can be supplemented by the distinction between medium and form. This distinction is a projection of art, here a projection of poetry, a form of its autopoiesis. It is given neither as matter nor as Spirit. It has no on- tological substrate, which makes it tempting to observe how observers handle this distinction.
All of this needs further elaboration. William Empson and Cleanth Brooks brought these problems to the attention of a literary theory that
60
calls itself "critical. "
form, this awareness yielded only the formal analyses of the New Literary Criticism and subsequently led to the critique of what these analyses ig-
But instead of producing a general terminology of
sounds, mean-
--not as a flat, abrupt
Medium and Form
nored.
literature, the promise of a unified theory of artistic kinds went unful- filled. Currently, however, literary theory is sufficiently receptive to inter- disciplinary suggestions that this separation is unlikely to prevail. Thus af- ter this excursion into the special domain of the medium of language, we return to more general analyses.
VI
The medium of art renders the creation of forms at once possible and improbable. The medium always contains other possibilities and makes everything determined appear to be contingent. This improbability is em- phasized when everyday purposes and utilities are bracketed as the guid- ing principles of observation. Artistic form (backed by aesthetic reflection) goes out of its way not to appear useful.
In this way, the artwork directs the beholder's awareness toward the im- probability of its emergence. If attention is drawn to poetic constructions,
then it is only because they do not seem very likely, whereas the likelihood of using other constructions is, on the contrary, very high. "Poetic is that
62
which has not become law," writes Julia Kristeva.
texts, one might add that their improbability must not be based on their informational value, which always implies a certain quality of surprise, but consists in their renunciation of information in the sense of mundane utility.
During the past two centuries, a number of doctrines derived from diis enforced improbability surfaced in poetic reflection--the rejection of a rule-based poetics, for example, or the emphasis on the individuality and originality of an authentic artwork, and eventually the search for an alter- native explanation of the improbable that points to the "genius" of the artists. But these are collateral circumstances, secondary phenomena that accompany efforts to come to terms with the improbable. When focusing on the improbability of form itself, one is primarily concerned with the observer's fascination, his staying-put-with-the-work in a sequence of ob- servations that attempt to decipher it.
One might expect the sequence of medium-form-medium-form for- mations progressively to constrain the medium's possibilities, thus leading to an increase in redundancy. Many potential sculptures come to mind if one considers only the media of space and material. When one represents
126
61
Caught in the conventional division between die visual arts and
Especially for poetic
Medium and Form 127
a mobile living being, the limitations of its body constrain what can be rendered. Lessing's analysis of the Laocobn shows that the artist is not en- tirely free in selecting the moment from which the before and after of movements can be rendered visible. Once we are dealing with the Dying Gaulor with stage productions of Lucia di Lammermoor, very few perfor- mances are conceivable that could give form to precisely this medium. The improbability of the composition must be wrested from these limita- tions. This may result in a "structural drift" within the art system that turns into an end in itself not only the artwork but above all its improba- bility. Eventually, one begins to experiment with the idea of declaring everything a work of art so long as an artistic claim can be asserted and maintained. The work's probability then boils down to the credibility of such a claim.
But artistic credibility is still a relationship between medium and form. The difficulty of creating forms shifts to the difficulty of claiming a work as art and maintaining this claim. Yet the medium remains a medium of art by virtue of its ties to the history of art; it continues to function as a medium that propels the historical machinery of the art system beyond its current state with new and ever more daring forms. The medium might absorb decontextualized historical references, as it does in postmodernism, whereby the improbability resides precisely in this decontextualization, in free selection from a historical reservoir of forms. What used to be bound historically is now up for grabs on the condition that it remain recogniz- able as such. One might equally well continue the project of the avant- garde in an effort to expand, via the production of art, the concept of art itself. In both cases, art turns into the artistic medium insofar as, and so long as, it is capable of making the observer recognize the improbable as improbable. In the end, the observer might even be challenged to com- prehend the incomprehensibility--created especially for him--of an art- work as a reference to an incomprehensible world.
The recognition that every form is a form-in-a-medium dates back to romanticism. A medium suited for artistic forms had to be sought, dis- covered, and eventually constructed by dismanding interpretive aids taken from everyday life. The fairytale-like incredibility of backdrops served this purpose and simultaneously indicated that henceforth only absolute self- reflection--a reflection that includes the observer--could be presupposed
63
as the ultimate medium. Fantastic art,
the events and forms presented can be explained naturally, is subject to
by leaving open whether or not
128 Medium and Form
similar conditions. But the general situation was still conceived in terms of the subject, an authority that underlies itself and everything else. In the meantime, the dynamic of the art system has evolved in ways that can no longer be attributed to a subject. The observer--the self-reference under- lying all distinctions and the distinctions underlying all self-reference-- seems a more appropriate basic figure. From the position of the observer, one can unfold this circle by distinguishing the distinction from the indi- cation of one of its sides, and self-reference from hetero-reference. This distinction specifies the operation of observing as a distinguishing indica- tion and defines the concept of the self-referential system as a system that copies the operatively generated distinction between system and environ- ment into itself and bases its observing operations on the distinction be- tween self-reference and hetero-reference.
Once the "subject" gives way to the observer, we no longer need the counterconcept of an object. Regarding the manner of operation, a wide range of possibilities is now conceivable besides intentional awareness (a state of consciousness). The observer can be a social system, and observa- tion can be communication. The artwork is not necessarily a device that causes the perspectives of producer and observer (or of theories of produc- tion and reception) to oscillate. Still, nothing speaks against starting out from references to psychic systems, either to the artist or the observer. But the emergent unity of the art system and its unique medium cannot be grasped in this manner. The art system is a special system of social com- munication. It has its own self-reference and hetero-references tliat indi- cate forms existing exclusively in a medium unique to art. This medium is the improbability of the combinatory structure of form that art wrests from everyday life and that refers the observer to other observers.
These reflections eventually raise the question of whether an artwork
64
has to be difficult and, if so, why. Like everything else, this proposition
can be questioned today, and there is a tendency to separate art from craftsmanship. Pushed to its extreme, difficulty might ultimately boil down to the problem of how one can work as an artist in a manner that is still recognizable. Pointing to the essence of art--to the idea of art, the rarity of genius, or the like--is of no help in this matter. The question, rather, is whether and for what reasons the mediums potential for creat- ing forms must be limited, and how this limitation is accomplished.
Within a theory of symbolically generalized media, Talcott Parsons as- sumed that each of these media, just like money, requires a real backing
Medium and Form 129
that can be overdrawn by confidence but not expanded at will. Using the
medium below or in excess of its capacities is certainly possible, but it
leads to an inflation or deflation of the medium that jeopardizes its func-
65
tioning.
ing of art, especially of modern art? Obviously, nothing external to the medium can fulfill this function; what backs the medium of art is the works triumph over its own improbability.
This is why the trend toward facilitating the creation of forms and re- ducing forms to simple distinctions cannot be countered by judgments of taste or values. Even tlie concept of art apparendy no longer sets limits to what can count as art. But one can know that the medium/form dynamic requires constraints and that expansive trends lead to inflation. How much inflation the art system can tolerate boils down to an empirical question. Sanctions are evident not in the reaction against violations of the norm but in the loss of interest in the observation of observations.
VII
As we suggested earlier, the distinction between medium and form is based on a complex relationship to time. On the one hand, medium and form must be actualized simultaneously. On the other hand, the medium reproduces itself only by alternating the forms that an observer employs as distinctions. The stability of the medium rests on the instability of forms that repeatedly realize and dissolve tightly coupled relationships. Media are constant, forms alternate. In the basic medium of meaning, all other media are subject to variation as well, but only to the extent that they are observed as forms in another medium.
The paradoxical "simultaneity" of invariance and variability corre- sponds to the general problem of structuring the autopoietic reproduction of systems. Only actualized elements that assume the form of events (op- erations) can reproduce the system, which requires a recursive recapitula- tion of the past and anticipation of future events; in other words, nonac- tualized events must be actualized as nonactual. The actualization of the nonactual requires (and is made possible by) a selectivity that employs the logic of the distinguishing indication. Selections capable of actualizing the nonactual always function as structures--in the moment of their actual-
66
ization--by virtue of references that transcend the actual.
In art, the work's material substratum guarantees that the observing op-
If we follow Parsons's suggestion, then what would be the back-
130 Medium and Form
erations can be repeated. It ensures that the potential for repetition is per- ceived along with the work and that it actualizes what is momentarily nonactual. At the same time, the work indicates the nonidentity of the repetition. We are aware that we experience the same work (without ques- tioning its sameness) differently each time--for example, as recognizable or familiar, as confirming our attitudes rather than presenting us with as- tonishing information. Redundancy and variation collaborate in their ef- fects. Repetition alters what is repeated--especially when the repeated content is recognized and affirmed as the same. Identity is necessary--but only to allow for the nonidentical reproduction of the observing opera- tion. Observational sequences can build up comfortable redundancies and suppress provoking irritations; they can search for confirmation in one as- pect of the work and find it in another. In the visual arts, the stability of the material secures this process. In texts, writing--and in music, the re- peatability of the production (with or without notation)--does the same. We need not pursue the details of this art-external (material, memorylike) anchorage here; what should be stressed is that it requires a separation of individual artworks. The horizon of reference must be interrupted in or- der to allow for recursion, for the return to the same, and for the struc- turing anticipation of this return. But if this is true, doesn't the art system disintegrate into a disjointed ensemble of individual works?
This question enforces the recurrence of the temporal problem at the level of the systems autopoiesis, a level that transcends the individual art- work. At this level, the temporal paradox of structuring, the paradoxical actuality of the nonactual, recurs at a higher level. It is no surprise that un- folding the paradox once again boils down to a distinction--not between externally secured constants and the fluidity of observation, but between change and conservation in what counts as art.
To observe the changes in a domain common to many artworks, the (historical) concept of style has been available since the last three decades
67
Long before that, the concept of style had been 68
of the eighteenth century.
used to designate ways in which the elements of an artwork are coupled. Rhetoric, following a general trend of hierarchization, proposed a ranking
69
of styles and prescribed styles according to the dignity of their objects. Not until Winckelmann was the concept of style--which concerns factual differences such as "writing," manner, and presentation--anchored in a temporal dimension and claimed to reveal (and cause) historical differ- ences. The distinctions employed by artworks, the "against what? " of their
Medium and Form 131
manner, were subjected to the pressure of innovation. Not only did indi- vidual works have to distinguish themselves, but what did not distinguish them needed to be distinguishable at another level of comparison, as be- ing sanctioned by the concept of style. One expected style to legislate it- self--not to succumb to a prescribed canon, but rather to distinguish itself by deviating from models. A style prolongs the half-life of the publics in- terest in a work of art; one is reminded of similarities in other works and can observe each work anew with reference to similarities and differences. Style respects tradition by deviating from it. Deviation is a specific form of acknowledging relevance; it is not indifference or ignorance. Deviation re- quires knowledge of the subject matter, circumspection, and precision in selecting aspects where deviation matters, and often it is necessary to re- formulate the unity of the preceding style with disregard for what was rel- evant and accessible to this style. The procedure is a typical case of recur- sive reconstruction!
At the same time, there is the opposite trend: to hold on to what is worth preserving, precisely because of deviation. Objects are put into mu- seums or, when this is not possible--as with textual art--they are identi-
70
fied as "timeless" classics. Museums grow out of processes that decide
what is and what is not accepted. Today, even the most recent art can be defined as given (= already dated) by the mere fact of being accepted and displayed in a museum. The decision observes observers, that is, it belongs to the level of second-order observation. Classicism, too, is a construct,
71
created by observers for other observers,
has always been to reverse time: in contrast to other works, classical works
72
improve with time.
from stylistic change, which is of no significance whatever unless there is something against which the preservation of worthy objects is directed, namely, the perpetual historicization of styles. The notion, implicit in the idea of style, "that one is no longer able and will never again be able to work that way" reinforces the conservation of resources that are no longer reproduced, and each loss becomes an "irreplaceable" loss. One needs in-
73
stitutions of mourning, of the "nevermore" [English in the original]. This diagnosis shows that even at this level the paradoxical unity of the distinction between medium and form seeks identifications, plausible dis- tinctions that can be carried on and prove one another. Style as form, the museum as form, classicism as form: all of these forms respond to the same fundamental situation (concealed by forms themselves), namely, that loose
and the intent of this construct
Museums and the classics symbolize an art removed
132 Medium and Form
and tight couplings are reproduced simultaneously in a manner that is in- variant and invisible in the medium and variable and visible in the form. What reacts to this situation is not a supermeaning, a principle of art, an ultimate, convincing idea, but yet another distinction plausible enough to enable convincing identifications. The form of "style" processes the bur- den of innovation and along with it the temporality of all forms while cast- ing a secret glance toward an eternal life beyond its own time. The form of the museum and the form of classicism live off a work's ability to outlast changing styles and find therein its meaning.
Although art collections have been around for a long time and there have always been preferred authors and composers, the museum and clas- sicism as forms of conservation presuppose an art system that operates at the level of second-order observation. It is therefore no accident that these forms, along with a historicized concept of style, appear in the final dec- ades of the eighteenth century--at a time when the differentiation of the art system reaches the level of second-order observation, when it estab- lishes itself and begins to solve its problems at this level. Now one begins to inquire into the unity of the arts regardless of the different media of perception in which they realize their primary forms. Only now is art, no matter what kind, defined in temporal and historical terms. This period also introduces a reflexive concept of culture: it situates culture within the context of historical and regional ("national") comparisons for the pur- pose of self-evaluation. Once the game of observation is played at this level, it finds rules and opportunities for self-affirmation, which, for the time being, provide sufficient orientation. An "analytical" terminology ca- pable of more rigorous analyses is nowhere in sight. At any rate, such a
terminology would only reveal the paradox that informs any operation with distinctions.
? 4 The Function of Art and the Differentiation of the Art System
I
One of the few constants in the century-old academic history of sociol- ogy is the assumption that modern society is characterized by a certain de-
1
gree of social differentiation and by some unique form of differentiation. Historical development, it turns out, is subject not only to differentiation
2
but also to de-differentiation.
ory and the theory of evolution have altered the manner in which the the- orem of differentiation is justified and how it is conceptually framed. To- day, one no longer works with analogies based on the paradigm of the division of labor, which was believed to occur spontaneously whenever there was an opportunity, simply because of its yields or its productive ra- tionality. It is doubtful that more differentiation, or differentiation at the level of the division of labor, is generally desirable. (Adam Smith already pointed out its disadvantages. ) Currendy, an overall critical, more skepti- cal, and doubtful attitude prevails. This does not change the fact that the theorem of differentiation posits a crucial accent, if not the main criterion for distinguishing modern society from its predecessors. However, if dif- ferentiation in its specifically modern form turns out to be not as benefi- cial as was previously assumed, then one needs to revise one's judgment of modern society. Many indications point toward this.
A first step--which hardly improves our relation to the tradition--is to describe modern society as a functionally differentiated system. Generally speaking, this means that the orientation toward specific functions (or problems) of the social system catalyzes the formation of subsystems that
Moreover, the elaboration of systems the-
m
134 The Function of Art and the Differentiation of the Art System
dominate the face of society.
If one wants to investigate the consequences of this development and wants to know how differentiation affects the subdomains of social communication (in this case art), then one must fo- cus one's conceptual apparatus more accurately. Most importantly, one must clarify how functions can serve as evolutionary "attractors," and in
3
precisely what sense subsystems constitute systems in their own right. A description of the art system that takes these background assump- tions for granted and analyzes the form of social differentiation in general systems-theoretical terms yields consequences that will accompany us from now on. Today, systems theory is a highly developed, albeit contro- versial, analytical instrument. It requires theoretical decisions that do not directly concern art. (This, of course, holds for other--for example, semi- ological--analyses of art as well. ) In conjunction with the thesis that soci- ety is a functionally differentiated system and is in this form historically unique, a systems-theoretical orientation has further consequences. It means that the different functional systems are treated in many respects as comparable. The terminology we introduced earlier demonstrates this in remarkable detail. Issues such as system formation and system boundaries, function, medium and forms, operative closure, autopoiesis, first- and second-order observation, and coding and programming can be investi- gated with regard to any functional system. As these investigations take shape and yield answers, a theory of society emerges that does not depend on discovering a unified meaning behind society--for example, by deriv- ing societies from the nature of man, from a founding contract, or from an ultimate moral consensus. Such propositions may be treated as part of the theory's subject matter, as different forms of self-description available to the system of society. What ultimately characterizes society, however,
4
manifests itself in the comparability of its subsystems.
In a domain such as art (just as for law, science, politics, and so on), we
discover not unique traits of art but features that can be found, mutatis mutandis, in other functional systems as well--for example, the shift to a mode of second-order observation. Art participates in society by differen- tiating itself as a system, which subjects art to a logic of operative clo- sure--just like any other functional system. We are not primarily con- cerned with problems of causality, of society's influence on art and of art on society. (Such issues are of secondary importance. ) Nor do we advocate the defensive attitude that die autonomy of art ought to be upheld and protected. Modern art is autonomous in an operative sense. No one else
The Function of Art and the Differentiation of the Art System 135
does what it does. This is why questions concerning die independence or dependence of art can arise in a causal sense. The societal nature of mod- ern art consists in its operative closure and autonomy, provided that soci- ety imposes this form on all functional systems, one of which is art.
We base the following analyses on a distinction, namely, on the distinc- tion between system/environment relations, on the one hand, and system/ system relations, on the other. When dealing with system/environment re- lations, the system constitutes the internal side of the form, whereas the environment is its unmarked space. "The environment" is nothing but an empty correlate of the system's self-reference; it provides no information. If, however, we are dealing with system/system relations, then the other side can be marked and indicated. In this case, art no longer deals with "everything else" but with questions such as whether and to what extent the artist is motivated by political convenience or by wealthy customers.
Insofar as system/environment relations are concerned, system differen- tiation merely replicates the difference between system and environment within the system, that is, it reenters the two-sided form system/environ-
5
ment into the system. The decisive question is whether, and in what ways,
other autopoietic systems, endowed with their own autonomy and their
own operative closure, can emerge within the autopoietic system of soci-
ety (which is closed with regard to its own operation of communication).
The answer lies in the problems that occur in the system at large, problems
that take over the subsystems as their own functions, because these func-
tions can be fulfilled nowhere else. Older social formations provide exam-
ples of such operative closure--urban communities based on center/
periphery differentiation, and aristocratic societies based on stratification.
But if at times centers of privileged life partially differentiate themselves,
this does not mean that autopoietic, operationally closed subsystems are
established within society at large--except within the dominant frame-
work of segmentary differentiation. Only given functional differentiation
do the subsystems generated according to this principle become opera-
tionally autonomous, because none of these systems can fulfill the func-
6
tion of the other.
In system/system relations, the concept of form becomes relevant in a
different way. Only in such relations can one speak of a "form of differen- tiation" in the sense that a system's type of differentiation informs the sys- tem of the other systems it must expect in its environment: systems of the same type in the case of segmentation, systems of a different type in the
136 The Function of Art and the Differentiation of the Art System
case of a center/periphery differentiation, and both similar and different systems in the case of functional differentiation. The differentiation of a functional system already indicates that there must be other such systems in its environment--whatever else the environment might contain--for the simple reason that all the necessary functions of the system as a whole must be taken care of in one way or another.
These reflections suggest a certain developmental logic in the evolution of forms of differentiation. This is not a matter of decomposing a given whole into its parts. Forms of differentiation are not principles of decom- position. If they were, then the transition from one form to another would be difficult to imagine. Rather, the system of society as a whole involves the possibility for differentiating operatively closed subsystems. When, and only when, this happens, the subsystem assumes a form that presupposes another side. The specific system type suggests what kinds of other systems can be expected on the other, external side of the form: other setdements if the form is a settlement; systems of lower rank if differentiation rests on a claim to higher rank; and eventually other functional systems if the differ- entiated system specializes itself along functional lines. In this way, religion was crucial for the development of the early modern state, first as ammu- nition for civil wars and later--after reorganizing itself during the triden- tium and within the corresponding structures of a state church that evolved in the Protestant world--as a partner in another, political function.
The relations between art and stratificatory differentiation are certainly more complex than one might expect in retrospect. When one distin- guishes individual genres and then asks how they can be connected, the
7
problem presents itself as one of hierarchical ranking --that is, in the
terms in which the unity of society or of the world is described. Hierarchy makes people look upward--even if it increasingly conflicts with the self- image of art. On the one hand, the nobility certainly did commission art- works. Art finds appropriate objects, persons, and destinies only in the
8
highest social circles. There is a connection here to the moral-pedagogi-
cal function of art. At the bottom of the social hierarchy, there is not enough room for free action, hence no example for excellence. Stylistic forms of rhetoric and poetry vary accordingly, depending on the rank of
9
the persons depicted. According to Henri Testelin, even drawing must
take social status into account and draw rustic country folks with rough
10
strokes while using clear lines to represent grave and serious people. Ludwig Tieck's novels, princes and dukes are still indispensable, but
In
The Function of Art and the Differentiation of the Art System 137
poverty contributes equally important possibilities for action. On the
other hand, the indispensability of social rank for the novel does not nec-
essarily mean that the upper classes developed an understanding or inter-
est in art. The nobility in the Roman republic was said to consider poetry
supervacua (or, in an older expression, supervacena [superfluous, unneces-
11
sary]) and turned to law for intellectual stimulation.
Apparendy, the de-
velopment of art was motivated less by the private interests of the upper
classes than by the presentation of public-communal affairs of a political
or religious nature; art, in other words, developed with an eye toward cer-
tain functions. From very early on, certain structures in the theory of art
address every (appropriately trained) observer and no longer anticipate a
12
bifurcation along birth rank.
pendendy of social status and to decide for itself who understands some- thing about art and who doesn't.
We are all the more justified in asking: What happens to art if other so- cial domains, such as the economy, politics, or science, establish them- selves as functional systems? What happens when they focus more nar- rowly on a special problem, begin to see everything from this perspective, and eventually close themselves off with an eye toward this problem? What is art if in fourteenth-century Florence the Medicis support art as a way of politically legitimizing money acquired in dubious ways, which they sub- sequendy invest in consolidating their political position? What happens to art if the functionally oriented differentiation of other systems pushes so- ciety as a whole toward functional differentiation? Will art become the slave of other functional systems, which dominate from now on? Or does --as indeed we shall argue--the increasing automatization of functional systems challenge art to discover its own function and to focus exclusively on this function? The developments leading to the Italian Renaissance ap- pear to confirm this hypothesis.
II
Investigating the function of art requires clarification of the systems- theoretical relevance of this line of questioning. Contrary to popular be- lief, the notion of function has nothing to do with the purpose of actions or institutions. Unlike purpose, function does not serve the orientation of first-order observers--of the actor himself, his advisors, or his critics. An operation needs no knowledge of its function; it can substitute a purpose
Theory prepares art to think itself inde-
138 The Function of Art and the Differentiation of the Art System
(for example, the making of an artwork). The advantage is a temporal lim- itation of the operation, a formation of episodes that come to an end when the purpose is accomplished or turns out to be impossible. A pur- pose is a program that seeks to diminish, if not to cancel, the difference between a desired condition and the actual state of the world. In this re- spect, purpose, too, is a two-sided form. It fixes a condition that carries the world along as its external side until the purpose is accomplished.
13
A function is nothing other than a focus for comparison.
problem (one speaks of a "reference problem") in such a way that multiple solutions can be compared and that the problem remains open for further selections and substitutions. In this sense, functional analysis is a method- ological principle that can be applied by any observer to any problem (in- cluding purposes). The arbitrariness of functional analysis is reduced when the observer selects a system reference--here, when we restrict our focus to reference problems within society. Thanks to this restriction, we can ob- serve a number of circular relationships. The reference problem is marked in the system that looks for solutions by marking the problem. This hap- pens only when solutions to the problem suggest themselves. In this sense, the solution creates the problem it helps resolve. The observational terms problem and Junction serve only to reproblematize established institutions in view of possible alternatives or to find out how far one can go in ex- ploring variations without exploding the functional context.
Unlike traditional doctrines of the division of labor, social theory as- sumes that the grounds for the existence of particular institutions never re- side in their functions--as ifAristode's older teleological explanation cbuld be replaced by a functional explanation. The theory of evolution offers ex- planations for historical changes in the societal system that draw on the notion that functions--as evolutionary "attractors"--can influence the di- rection of the evolutionary process and the possibilities of verification they entail. Orientation with respect to functions evolves, too, whether it re- mains latent (hence visible only to a second-order observer) or directly in- fluences the functional systems' testing of possibilities.
The question about the function of art is therefore the question of an observer who must presuppose an operatively generated reality; otherwise it would never occur to him to raise this question. This observer can be an external observer, such as a scholar or a sociologist. But the system in question can also be an observer: it can observe itself and raise the ques- tion of its own functioning. This does not do away with the necessity of
It marks a
The Function of Art and the Differentiation of the Art System 139
distinguishing between operation and observation. The operation of artis- tic communication does not depend on whether the function of art is problematized, let alone clarified. The operation occurs when it occurs (and doesn't if it doesn't), and if it needs motives, then it can find them anywhere.
Like all other functions that occur in society (whether or not they are differentiated as systems), the function of art can be traced to problems of meaningful communication. Meaning serves as the medium not only of communication but also of consciousness. One must therefore conceive of the specificity of this medium in very general terms without assuming a
14 psychic or social-system reference.
The formal specificity of meaning, whose formative capacity qua medium we introduced earlier, manifests itself in phenomenological as well as in modal-theoretical analyses. Both types of analysis presuppose a temporal restriction of meaning, a time-related actualization of meaning in an instant of experience or of communication. To the system opera- tions that employ this medium, meaning always presents itself as actual. But actuality frays (William James) and refers to other, at the moment unactualized possibilities of actualizing meaning (Husserl). Actuality ex- ists only as a starting and connecting point for further references. In modal-theoretical terms, the unity oi the medium of meaning resides in a difference--the difference between actuality and potentiality. Under con- ditions of meaning, systems always operate on the internal side of this form, that is, in the mode of actuality. They cannot operate "potentially. " But since an operation is an event that vanishes immediately after it is produced, any operation that is controlled by meaning must move be- yond actuality toward what is otherwise possible. Something pertaining to the realm of potentiality must be actualized, which in turn requires that the difference between actuality and potentiality occur at the heart of ex- perience and communication--formally speaking, the form "reenters" the form. At the same time, transcending the boundary between actuality and potentiality in actual operations requires a specific indication of the pos- sibility to be apprehended, an indication that can occur only selectively and contingently, by pushing aside all other possibilities.
15
For the time being, this short description must suffice. It suggests that
all the problems to be solved in the system of society are directly or indi- rectly related to the structure of the medium of meaning. When func- tional systems differentiate themselves, the corresponding reference prob-
140 The Function of Art and the Differentiation of the Art System
lems are abstracted to the point where existing institutions can be pre- sented as solutions, while other, functionally equivalent solutions come into view. Religion, for example, initially struggles with the problem that meaning references point toward an unfamiliar terrain and eventually lose themselves in indeterminacy. A differentiated science focuses on research and on actualizing as yet unknown truths or untruths for the sake of structuring the realm of possible propositions by means of the true/untrue code and on the basis of decision programs (theories, methods) related to this code. At the same time, science treats currently improbable or re- jected perspectives as a reservoir for findings that may turn out to be ten- able after all. The economy seeks to secure supplies for a sufficient (albeit in principle unlimited) amount of time in the future, even though it can- not operate in the present except on the basis of actual states of affairs. In politics, one wants to ensure, via collectively binding decisions, that oth- ers are bound by such decisions, even if they did not consent or are in no position to retract their consent. In law, one seeks to create a security of expectations that persists and promises social support in the face of ac- tions that contradict such expectations.
But what about art?
We are not missing the mark if we assume that in earlier societies the ob- jects we retrospectively perceive as art and store in museums were pro- duced as supports for other functional circles, rather than in view of a spe-
16
cial function of art.
for the playful transgression of the necessary in producing objects of ordi- nary utility. In retrospect, we describe the intricate, specifically artistic form combinations of such works as incidental, as ornamental. In any event, the link between functional specification and the differentiation of functional systems constitutes a sociohistorical nexus, which long remained protected by familiar contexts. Not until artistic possibilities of this sort reached a high degree of evidence and independence did the specific function of art take hold as an attractor for creating forms that now followed their own dynamic and began to react to their own realization. This apparently hap- pened for the first time in classical Greece and then again during a period that deserves to be called the "Renaissance. "
But where is the orientation toward a special function of art headed? The distinctions we used earlier to characterize the artwork yield no direct answer to this question. In accordance with the literature on the subject, we established that an artwork does not grow naturally but is an artifi-
This holds especially for religious symbols, but also
The Function of Art and the Differentiation of the Art System 141
daily manufactured object, and we emphasized its lack of utility for social contexts of any sort (whether economic, religious, or political). The ques- tion "What's the point? " remains an open, self-canceling question. To pursue it further, we must formulate more radically the difference that art establishes in the world.
One might start from the assumption that art uses perceptions and, by
doing so, seizes consciousness at the level of its own externalizing activity.
The function of art would then consist in integrating what is in principle
incommunicable--namely, perception--into the communication net-
17
work of society. Kant already located the function of art (of the presen-
tation of aesthetic ideas) in its capacity to stimulate thinking in ways that
1
exceed verbal or conceptual comprehension. ^ The art system concedes to
the perceiving consciousness its own unique adventure in observing art- works--and yet it makes available as communication the formal selection that triggered the adventure. Unlike verbal communication, which all too quickly moves toward a yes/no bifurcation, communication guided by perception relaxes the structural coupling of consciousness and commu-
19
nication (without destroying it, of course).
entailed in the world of perception is recovered in language and against the narrow focus of language. And the encapsulation of perception within the psyche prevents one from subjecting one's perceptions to a test for consensus. Consensus becomes an issue only in verbal communication, in commentary, where it is raised in an entirely inadequate manner.
An independent relation between redundancy and variety characterizes perception. In a manner that is matched neither by thought nor by com- munication, perception presents astonishment and recognition in a single in- stant. Art uses, enhances, and in a sense exploits the possibilities of per- ception in such a way that it can present the unity of this distinction. To put it differently, art permits observation to oscillate between astonishment and recognition, even if this requires worldly media such as space and time
20
as a means of securing continuity.
the automatic recognition of what is already known--the kind of pleasure produced by the "culture industry" that was so arrogantly rejected by
21
Horkheimer and Adorno.
described in antiquity, refers to the unity of the difference between aston- ishment and recognition, to the paradox that both intensify one another. Extravagant forms play an increasingly important role in this process. Such forms reflect upon the problem without drawing on the mundane famil-
The freedom of movement
This is not a matter of indulging in
Rather, the pleasure of astonishment, already
142 The Function of Art and the Differentiation of the Art System
iarity of objects: for example, by quotations from other works that render repetitions at once familiar and strange; or by a self-referential gesture by the text that calls upon the reader to understand the allusion when the text is mentioned within itself. However, a more precise analysis would show very quickly that the identification of repetition relies on perception rather than on conceptual abstraction. Art specializes in this problem, and this distinguishes it from ordinary efforts to cope with small irritations in everyday perception.
This also explains why the art system must, in principle, distinguish it- self--indeed, distance itself--from religion. Religious communication is concerned with what is essentially imperceptible, and it is marked by this concern. For art, the question remains whether it suffices to think of its function in terms of integrating a specific section of the environment into communication--that is, in terms of a "reentry" into communication of the difference between perception and communication--or whether one should expect the function of art to reside in its relationship to the world as such, that is, in the manner in which art establishes in the world a real- ity of its own while making this reality a part of the world. This appears to be precisely what art accomplishes when it describes die world as such (and not just spectacular instances) from the perspective of astonishing redundancies.
The work of art, then, establishes a reality of its own that differs from ordinary reality. And yet, despite the work's perceptibility, despite its un- deniable reality, it simultaneously constitutes another reality, the meaning of which is imaginary or fictional. Art splits the world into a real world and an imaginary world in a manner that resembles, and yet differs from, the use of symbols in language or from the religious treatment of sacred objects and events. The function of art concerns the meaning of this split--it is not just a matter of enriching a given world with further ob-
22
jects (even if they are "beautiful").
The imaginary world of art offers a position from which something else
can be determined as reality--as do the world of language, with its po- tential for misuse, or the world of religion, albeit in different ways. With- out such markings of difference, the world would simply be the way it is. Only when a reality "out there" is distinguished from fictional reality can one observe one side from the perspective of the other. Language and re- ligion both accomplish such a doubling, which allows us to indicate the given world as real Art adds a new twist to this detour, which leads via the
The Function of Art and the Differentiation of the Art System 143
imagination away from and back to reality--art realizes itself in the realm
of perceptible objects. Any other doubling of reality can be copied into
die imaginary reality of the world of art--the doubling of reality and
dream, for example, of reality and play, of reality and illusion, even of re-
23
ality and art.
freedoms and limitations in the choice of forms unknown to language and religion. What accounts for the peculiar originality of Greek art might well be its courage to push aside any scruples of religious hubris and count on technical-poetical realizations that made their intent perceptible.
Only within a differentiated distinction between a real and a fictional, imagined reality can a specific relationship to reality emerge, for which art seeks different forms--whether to "imitate" what reality does not show (its essential forms, its Ideas, its divine perfection), to "criticize" reality for what it does not want to admit (its shortcomings, its "class rule," its com- mercial orientation), or to affirm reality by showing that its representation succeeds, in fact, succeeds so well that creating the work of art and look- ing at it is a delight. The concepts imitation/critique/affirmation do not exhaust the possibilities. Another intent might address the observer as an individual and contrive a situation in which he faces reality (and ulti- mately himself) and learns how to observe it in ways he could never learn in real life. One thinks here particularly of the novel. The novel is an im- itation that, rather than referring to reality directly, copies one imaginary reality into another such reality.
It is generally true, for art as well, that the function of a communication system is not equivalent to its positive code value--the function of law is not simply being legal. Nor is it the business of art to manufacture beau- tiful, successful, interesting, or spectacular objects and present them for the sake of pleasurable consumption or admiration. The function of art is difficult to detect, even when one takes into account that the positive code value must be distinguishable from its opposite to reveal its preferential status. This may suffice as an orientation for the coded communication of everyday life. Sociological interest in the notion of function goes further. In art, it aims at the "other side" of the distinction that art introduces into the world. The question might be rephrased as follows: How does reality appear when there is art?
In creating a double of reality from which reality can be observed, the artwork can leave it to the observer to overcome this split--whether in an idealizing, critical, or affirmative manner, or by discovering experiences of
Unlike language and religion, art is made, which implies
144 The Function of Art and the Differentiation of the Art System
his own. Some texts are meant to be affirmative and oppose the hyper-
24
critical addiction to negativity --yet they can be read in an ironical or
melancholy mode or as mirroring one's own experiences with communi- cation. The artwork commits the observer to fixed forms. Within the con- text of modern communication, however, this constraint leaves room for applying the formally established difference between imagined and ordi- nary reality in multiple ways. Because it embeds its forms in objects, art need not enforce a choice between consensus and dissent, or between an affirmative and a critical attitude toward reality. Art needs no reasonable justification, and by unfolding its power of conviction in the realm of per- ceptible objects, it demonstrates this. The "pleasure" afforded by the art- work, according to traditional doctrine, always also contains a hint of ma- licious joy, indeed of scorn, directed against the vanity of seeking access to the world through reason.
All of these attempts may be directed at discovering and realizing vari-
ous possibilities of order on the basis of an increasing freedom and a grow-
ing distance vis-a-vis an established reality. In ancient Greece--which may
have been the first culture to reflect upon artworks as independent reali-
ties--a problem of meaning might have been at stake, created by the dis-
crepancies between religion, urban politics, a new monetary economy, and
a state of knowledge that needed to be fixed in writing. As Arthur Danto
suggests, art may have developed parallel to philosophy in ways that could
still be adequately described as imitation (like the search for truth in phi-
25
losophy).
the relationship between art and religion, however, especially in conjunc- tion with the return to the artistic endeavors of antiquity in the Renais- sance. An independently developed sense of form in art leads to gains in autonomy, especially when art develops its own dynamics and begins to react to itself. The supporting function of objects defined in religious, po- litical, or stratificatory terms diminishes and is eventually cast off as inessential. Everyday life becomes worthy of art, and what used to be sig- nificant is subjected to distorting misrepresentations. In painting, this de- velopment began around the second half of the sixteenth century, in nar- rative, somewhat later. Common values were not just negated or turned on their head; they were neutralized and rejected as distinctions for the sake of demonstrating possibilities of order that had nothing to do with them. This is how art of the sixteenth and seventeenth centuries reacted to a new social situation marked by the erosion of a unified religious world-
Further developments created an entirely different situation for
The Function of Art and the Differentiation of the Art System 145
view, a monetary crisis of the nobility, the imposition of order by the ter- ritorial state, and the new rationalism of mathematical-empirical science with its geometrical methods. Against these trends, art developed proce- dures and principles of its own--novelty, obscurity, style-consciousness, and eventually a self-description that thematizes the various artistic genres and sets them apart from the new rationalism.
The transitional motives that contributed to this trend must be estab- lished via detailed historical investigations. At a time of rapid social change, one strove to make visible a new order that was described much later as the order of bourgeois society. Profit motives became worthy of lit- erature, and peasants became suitable for portraits. In the second half of the nineteenth century, technology became a legitimate topic in artistic genres of the most diverse kind. In a sense, art projects a society unable as yet to experience and describe itself adequately--especially in the nine- teenth century. Persistent validities are subverted by irony--as in Flau- bert's Madame Bovary--and reflected upon in the tragic destiny of the hero or heroine.
In the twentieth century, one encounters artworks that seek to cancel the difference between a real and an imagined reality by presenting them- selves in ways that make them indistinguishable from real objects. Should we take this trend as an internal reaction of art against itself? Or is it an indication that confronting a reality that is the way it is and changes the way it does no longer makes sense? There is no need to answer this ques- tion, which is bound to fail anyhow and would prove only that this fail- ure has become the object of reflection.