Movers and shakers of hype
On the face of it, the introduction of hype may seem to seriously undermine the usefulness of the discounting formula.
On the face of it, the introduction of hype may seem to seriously undermine the usefulness of the discounting formula.
Nitzan Bichler - 2012 - Capital as Power
And this transformation, together with the parallel quan- tification of business school curricula since the 1960s, turned the analysis of finance into a mechanized extension of neoclassical economics.
1
? 1 For aspects of this transformation, see Whitley (1986) and Bernstein (1992).
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Yet, if we are to judge this effort against the Cowles Commission's equa- tion of science with measurement, much of it has been for naught. While finance theory grew increasingly quantitative, its empirical verification became ever more elusive. And that should not surprise us. Finance in its entirety is a human construction, and a relatively recent one at that. Its princi- ples and regularities - insofar as it has any - are created not by god or nature, but by the capitalists themselves. And since what humans make, humans can - and do - change, any attempt to pin down the 'universal' regularities of their interactions becomes a Sisyphean task. Despite many millions of regres- sions and other mechanical rituals of the quantitative faith, the leading priests of finance remain deeply divided over what 'truly' determines capitalization. When it comes to 'true value', virtually every major theology of discounting has been proven empirically valid by its supporters and empirically invalid by its opponents (that is, until the next batch of data demonstrates otherwise).
But these failings are secondary. The 'science of finance' is first and fore- most a collective ethos. Its real achievement is not objective discovery but ethical articulation. Taken together, the models of finance constitute the architecture of the capitalist nomos. In a shifting world of nominal mirrors and pecuniary fiction, this nomos provides capitalists with a clear, moral anchor. It fixes the underlying terrain, it shows them the proper path to follow, and it compels them to stay on track. Without this anchor, all capital- ists - whether they are small, anonymous day traders, legendary investors such as Warren Buffet, or professional fund managers like Bill Gross - would be utterly lost.
Finance theory establishes the elementary particles of capitalization and the boundaries of accumulation. It gives capitalists the basic building blocks of investment; it tells them how to quantify these entities as numerical 'vari- ables'; and it provides them with a universal algorithm that reduces these variables into the single magnitude of present value. Although individual capitalists differ in how they interpret and apply these principles, few if any can transcend their logic. And since they all end up obeying the same general rules, the rules themselves seem 'objective' and therefore amenable to 'scien- tific discovery'.
This chapter completes our discussion of the financial ethos by identifying the elementary particles of capitalization and outlining the relationship between them. The storyline follows two parallel paths. One path examines the conventional argument as it is being built from the bottom up. The starting point here is the neoclassical actor: the representative investor/ consumer. This actor is thrown into a financial pool crowded with numerous similar actors, all seeking to maximize their net worth earmarked for hedonic consumption. For these actors, the financial reality is exogenously given. As individuals, there is little they can do to change it. And since the reality follows its own independent trajectory, the sole question for the actor is how to respond: 'what should I do to make the best of a given situation? ' As a result, although the market looks full of action, in fact every single bit of it is
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passive reaction. And since everyone is merely responding, the only thing left for the theorist to do is aggregate all the reactions into a single equilibrium: the price of the asset.
The other path in our presentation looks at capitalization from the top- down perspective of organized capitalist power. Here the question is not only how investors behave, but also how the ethos that conditions them has emerged and developed. Furthermore, although capitalists undoubtedly react to existing conditions, they also seek to change these conditions; and it is this active restructuring - particularly by the leading corporate and government organs - that needs to be put at the centre of accumulation analysis. The second purpose of our presentation, then, is to allude to these transformative aspects of the capitalist nomos. This emphasis provides the framework for the next part of the book, where we begin our analysis of capital as power.
Earnings
When capitalists buy an asset, they acquire a claim over earnings. This claim is the anchor of capital. 'The value of a common stock', write Graham and Dodd in the first edition of their sacred manual, 'depends entirely upon what it will earn in the future' (1934: 307). 'What is an issue in the purchase deci- sion', the book reiterates half a century and four editions later, 'is the future earnings that the investor will obtain by buying the stock. It is the ability of the existing assets and liabilities to create future earnings that determine the value of the equity position' (Graham et al. 1988: 553).
In Chapter 9, we provided a simple expression of this ethos, with capital- ization at any given time (Kt) being equal to the discounted value of a perpetual stream of earnings (E):
1. Kt=Er
Financial analysts, who customarily focus on individual stocks, similarly express the price of a share at a given time (Pt) as the present value of a perpetual stream of earnings per share (EPS):2
2. Pt = EPS r
These equations, although simplistic, point to a basic pillar of finance. Whether we look at overall capitalization or the price per 'share' of capital- ization, earnings have a crucial impact on the magnitude of capital and its
2 Equation 2 is derived by dividing both sides of Equation (1) by the number of shares (N), such that Pt = Kt / N and EPS = E / N.
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pace of accumulation. All else being equal, the higher the earnings, the larger the capitalization; and the faster the growth of earnings, the more rapid the rate of accumulation.
This basic relationship is illustrated in Figure 11. 1. The chart plots annual data for the S&P 500 group of US-listed companies, showing, for each year, the average share price for the group along with its average earnings per share. Both time series are normalized with 1871 = 100 and are plotted against a logarithmic scale to calibrate the pattern of exponential growth.
The data establish two clear facts. The first fact is that, over the long term, capitalization is positively and fairly tightly related to earnings. During the 1871-2006 period, the correlation coefficient between the two series measured 0. 94 out of a maximum value of 1.
The alert reader may contest this correlation as deceptive, on the ground that capitalists discount not the current profits depicted in the chart, but the
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? ? ? ? Price
? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? 1871=100
? ? ? ? ? ? ? Earnings per Share
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? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? 1840 1860 1880 1900
1920 1940
1960 1980 2000 2020
Figure 11. 1 S&P 500: price and earnings per share
Note: The S&P 500 index splices the following three series: the Cowles/Standard and Poor's Composite (1871-1925); the 90-stock Composite (1926-1957); and the S&P 500 (1957-present). Earnings per share are computed as the ratio of price to price/earnings.
Source: Global Financial Data (series codes: _SPXD for price; SPPECOMW for price/earnings); Standard and Poor's through Global Insight (series codes: JS&PC500 for price; PEC500 for price/earnings).
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profits they expect to earn in the future. And that certainly is true, but with a twist. Because they are obsessed with the future, capitalists are commonly described as 'forward looking'. They (or their strategists) constantly conjure up future events, developments and scenarios, all with an eye to predicting the future flow of profit. An Aymara Indian, though, would describe this process in reverse. Since our eyes can see only what lies ahead and are blind to what lies behind, it makes more sense to say that capitalists have the future behind them: like the rest of us, they can never really see it. 3
Now, imagine the uneasy feeling of a capitalist having to walk backwards into the future - not seeing what she is back-stepping into, having no idea when and where she may trip and not knowing how far she can fall. Obviously, she would feel much safer if her waist were tied to a trustworthy anchor - and preferably one that she can see clearly in front of her. And that is precisely what capitalists do: they use current earnings (which they know) as a benchmark to extrapolate future ones (which they do not know) - and then quickly discount their guess back to its 'present' value.
Their discounting ritual is usually some variant of Equation (2). Recall from Chapter 9 that this equation is derived on the assumption that earnings continue in perpetuity at a given level. Of course, with the exception of fixed- income instruments, this assumption is never true: most assets see their earn- ings vary over time. But whatever its temporal pattern, the flow of earnings can always be expressed as a perpetuity of some fixed average. 4 And it turns out that making that average equal to current profit (or some multiple of it) generates an empirical match that is more than sufficient for our purpose here. The tight correlation in Figure 11. 1 thus confirms a basic tenet of the modern capitalist nomos. It shows that the level and growth of earnings - at least for larger clusters of capital over an extended period of time - are the main benchmark of capitalization and the principal driver of accumulation.
The theoretical implication is straightforward: in order to theorize accu- mulation we need to theorize earnings. And yet here we run into a brick wall. As we have seen, both neoclassical and Marxist writers anchor earnings in the so-called 'real' economy; but since production and consumption cannot be measured in universal units, and given that the 'capital stock' does not have a
3 Most languages treat the ego as facing - and in that sense looking toward - the future. When capitalists speak of 'forward-looking profits' they refer to future earnings. Similarly, when they announce that 'the crisis is behind us' they talk of something that has already happened. The Aymara language, spoken by Indians in Southern Peru and Northern Chile, is a notable exception. Its words and accompanying gestures treat the known past as being 'in front of us' and the unknown future as lying 'behind us'. To test this inverted perception just look up to the stars: ahead of you there is nothing but the past (Nu? n? ez and Sweetser 2006; Pincock 2006).
4 The visual manifestation of this smoothing is rather striking. When analysts chart the past together with their predictions for the future, the historical pattern usually looks ragged and scarred, while the future forecast, like a metrosexual's smoothly-shaved cheek, usually takes the shape of a straight line or some stylized growth curve.
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definite productive quantum, both explanations collapse. The only solution is to do what mainstream and heterodox theories refuse to do: abandon the productive-material logic and look into the power underpinnings of earnings. The remaining chapters of this book are devoted largely to this task.
However, before turning to a detailed power analysis of earnings, it is important to identify the other elementary particles of capitalization. The significance of these other particles is evident from the second fact in Figure 11. 1 - namely, that the match between earnings and capitalization, although fairly tight in the longer run, rarely holds in the medium and short term.
Sometimes the correlation is rather high. During the 1870s, 1900s and 1930s, for example, the annual variations in stock prices were very much in tandem with the ups and downs of earnings. But at other times - for instance, during the 1910s, 1940s and 1990s - the association was much looser and occasionally negative. Furthermore, even when prices and earnings move in the same direction, the magnitude of their variations is often very different.
These differences in scale are illustrated by the fluctuations of the price- earning ratio (or PE ratio for short), obtained by dividing share prices by their corresponding earnings per share. For the S&P 500 index, the PE ratio has fluctuated around a mean value of 16, with a low of 5 in 1917 and a high of 131 in 1932. These fluctuations mean that, if we were to predict capital- ization by multiplying current earnings by the historical PE average, our estimates could overshoot by as much as 220 per cent (in 1917) and under- shoot by as much as 88 per cent (in 1932). 5 Moreover, the deviations tend to be rather persistent, with price running ahead of earnings for a decade or more, and then reversing direction to trail earnings for another extended period. Finally, it should be added that the medium- and short-term mis- match between earnings and capitalization, evident as it is for the S&P 500, is greatly amplified at lower levels of aggregation. Individual firms - and even sectors of firms - often see their capitalization deviate markedly from their earnings for prolonged periods. Obviously, then, there is much more to capitalization than earnings alone.
Hype
Decomposition
The first qualification requires a decomposition of earnings. By definition, ex ante expected future earnings are equal to the ex post product of actual future earnings and what we shall call the 'hype' coefficient. 6 Using these concepts, we can modify Equation (1), such that:
5 When the PE is 5, the capitalization implied by a PE of 16 is 16/5 times its actual level (or 220 per cent larger). When the PE is 131, the implied capitalization is 16/131 times the actual level (or 88 per cent smaller).
6 For early, if somewhat nai? ve, attempts to understand hype, see Nitzan (1995b; 1996a).
? 3. Kt = EE = E * H rr
In this expression, EE is the expected future earnings (in perpetuity), E is the actual level of future earnings (in perpetuity), and H is the hype coefficient equal to the ratio of expected future earnings to actual future earnings (H = EE/E). Similarly for share prices:
4. Pt = EEPS = EPS * H rr
with EEPS denoting expected future earnings per share (in perpetuity), EPS signifying actual future earnings per share (in perpetuity), and H standing for the hype coefficient equal to the ratio of expected to actual future earnings per share (so that H = EEPS/EPS).
According to this decomposition, the capitalization of an asset (or of a share in that asset) depends on two earnings-related factors. The first factor is the actual, ex post future earnings. These earnings are unknown when the assets are capitalized, but they will become known as time passes and the income gets recorded and announced. The second factor - the hype coeffi- cient - represents the ex post collective error of capitalists when pricing the asset. This error, too, is unknown when the assets are priced, and is revealed only once the earnings are reported.
The hype coefficient, expressed as a pure number, measures the extent to which capitalists are overly optimistic or overly pessimistic about future earn- ings. When they are excessively optimistic, the hype factor is greater than 1. When they are exceedingly pessimistic, hype is less than 1. And in the unlikely case that their collective projection turns out to be exactly correct, hype is equal to 1.
The reader can now see that Equations (1) and (2) are special cases of Equations (3) and (4), respectively. The former equations assume, first, that earnings will continue to flow in perpetuity at current levels; and, second, that capitalist expectations regarding these earnings are neither overly optimistic nor overly pessimistic, so that hype is equal to 1. As we have shown, these simplifying assumptions work well for broad aggregates such as the S&P 500 and over the long run; but they are not very useful for shorter periods of time and/or when applied to narrower clusters of capital.
Movers and shakers of hype
On the face of it, the introduction of hype may seem to seriously undermine the usefulness of the discounting formula. After all, with the exception of 'sure' cases such as short-term government bonds whose future payments are considered more or less certain, the earnings expectations of capitalists can be anything - and, by extension, so can be the level of capitalization.
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This has been a popular suspicion, particularly among critical political economists who like to deride the growing 'fictitiousness' of capital. Over the years, many were happy to side with John Maynard Keynes, whose opinion, expressed somewhat tongue in cheek, was that capitalists value stocks not in relation to what they expect earnings to be, but recursively, based on what they expect other investors to expect:
. . . professional investment may be likened to those newspaper competi- tions in which the competitors have to pick out the six prettiest faces from a hundred photographs, the prize being awarded to the competitor whose choice most nearly corresponds to the average preferences of the com- petitors as a whole; so that each competitor has to pick, not those faces which he himself finds prettiest, but those which he thinks likeliest to catch the fancy of the other competitions, all of whom are looking at the problem from the same point of view. . . . We have reached the third degree where we devote our intelligence to anticipating what average opinion expects the average opinion to be. And there are some, I believe, who practice the fourth, fifth and higher degrees.
(Keynes 1936: 156)
This infinite regress indeed seems persuasive when one focuses on the trading pit or looks at the day-to-day gyrations of the market. But it does not sit well with long-term facts. In Figure 11. 1, asset prices for the S&P 500 companies are shown to oscillate around earnings, and similar patterns can be observed when examining the history of individual stocks over a long enough period of time.
So we have two different vantage points: a promiscuous short-term perspective, according to which asset prices reflect Keynes-like recursive expectations; and a disciplined long-term viewpoint, which suggests that these expectations, whatever their initial level, eventually converge to actual earnings. Expressed in terms of Equations (3) and (4), the two views mean that the hype coefficient, however arbitrary in the short or medium run, tends to revert to a long-term mean value of 1.
Now, recall that hype is the ratio of expected earnings to earnings (EE/E), whereas the above impressions are based on the ratio of capitalization to earn- ings (K/E). The latter number reflects both hype and the discount rate (K/E = H/r), so unless we know what capitalists expect, we remain unable to say anything specific about hype. But we can speculate.
Suppose that there are indeed large and prolonged fluctuations in hype. Clearly, these fluctuations would be crucial for understanding capitalism: the bigger their magnitude, the more amplified the movement of capitalization and the greater its reverberations throughout the political economy. Now, assume further that the movements of hype are not only large and prolonged, but also fairly patterned. This situation would open the door for 'insiders' to practically print their own money and therefore to try to manipulate hype
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to that end. Hype would then bear directly on power, making its analysis even more pertinent for our purpose.
What do we mean by 'insiders'? The conventional definition refers to a capitalist who knows something about future earnings that other capitalists do not. Typical examples would be a KKR partner who is secretly orches- trating a big leveraged buyout, a Halliburton executive who is about to sign a new contract with the Department of Defense, or a JPMorgan-Chase finan- cier who has been discretely informed of an imminent Fed-financed bailout of Bear Stearns. This exclusive knowledge gives insiders a better sense of whether the asset in question is under- or over-hyped; and this confidence allows them to buy assets for which earning expectations fall short of 'true' earnings - and wait. Once their private insight becomes public knowledge, the imminent rise of hype pushes up the price and makes them rich. 7
These insiders are largely passive: they take a position expecting a change in hype. There is another type, though, less known but far more potent: the active insider. This type is doubly distinctive. First, it knows not only how to identify hype, but also how to shape its trajectory. Second, it tends to operate not individually, but in loosely organized pacts of capitalists, public officials, pundits and assorted 'opinion makers'. The recent US sub-prime scam, for example, was energized by a coalition of leading banks, buttressed by polit- ical retainers, eyes-wide-shut regulators, compliant rating agencies and a cheering chorus of honest-to-god analysts. The active insiders in the scheme leveraged their positions - and then stirred the capitalist imagination and frothed the hype to amplify their gains many times over.
The more sophisticated insiders can also print money on the way down. By definition, a rise in hype inflates the fortunes of outsiders who unknowingly happened to ride the bandwagon. This free ride, though, is not all that bad for insiders. Since hype is a cyclical process, its reversion works both ways. And so, as the upswing builds momentum and hype becomes excessive, those 'in the know' start selling the market short to those who are not in the know. Eventually - and if need be with a little inside push - the market tips. And as prices reverse direction, the short-positioned insiders see their fortunes swell as fast as the market sinks. Finally, when the market bottoms, the insider starts accumulating under-hyped assets so that the process can start anew.
These cyclical exploits, along with their broader consequences, are written in the annals of financial euphoria and crises - from the Tulip Mania of the seventeenth century and the Mississippi and South Sea schemes of the eighteenth century, to the 'new-economy' miracle of the twentieth century and the sub-prime bubble of recent times. The histories of these episodes - and countless others in between - are highly revealing. They will tell you how
7 This method should not be confused with so-called 'value investing'. The latter tactics, immortalized by Graham and Dodd's Security Analysis (1934), also involve buying cheap assets; but what constitutes 'cheap' in this case is a matter of interpretation rather than exclu- sive insight into facts.
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huge fortunes have been made and many more lost. They will teach you the various techniques of public opinion making, rumour campaigns, orches- trated promotion and Ponzi schemes. And they will introduce you to the leading private investors, corporate coalitions and government organs whose art of delusion has helped stir the greed and fear of capitalists, big and small. 8
However, there is one thing these stories cannot tell you, and that is the magnitude of hype. In every episode, investors were made to expect prices to go up or down, as the case may be. But price is not earnings, and as long as we do not know much about the earnings projections of capitalists, we remain ignorant of hype, even in retrospect.
Random noise
This factual void has enabled orthodox theorists to practically wipe the hype and eliminate the insiders. Granted, few deny that earnings expectations can be wrong, but most insist they cannot be wrong for long. Whatever the errors, they are at worst temporary and always random. And since hype is transitory and never systematic, it leaves insiders little to prey on and therefore no ability to persist.
The argument, known as the 'efficient market hypothesis', was formalized by Eugene Fama (1965; 1970) as an attempt to explain why financial markets seem to follow what Maurice Kendall (1953) called a 'random walk' - i. e. a path that cannot be predicted by its own history. The logic can be summa- rized as follows. At any point in time, asset prices are assumed 'optimal' in the sense of incorporating all available information pertaining to the capital- izing process. Now, since current prices are already 'optimal' relative to current knowledge, the arrival of new knowledge creates a mismatch. An unexpected announcement that British Petroleum has less oil reserves than previously reported, for example, or that the Chinese government has reversed its promise to enforce intellectual property rights, means that earlier profit expectations were wrong. And given that expectations have now been revised in light of the new information, asset prices have to be 're-optimized' accordingly.
Note that, in this scheme, truly new information is by definition random; otherwise, it would be predictable and therefore already discounted in the price. So if markets incorporate new information 'efficiently' - i. e. correctly and promptly - it follows that price movements must look as random as the new information they incorporate. And since ('technical analysis' notwith- standing) current price movements do seem random relative to their past moments, the theorist can happily close the circle and conclude that this must be so because new information is being discounted 'efficiently'. 9
8 For some notable histories, see Mackay (1841), Kindelberger (1978) and Galbraith (1990).
9 This first draft of the financial constitution is often softened by various amendments, partic- ularly to the definition of information and to the speed at which the market incorporates it.
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There is a critical bit that needs to be added to this story, though. As it stands, the presumed efficiency of the asset market hangs crucially on the existence of 'smart money' and its hired experts. The reason is obvious. Most individual investors are blissfully unaware of new developments that are 'relevant' to earnings, few can appreciate their implications, and even fewer can do so accurately and quickly. However, since any mismatch between new information and existing prices is an unexploited profit opportunity, investors all have an incentive to obtain, analyse and act on this new infor- mation. And given that they themselves are ill equipped for the job, they hire financial analysts and strategists to do it for them.
These analysts and strategists are the engineers of market efficiency. They have access to all available information, they are schooled in the most up-to- date models of economics and finance, and there are enough of them in the beehive to find and eliminate occasional mistakes in judgement. The big corporations, the large institutional investors, the leading capitalists - 'smart money' - all employ their services. Individual investors' folly is 'smart money's opportunity. By constantly taking advantage of what others do not know, the pundits advertise their insight and keep the market on an efficient keel. And since by definition no one knows more than they do, there is nobody left to systematically outsmart the market. This, at any rate, is the official theology.
Flocks of experts and the inefficiency of markets
The problem is with the facts. As noted, until recently nothing much was known about expectations and hype, so the theory could never be put to the test. But the situation has changed. In 1971, a brokerage firm named Lynch, Jones and Ryan (LJR) started to collect earning estimates made by other brokers. The initial coverage was modest in scope and limited in reach. It consisted of projections by 34 analysts pertaining to some 600 individual firms, forecasts that LJR summarized and printed for the benefit of its own clients. But the service - known as the Institutional Brokers Estimate System, or IBES - expanded quickly and by the 1980s became a widely used electronic
According to Fischer Black (1986), the news always comes in two flavours: information and noise. Information is something that is relevant to 'theoretical value' (read true value), while noise is everything else. Unfortunately, since, as Black acknowledges, true value can never be observed, there is no way to tell what is 'relevant', and therefore no way to separate infor- mation from noise. And since the two are indistinguishable, everyone ends up trading on a mixture of both. Naturally, this mixture makes the theory a bit fuzzy, but Black is unde- terred. To keep the market equilibrated, he loosens the definitions. An efficient market, he states, is one in which prices move within a 'factor of 2' of true value: i. e. between a high that is twice the (unknowable) magnitude of value and a low that is half its (unknowable) size. In his opinion, this definition of efficiency holds 90 per cent of the time in 90 per cent of the markets - although he concedes that these limits are not cast in stone and can be tailored to the expert's own likings (p. 533).
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data provider. The system currently tracks the forecasts of some 90,000 analysts and strategists worldwide, regarding an array of corporate income statements and cash flow items. The forecasts cover both individual firms and broad market indices and are projected for different periods of time - from the next quarter through to the vaguely defined 'long term'. The estimates go back to 1976 for US-based firms and to 1987 for international companies and market indices.
And so, for the first time since the beginning of discounting more than half a millennium ago, there is now a factual basis to assess the pattern and accu- racy of expert projections. This new source of data has not been lost on the experts. Given that any new information is a potential profit opportunity, along with IBES there emerged a bourgeoning 'mini-science of hype': a systematic attempt to foretell the fortune tellers. 10
So far, the conclusions of this mini-science hardly flatter the forecasters and seriously damn their theorists. In fact, judging by the efficacy of esti- mates, the efficient market hypothesis should be shelved silently. It turns out that analysts and strategists are rather wasteful of the information they use. Their forecast errors tend to be large, persistent and very similar to those of their peers. They do not seem to learn from their own mistakes, they act as a herd, and when they do respond to circumstances, their adjustment is pain- fully lethargic.
A recent comprehensive study of individual analyst forecasts by Guedj and Bouchaud (2005) paints a dismal picture. The study covers 2812 corporate stocks in the United States, the European Union, the United Kingdom and Japan, using monthly data for the period 1987-2004. Of its many findings, three stand out. First, the average forecast errors are so big that even a simple 'no-change' projection (with future earnings assumed equal to current levels) would be more accurate. Second, the forecasts are not only highly biased, but also skewed in the same direction: looking twelve months ahead, the average analyst overestimates the earnings of a typical corporation by as much as 60 per cent! (if analysts erred equally in both directions, the average error would be zero). Although the enthusiasm cools down as the earning announcement date gets closer, it remains large enough to keep the average forecast error as high as 10 per cent as late as one month before the reports are out. Finally, and perhaps most importantly, the projections are anything but random. The dispersion of forecasts among the analysts is very small - measuring between 1/3rd and 1/10th the size of their forecast errors. This difference suggests, in line with Keynes, that analysts pay far more attention to the changing senti- ment of other analysts than to the changing facts.
Behavioural theorists of finance often blame these optimistic, herd-like projections on the nature of the analyst's job. The analysts, they argue, tend to forge non-arm's-length relationships with the corporations they cover, and this intimacy leads them to 'err' on the upside. Moreover, the analysts'
? 10 For an extensive annotated bibliography on earnings forecasts, see Brown (2000).
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preoccupation with individual corporate performance causes them to lose sight of the broader macro picture, creating a blank spot that further biases their forecast.
These shortcomings are said to be avoided by strategists. Unlike analysts who deal with individual firms, strategists examine broad clusters of corpora- tions, such as the S&P 500 or the Dow Jones Industrial Average. They also use different methods. In contrast to the analysts who build their projections from the bottom up, based on company 'fundamentals', strategists construct theirs from the top down, based on aggregate macroeconomic models spiced up with political analysis. Finally, being more detached and closely attuned to the overall circumstances supposedly makes them less susceptible to cogni- tive biases.
Yet this approach does not seem very efficient either. Darrough and Russell (2002) compare the performance of bottom-up analysts to top-down strategists in estimating next year's earnings per share for the S&P 500 and Dow Jones Industrial Average over the period 1987-99. 11 They show that although strategists are less hyped than analysts, their estimates are still very inaccurate and path dependent. They are also far more lethargic than analysts in revising their forecasts. Being locked into their macro models, they often continue to 'project' incorrect results retroactively, after the earnings have already been reported! The appendix to this chapter examines the temporal pattern of strategist estimates. It demonstrates not only that their forecast errors are very large, but that they follow a highly stylized, cyclical pattern. Their hype cycle is several times longer than the forecast period itself, and its trajectory is systematically correlated with the direction of earnings.
Let there be hype
And so the Maginot Line of market efficiency crumbles. The analysts and strategists know full well that 'it is better for reputation to fail conventionally than to succeed unconventionally', as Keynes once put it (1936: 158). Consequently, rather than ridding each other of the smallest of errors, they much prefer the trotted path of an obedient flock. Ironically, this preference is greatly strengthened by the fact that most of them actually believe in market efficiency. Ultimately, the market must be right, and since it is their recom- mendations that keep the market on track, it follows that to deviate from their own consensus is to bet against the house. Better to run with the herd.
11 Bottom-up projections for each index are constructed in two stages: first by averaging for each individual company in the index the estimates of the different analysts, yielding the company's 'consensus forecast'; and then by computing the weighted average of these consensus forecasts, based on the relative size of each company in the index. The top-down consensus forecasts for each index are obtained by averaging the projections of the different strategists.
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This inherent complacency, amplified by the folly of so-called 'dumb money', means that there is no built-in 'mechanism' to stop the insiders. In fact, the very opposite is the case. Since the experts tend to move in a flock, it is enough to influence or co-opt those who lead (the mean estimate) in order to shift the entire pack (the distribution of estimates). And the temptation to do so must be enormous. Fluctuations in hype can be several times larger than the growth of actual earnings, so everything else being equal, a dollar invested in changing earning expectations could yield a return far greater than a dollar spent on increasing the earnings themselves.
Pressed to the wall, mainstream finance responded to these anomalies by opening the door to various theories of 'irrationality' - from Herbert Simon's 'bounded rationality' (1955; 1979), through Daniel Ellsberg's 'ambiguity aversion' (1961), to Daniel Kahneman and Amos Tversky's 'prospect theory' (1979), to Richard Thaler's broader delineation of 'behavioural finance' (De Bondt and Thaler 1985). These explanations, though, remain safely within the consensus. Like their orthodox counterparts, they too focus on the powerless individual who passively responds to given circumstances. Unlike his nineteenth-century predecessor, this 'agent' is admittedly imperfect. He is no longer fully informed and totally consistent, he tends to harbour strange preferences and peculiar notions of utility (and may even substitute 'satis- ficing' for 'maximizing'), and he sometimes lets his mood cloud his better judgement.
These deviations, argue their theorists, fly in the face of market efficiency: they show that irrational hype can both exist and persist. But that conclusion, the theorists are quick to add, does not bring the world to an end. As noted in Chapter 10, individual irrationality, no matter how rampant, is assumed to be bounded and therefore predictable. And since predictable processes, no matter how irrational, can be modelled, the theorists can happily keep their jobs.
Of course, what the models cannot tell us (and the financial modellers are careful never to ask) is how these various 'irrationalities' are being shaped, by whom, to what ends and with what consequences. These aspects of capital accumulation have nothing to do with material technology and individual utility. They are matters of organized power. And on this subject, finance theorists and capitalist insiders are understandably tight-lipped. The only way to find out is to develop a radical political economy of hype independent of both.
The discount rate
If putting a number on future income and wealth seems difficult, knowing how much to trust one's prediction is next to impossible - or, at least that is how it was for much of human history. When Croesus, the fabulously rich king of Lydia, asked Solon of Athens if 'ever he had known a happier man than he', the latter refused to be impressed by the monarch's present wealth:
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The gods, O king, have given the Greeks all other gifts in moderate degree; and so our wisdom, too, is a cheerful and a homely, not a noble and kingly wisdom; and this, observing the numerous misfortunes that attend all conditions, forbids us to grow insolent upon our present enjoy- ments, or to admire any man's happiness that may yet, in course of time, suffer change. For the uncertain future has yet to come, with every possible variety of fortune; and him only to whom the divinity has continued happiness unto the end, we call happy; to salute as happy one that is still in the midst of life and hazard, we think as little safe and conclusive as to crown and proclaim as victorious the wrestler that is yet in the ring.
(Plutarch 1859, Vol. 1: 196-97, emphasis added)
Solon's caution was not unfounded, for in due course the hubristic Croesus lost his son, wife and kingdom. And in this respect, we can say that little has changed. The future is still uncertain, but the capitalist rulers, like their royal predecessors, continue to convince themselves that somehow they can circum- vent this uncertainty. The main difference is in the methods they use. In pre-capitalist times uncertainty was mitigated by the soothing words of astrologists and prophets, whereas nowadays the job is delegated to the oracles of probability and statistics.
Capitalist uncertainty is built right into the discounting formula. To see why, recall our derivation of this formula in Equations (1) to (6) in Chapter 9. We started by defining the rate of return (r) as the ratio of the known earnings stream (E) to the known dollar value of the invested capital (K), such that r = E/K. The expression is straightforward. It has one equation, one unknown and an obvious solution. Next, we rearranged the equation. Since the rate of interest can be calculated on the basis of the earnings and the original invest- ment, it follows that the original investment can be calculated based on the rate of return and the earnings, so that K = E/r. The result is the discount formula, the social habit of thinking with which capitalists began pricing their capital in the fourteenth century.
Mathematically, the two formulations seem identical, if not circular (recall the Cambridge Controversy). But in reality there is a big difference between them. The first expression is ex post. It computes the realized rate of return based on knowing both the initial investment and the subsequent earnings.
? 1 For aspects of this transformation, see Whitley (1986) and Bernstein (1992).
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Yet, if we are to judge this effort against the Cowles Commission's equa- tion of science with measurement, much of it has been for naught. While finance theory grew increasingly quantitative, its empirical verification became ever more elusive. And that should not surprise us. Finance in its entirety is a human construction, and a relatively recent one at that. Its princi- ples and regularities - insofar as it has any - are created not by god or nature, but by the capitalists themselves. And since what humans make, humans can - and do - change, any attempt to pin down the 'universal' regularities of their interactions becomes a Sisyphean task. Despite many millions of regres- sions and other mechanical rituals of the quantitative faith, the leading priests of finance remain deeply divided over what 'truly' determines capitalization. When it comes to 'true value', virtually every major theology of discounting has been proven empirically valid by its supporters and empirically invalid by its opponents (that is, until the next batch of data demonstrates otherwise).
But these failings are secondary. The 'science of finance' is first and fore- most a collective ethos. Its real achievement is not objective discovery but ethical articulation. Taken together, the models of finance constitute the architecture of the capitalist nomos. In a shifting world of nominal mirrors and pecuniary fiction, this nomos provides capitalists with a clear, moral anchor. It fixes the underlying terrain, it shows them the proper path to follow, and it compels them to stay on track. Without this anchor, all capital- ists - whether they are small, anonymous day traders, legendary investors such as Warren Buffet, or professional fund managers like Bill Gross - would be utterly lost.
Finance theory establishes the elementary particles of capitalization and the boundaries of accumulation. It gives capitalists the basic building blocks of investment; it tells them how to quantify these entities as numerical 'vari- ables'; and it provides them with a universal algorithm that reduces these variables into the single magnitude of present value. Although individual capitalists differ in how they interpret and apply these principles, few if any can transcend their logic. And since they all end up obeying the same general rules, the rules themselves seem 'objective' and therefore amenable to 'scien- tific discovery'.
This chapter completes our discussion of the financial ethos by identifying the elementary particles of capitalization and outlining the relationship between them. The storyline follows two parallel paths. One path examines the conventional argument as it is being built from the bottom up. The starting point here is the neoclassical actor: the representative investor/ consumer. This actor is thrown into a financial pool crowded with numerous similar actors, all seeking to maximize their net worth earmarked for hedonic consumption. For these actors, the financial reality is exogenously given. As individuals, there is little they can do to change it. And since the reality follows its own independent trajectory, the sole question for the actor is how to respond: 'what should I do to make the best of a given situation? ' As a result, although the market looks full of action, in fact every single bit of it is
Elementary particles 185
passive reaction. And since everyone is merely responding, the only thing left for the theorist to do is aggregate all the reactions into a single equilibrium: the price of the asset.
The other path in our presentation looks at capitalization from the top- down perspective of organized capitalist power. Here the question is not only how investors behave, but also how the ethos that conditions them has emerged and developed. Furthermore, although capitalists undoubtedly react to existing conditions, they also seek to change these conditions; and it is this active restructuring - particularly by the leading corporate and government organs - that needs to be put at the centre of accumulation analysis. The second purpose of our presentation, then, is to allude to these transformative aspects of the capitalist nomos. This emphasis provides the framework for the next part of the book, where we begin our analysis of capital as power.
Earnings
When capitalists buy an asset, they acquire a claim over earnings. This claim is the anchor of capital. 'The value of a common stock', write Graham and Dodd in the first edition of their sacred manual, 'depends entirely upon what it will earn in the future' (1934: 307). 'What is an issue in the purchase deci- sion', the book reiterates half a century and four editions later, 'is the future earnings that the investor will obtain by buying the stock. It is the ability of the existing assets and liabilities to create future earnings that determine the value of the equity position' (Graham et al. 1988: 553).
In Chapter 9, we provided a simple expression of this ethos, with capital- ization at any given time (Kt) being equal to the discounted value of a perpetual stream of earnings (E):
1. Kt=Er
Financial analysts, who customarily focus on individual stocks, similarly express the price of a share at a given time (Pt) as the present value of a perpetual stream of earnings per share (EPS):2
2. Pt = EPS r
These equations, although simplistic, point to a basic pillar of finance. Whether we look at overall capitalization or the price per 'share' of capital- ization, earnings have a crucial impact on the magnitude of capital and its
2 Equation 2 is derived by dividing both sides of Equation (1) by the number of shares (N), such that Pt = Kt / N and EPS = E / N.
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pace of accumulation. All else being equal, the higher the earnings, the larger the capitalization; and the faster the growth of earnings, the more rapid the rate of accumulation.
This basic relationship is illustrated in Figure 11. 1. The chart plots annual data for the S&P 500 group of US-listed companies, showing, for each year, the average share price for the group along with its average earnings per share. Both time series are normalized with 1871 = 100 and are plotted against a logarithmic scale to calibrate the pattern of exponential growth.
The data establish two clear facts. The first fact is that, over the long term, capitalization is positively and fairly tightly related to earnings. During the 1871-2006 period, the correlation coefficient between the two series measured 0. 94 out of a maximum value of 1.
The alert reader may contest this correlation as deceptive, on the ground that capitalists discount not the current profits depicted in the chart, but the
100,000
10,000
1,000
100
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? ? ? ? Price
? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? 1871=100
? ? ? ? ? ? ? Earnings per Share
? ? ? ? www. bnarchives. net
? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? ? 1840 1860 1880 1900
1920 1940
1960 1980 2000 2020
Figure 11. 1 S&P 500: price and earnings per share
Note: The S&P 500 index splices the following three series: the Cowles/Standard and Poor's Composite (1871-1925); the 90-stock Composite (1926-1957); and the S&P 500 (1957-present). Earnings per share are computed as the ratio of price to price/earnings.
Source: Global Financial Data (series codes: _SPXD for price; SPPECOMW for price/earnings); Standard and Poor's through Global Insight (series codes: JS&PC500 for price; PEC500 for price/earnings).
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profits they expect to earn in the future. And that certainly is true, but with a twist. Because they are obsessed with the future, capitalists are commonly described as 'forward looking'. They (or their strategists) constantly conjure up future events, developments and scenarios, all with an eye to predicting the future flow of profit. An Aymara Indian, though, would describe this process in reverse. Since our eyes can see only what lies ahead and are blind to what lies behind, it makes more sense to say that capitalists have the future behind them: like the rest of us, they can never really see it. 3
Now, imagine the uneasy feeling of a capitalist having to walk backwards into the future - not seeing what she is back-stepping into, having no idea when and where she may trip and not knowing how far she can fall. Obviously, she would feel much safer if her waist were tied to a trustworthy anchor - and preferably one that she can see clearly in front of her. And that is precisely what capitalists do: they use current earnings (which they know) as a benchmark to extrapolate future ones (which they do not know) - and then quickly discount their guess back to its 'present' value.
Their discounting ritual is usually some variant of Equation (2). Recall from Chapter 9 that this equation is derived on the assumption that earnings continue in perpetuity at a given level. Of course, with the exception of fixed- income instruments, this assumption is never true: most assets see their earn- ings vary over time. But whatever its temporal pattern, the flow of earnings can always be expressed as a perpetuity of some fixed average. 4 And it turns out that making that average equal to current profit (or some multiple of it) generates an empirical match that is more than sufficient for our purpose here. The tight correlation in Figure 11. 1 thus confirms a basic tenet of the modern capitalist nomos. It shows that the level and growth of earnings - at least for larger clusters of capital over an extended period of time - are the main benchmark of capitalization and the principal driver of accumulation.
The theoretical implication is straightforward: in order to theorize accu- mulation we need to theorize earnings. And yet here we run into a brick wall. As we have seen, both neoclassical and Marxist writers anchor earnings in the so-called 'real' economy; but since production and consumption cannot be measured in universal units, and given that the 'capital stock' does not have a
3 Most languages treat the ego as facing - and in that sense looking toward - the future. When capitalists speak of 'forward-looking profits' they refer to future earnings. Similarly, when they announce that 'the crisis is behind us' they talk of something that has already happened. The Aymara language, spoken by Indians in Southern Peru and Northern Chile, is a notable exception. Its words and accompanying gestures treat the known past as being 'in front of us' and the unknown future as lying 'behind us'. To test this inverted perception just look up to the stars: ahead of you there is nothing but the past (Nu? n? ez and Sweetser 2006; Pincock 2006).
4 The visual manifestation of this smoothing is rather striking. When analysts chart the past together with their predictions for the future, the historical pattern usually looks ragged and scarred, while the future forecast, like a metrosexual's smoothly-shaved cheek, usually takes the shape of a straight line or some stylized growth curve.
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definite productive quantum, both explanations collapse. The only solution is to do what mainstream and heterodox theories refuse to do: abandon the productive-material logic and look into the power underpinnings of earnings. The remaining chapters of this book are devoted largely to this task.
However, before turning to a detailed power analysis of earnings, it is important to identify the other elementary particles of capitalization. The significance of these other particles is evident from the second fact in Figure 11. 1 - namely, that the match between earnings and capitalization, although fairly tight in the longer run, rarely holds in the medium and short term.
Sometimes the correlation is rather high. During the 1870s, 1900s and 1930s, for example, the annual variations in stock prices were very much in tandem with the ups and downs of earnings. But at other times - for instance, during the 1910s, 1940s and 1990s - the association was much looser and occasionally negative. Furthermore, even when prices and earnings move in the same direction, the magnitude of their variations is often very different.
These differences in scale are illustrated by the fluctuations of the price- earning ratio (or PE ratio for short), obtained by dividing share prices by their corresponding earnings per share. For the S&P 500 index, the PE ratio has fluctuated around a mean value of 16, with a low of 5 in 1917 and a high of 131 in 1932. These fluctuations mean that, if we were to predict capital- ization by multiplying current earnings by the historical PE average, our estimates could overshoot by as much as 220 per cent (in 1917) and under- shoot by as much as 88 per cent (in 1932). 5 Moreover, the deviations tend to be rather persistent, with price running ahead of earnings for a decade or more, and then reversing direction to trail earnings for another extended period. Finally, it should be added that the medium- and short-term mis- match between earnings and capitalization, evident as it is for the S&P 500, is greatly amplified at lower levels of aggregation. Individual firms - and even sectors of firms - often see their capitalization deviate markedly from their earnings for prolonged periods. Obviously, then, there is much more to capitalization than earnings alone.
Hype
Decomposition
The first qualification requires a decomposition of earnings. By definition, ex ante expected future earnings are equal to the ex post product of actual future earnings and what we shall call the 'hype' coefficient. 6 Using these concepts, we can modify Equation (1), such that:
5 When the PE is 5, the capitalization implied by a PE of 16 is 16/5 times its actual level (or 220 per cent larger). When the PE is 131, the implied capitalization is 16/131 times the actual level (or 88 per cent smaller).
6 For early, if somewhat nai? ve, attempts to understand hype, see Nitzan (1995b; 1996a).
? 3. Kt = EE = E * H rr
In this expression, EE is the expected future earnings (in perpetuity), E is the actual level of future earnings (in perpetuity), and H is the hype coefficient equal to the ratio of expected future earnings to actual future earnings (H = EE/E). Similarly for share prices:
4. Pt = EEPS = EPS * H rr
with EEPS denoting expected future earnings per share (in perpetuity), EPS signifying actual future earnings per share (in perpetuity), and H standing for the hype coefficient equal to the ratio of expected to actual future earnings per share (so that H = EEPS/EPS).
According to this decomposition, the capitalization of an asset (or of a share in that asset) depends on two earnings-related factors. The first factor is the actual, ex post future earnings. These earnings are unknown when the assets are capitalized, but they will become known as time passes and the income gets recorded and announced. The second factor - the hype coeffi- cient - represents the ex post collective error of capitalists when pricing the asset. This error, too, is unknown when the assets are priced, and is revealed only once the earnings are reported.
The hype coefficient, expressed as a pure number, measures the extent to which capitalists are overly optimistic or overly pessimistic about future earn- ings. When they are excessively optimistic, the hype factor is greater than 1. When they are exceedingly pessimistic, hype is less than 1. And in the unlikely case that their collective projection turns out to be exactly correct, hype is equal to 1.
The reader can now see that Equations (1) and (2) are special cases of Equations (3) and (4), respectively. The former equations assume, first, that earnings will continue to flow in perpetuity at current levels; and, second, that capitalist expectations regarding these earnings are neither overly optimistic nor overly pessimistic, so that hype is equal to 1. As we have shown, these simplifying assumptions work well for broad aggregates such as the S&P 500 and over the long run; but they are not very useful for shorter periods of time and/or when applied to narrower clusters of capital.
Movers and shakers of hype
On the face of it, the introduction of hype may seem to seriously undermine the usefulness of the discounting formula. After all, with the exception of 'sure' cases such as short-term government bonds whose future payments are considered more or less certain, the earnings expectations of capitalists can be anything - and, by extension, so can be the level of capitalization.
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This has been a popular suspicion, particularly among critical political economists who like to deride the growing 'fictitiousness' of capital. Over the years, many were happy to side with John Maynard Keynes, whose opinion, expressed somewhat tongue in cheek, was that capitalists value stocks not in relation to what they expect earnings to be, but recursively, based on what they expect other investors to expect:
. . . professional investment may be likened to those newspaper competi- tions in which the competitors have to pick out the six prettiest faces from a hundred photographs, the prize being awarded to the competitor whose choice most nearly corresponds to the average preferences of the com- petitors as a whole; so that each competitor has to pick, not those faces which he himself finds prettiest, but those which he thinks likeliest to catch the fancy of the other competitions, all of whom are looking at the problem from the same point of view. . . . We have reached the third degree where we devote our intelligence to anticipating what average opinion expects the average opinion to be. And there are some, I believe, who practice the fourth, fifth and higher degrees.
(Keynes 1936: 156)
This infinite regress indeed seems persuasive when one focuses on the trading pit or looks at the day-to-day gyrations of the market. But it does not sit well with long-term facts. In Figure 11. 1, asset prices for the S&P 500 companies are shown to oscillate around earnings, and similar patterns can be observed when examining the history of individual stocks over a long enough period of time.
So we have two different vantage points: a promiscuous short-term perspective, according to which asset prices reflect Keynes-like recursive expectations; and a disciplined long-term viewpoint, which suggests that these expectations, whatever their initial level, eventually converge to actual earnings. Expressed in terms of Equations (3) and (4), the two views mean that the hype coefficient, however arbitrary in the short or medium run, tends to revert to a long-term mean value of 1.
Now, recall that hype is the ratio of expected earnings to earnings (EE/E), whereas the above impressions are based on the ratio of capitalization to earn- ings (K/E). The latter number reflects both hype and the discount rate (K/E = H/r), so unless we know what capitalists expect, we remain unable to say anything specific about hype. But we can speculate.
Suppose that there are indeed large and prolonged fluctuations in hype. Clearly, these fluctuations would be crucial for understanding capitalism: the bigger their magnitude, the more amplified the movement of capitalization and the greater its reverberations throughout the political economy. Now, assume further that the movements of hype are not only large and prolonged, but also fairly patterned. This situation would open the door for 'insiders' to practically print their own money and therefore to try to manipulate hype
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to that end. Hype would then bear directly on power, making its analysis even more pertinent for our purpose.
What do we mean by 'insiders'? The conventional definition refers to a capitalist who knows something about future earnings that other capitalists do not. Typical examples would be a KKR partner who is secretly orches- trating a big leveraged buyout, a Halliburton executive who is about to sign a new contract with the Department of Defense, or a JPMorgan-Chase finan- cier who has been discretely informed of an imminent Fed-financed bailout of Bear Stearns. This exclusive knowledge gives insiders a better sense of whether the asset in question is under- or over-hyped; and this confidence allows them to buy assets for which earning expectations fall short of 'true' earnings - and wait. Once their private insight becomes public knowledge, the imminent rise of hype pushes up the price and makes them rich. 7
These insiders are largely passive: they take a position expecting a change in hype. There is another type, though, less known but far more potent: the active insider. This type is doubly distinctive. First, it knows not only how to identify hype, but also how to shape its trajectory. Second, it tends to operate not individually, but in loosely organized pacts of capitalists, public officials, pundits and assorted 'opinion makers'. The recent US sub-prime scam, for example, was energized by a coalition of leading banks, buttressed by polit- ical retainers, eyes-wide-shut regulators, compliant rating agencies and a cheering chorus of honest-to-god analysts. The active insiders in the scheme leveraged their positions - and then stirred the capitalist imagination and frothed the hype to amplify their gains many times over.
The more sophisticated insiders can also print money on the way down. By definition, a rise in hype inflates the fortunes of outsiders who unknowingly happened to ride the bandwagon. This free ride, though, is not all that bad for insiders. Since hype is a cyclical process, its reversion works both ways. And so, as the upswing builds momentum and hype becomes excessive, those 'in the know' start selling the market short to those who are not in the know. Eventually - and if need be with a little inside push - the market tips. And as prices reverse direction, the short-positioned insiders see their fortunes swell as fast as the market sinks. Finally, when the market bottoms, the insider starts accumulating under-hyped assets so that the process can start anew.
These cyclical exploits, along with their broader consequences, are written in the annals of financial euphoria and crises - from the Tulip Mania of the seventeenth century and the Mississippi and South Sea schemes of the eighteenth century, to the 'new-economy' miracle of the twentieth century and the sub-prime bubble of recent times. The histories of these episodes - and countless others in between - are highly revealing. They will tell you how
7 This method should not be confused with so-called 'value investing'. The latter tactics, immortalized by Graham and Dodd's Security Analysis (1934), also involve buying cheap assets; but what constitutes 'cheap' in this case is a matter of interpretation rather than exclu- sive insight into facts.
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huge fortunes have been made and many more lost. They will teach you the various techniques of public opinion making, rumour campaigns, orches- trated promotion and Ponzi schemes. And they will introduce you to the leading private investors, corporate coalitions and government organs whose art of delusion has helped stir the greed and fear of capitalists, big and small. 8
However, there is one thing these stories cannot tell you, and that is the magnitude of hype. In every episode, investors were made to expect prices to go up or down, as the case may be. But price is not earnings, and as long as we do not know much about the earnings projections of capitalists, we remain ignorant of hype, even in retrospect.
Random noise
This factual void has enabled orthodox theorists to practically wipe the hype and eliminate the insiders. Granted, few deny that earnings expectations can be wrong, but most insist they cannot be wrong for long. Whatever the errors, they are at worst temporary and always random. And since hype is transitory and never systematic, it leaves insiders little to prey on and therefore no ability to persist.
The argument, known as the 'efficient market hypothesis', was formalized by Eugene Fama (1965; 1970) as an attempt to explain why financial markets seem to follow what Maurice Kendall (1953) called a 'random walk' - i. e. a path that cannot be predicted by its own history. The logic can be summa- rized as follows. At any point in time, asset prices are assumed 'optimal' in the sense of incorporating all available information pertaining to the capital- izing process. Now, since current prices are already 'optimal' relative to current knowledge, the arrival of new knowledge creates a mismatch. An unexpected announcement that British Petroleum has less oil reserves than previously reported, for example, or that the Chinese government has reversed its promise to enforce intellectual property rights, means that earlier profit expectations were wrong. And given that expectations have now been revised in light of the new information, asset prices have to be 're-optimized' accordingly.
Note that, in this scheme, truly new information is by definition random; otherwise, it would be predictable and therefore already discounted in the price. So if markets incorporate new information 'efficiently' - i. e. correctly and promptly - it follows that price movements must look as random as the new information they incorporate. And since ('technical analysis' notwith- standing) current price movements do seem random relative to their past moments, the theorist can happily close the circle and conclude that this must be so because new information is being discounted 'efficiently'. 9
8 For some notable histories, see Mackay (1841), Kindelberger (1978) and Galbraith (1990).
9 This first draft of the financial constitution is often softened by various amendments, partic- ularly to the definition of information and to the speed at which the market incorporates it.
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There is a critical bit that needs to be added to this story, though. As it stands, the presumed efficiency of the asset market hangs crucially on the existence of 'smart money' and its hired experts. The reason is obvious. Most individual investors are blissfully unaware of new developments that are 'relevant' to earnings, few can appreciate their implications, and even fewer can do so accurately and quickly. However, since any mismatch between new information and existing prices is an unexploited profit opportunity, investors all have an incentive to obtain, analyse and act on this new infor- mation. And given that they themselves are ill equipped for the job, they hire financial analysts and strategists to do it for them.
These analysts and strategists are the engineers of market efficiency. They have access to all available information, they are schooled in the most up-to- date models of economics and finance, and there are enough of them in the beehive to find and eliminate occasional mistakes in judgement. The big corporations, the large institutional investors, the leading capitalists - 'smart money' - all employ their services. Individual investors' folly is 'smart money's opportunity. By constantly taking advantage of what others do not know, the pundits advertise their insight and keep the market on an efficient keel. And since by definition no one knows more than they do, there is nobody left to systematically outsmart the market. This, at any rate, is the official theology.
Flocks of experts and the inefficiency of markets
The problem is with the facts. As noted, until recently nothing much was known about expectations and hype, so the theory could never be put to the test. But the situation has changed. In 1971, a brokerage firm named Lynch, Jones and Ryan (LJR) started to collect earning estimates made by other brokers. The initial coverage was modest in scope and limited in reach. It consisted of projections by 34 analysts pertaining to some 600 individual firms, forecasts that LJR summarized and printed for the benefit of its own clients. But the service - known as the Institutional Brokers Estimate System, or IBES - expanded quickly and by the 1980s became a widely used electronic
According to Fischer Black (1986), the news always comes in two flavours: information and noise. Information is something that is relevant to 'theoretical value' (read true value), while noise is everything else. Unfortunately, since, as Black acknowledges, true value can never be observed, there is no way to tell what is 'relevant', and therefore no way to separate infor- mation from noise. And since the two are indistinguishable, everyone ends up trading on a mixture of both. Naturally, this mixture makes the theory a bit fuzzy, but Black is unde- terred. To keep the market equilibrated, he loosens the definitions. An efficient market, he states, is one in which prices move within a 'factor of 2' of true value: i. e. between a high that is twice the (unknowable) magnitude of value and a low that is half its (unknowable) size. In his opinion, this definition of efficiency holds 90 per cent of the time in 90 per cent of the markets - although he concedes that these limits are not cast in stone and can be tailored to the expert's own likings (p. 533).
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data provider. The system currently tracks the forecasts of some 90,000 analysts and strategists worldwide, regarding an array of corporate income statements and cash flow items. The forecasts cover both individual firms and broad market indices and are projected for different periods of time - from the next quarter through to the vaguely defined 'long term'. The estimates go back to 1976 for US-based firms and to 1987 for international companies and market indices.
And so, for the first time since the beginning of discounting more than half a millennium ago, there is now a factual basis to assess the pattern and accu- racy of expert projections. This new source of data has not been lost on the experts. Given that any new information is a potential profit opportunity, along with IBES there emerged a bourgeoning 'mini-science of hype': a systematic attempt to foretell the fortune tellers. 10
So far, the conclusions of this mini-science hardly flatter the forecasters and seriously damn their theorists. In fact, judging by the efficacy of esti- mates, the efficient market hypothesis should be shelved silently. It turns out that analysts and strategists are rather wasteful of the information they use. Their forecast errors tend to be large, persistent and very similar to those of their peers. They do not seem to learn from their own mistakes, they act as a herd, and when they do respond to circumstances, their adjustment is pain- fully lethargic.
A recent comprehensive study of individual analyst forecasts by Guedj and Bouchaud (2005) paints a dismal picture. The study covers 2812 corporate stocks in the United States, the European Union, the United Kingdom and Japan, using monthly data for the period 1987-2004. Of its many findings, three stand out. First, the average forecast errors are so big that even a simple 'no-change' projection (with future earnings assumed equal to current levels) would be more accurate. Second, the forecasts are not only highly biased, but also skewed in the same direction: looking twelve months ahead, the average analyst overestimates the earnings of a typical corporation by as much as 60 per cent! (if analysts erred equally in both directions, the average error would be zero). Although the enthusiasm cools down as the earning announcement date gets closer, it remains large enough to keep the average forecast error as high as 10 per cent as late as one month before the reports are out. Finally, and perhaps most importantly, the projections are anything but random. The dispersion of forecasts among the analysts is very small - measuring between 1/3rd and 1/10th the size of their forecast errors. This difference suggests, in line with Keynes, that analysts pay far more attention to the changing senti- ment of other analysts than to the changing facts.
Behavioural theorists of finance often blame these optimistic, herd-like projections on the nature of the analyst's job. The analysts, they argue, tend to forge non-arm's-length relationships with the corporations they cover, and this intimacy leads them to 'err' on the upside. Moreover, the analysts'
? 10 For an extensive annotated bibliography on earnings forecasts, see Brown (2000).
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preoccupation with individual corporate performance causes them to lose sight of the broader macro picture, creating a blank spot that further biases their forecast.
These shortcomings are said to be avoided by strategists. Unlike analysts who deal with individual firms, strategists examine broad clusters of corpora- tions, such as the S&P 500 or the Dow Jones Industrial Average. They also use different methods. In contrast to the analysts who build their projections from the bottom up, based on company 'fundamentals', strategists construct theirs from the top down, based on aggregate macroeconomic models spiced up with political analysis. Finally, being more detached and closely attuned to the overall circumstances supposedly makes them less susceptible to cogni- tive biases.
Yet this approach does not seem very efficient either. Darrough and Russell (2002) compare the performance of bottom-up analysts to top-down strategists in estimating next year's earnings per share for the S&P 500 and Dow Jones Industrial Average over the period 1987-99. 11 They show that although strategists are less hyped than analysts, their estimates are still very inaccurate and path dependent. They are also far more lethargic than analysts in revising their forecasts. Being locked into their macro models, they often continue to 'project' incorrect results retroactively, after the earnings have already been reported! The appendix to this chapter examines the temporal pattern of strategist estimates. It demonstrates not only that their forecast errors are very large, but that they follow a highly stylized, cyclical pattern. Their hype cycle is several times longer than the forecast period itself, and its trajectory is systematically correlated with the direction of earnings.
Let there be hype
And so the Maginot Line of market efficiency crumbles. The analysts and strategists know full well that 'it is better for reputation to fail conventionally than to succeed unconventionally', as Keynes once put it (1936: 158). Consequently, rather than ridding each other of the smallest of errors, they much prefer the trotted path of an obedient flock. Ironically, this preference is greatly strengthened by the fact that most of them actually believe in market efficiency. Ultimately, the market must be right, and since it is their recom- mendations that keep the market on track, it follows that to deviate from their own consensus is to bet against the house. Better to run with the herd.
11 Bottom-up projections for each index are constructed in two stages: first by averaging for each individual company in the index the estimates of the different analysts, yielding the company's 'consensus forecast'; and then by computing the weighted average of these consensus forecasts, based on the relative size of each company in the index. The top-down consensus forecasts for each index are obtained by averaging the projections of the different strategists.
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This inherent complacency, amplified by the folly of so-called 'dumb money', means that there is no built-in 'mechanism' to stop the insiders. In fact, the very opposite is the case. Since the experts tend to move in a flock, it is enough to influence or co-opt those who lead (the mean estimate) in order to shift the entire pack (the distribution of estimates). And the temptation to do so must be enormous. Fluctuations in hype can be several times larger than the growth of actual earnings, so everything else being equal, a dollar invested in changing earning expectations could yield a return far greater than a dollar spent on increasing the earnings themselves.
Pressed to the wall, mainstream finance responded to these anomalies by opening the door to various theories of 'irrationality' - from Herbert Simon's 'bounded rationality' (1955; 1979), through Daniel Ellsberg's 'ambiguity aversion' (1961), to Daniel Kahneman and Amos Tversky's 'prospect theory' (1979), to Richard Thaler's broader delineation of 'behavioural finance' (De Bondt and Thaler 1985). These explanations, though, remain safely within the consensus. Like their orthodox counterparts, they too focus on the powerless individual who passively responds to given circumstances. Unlike his nineteenth-century predecessor, this 'agent' is admittedly imperfect. He is no longer fully informed and totally consistent, he tends to harbour strange preferences and peculiar notions of utility (and may even substitute 'satis- ficing' for 'maximizing'), and he sometimes lets his mood cloud his better judgement.
These deviations, argue their theorists, fly in the face of market efficiency: they show that irrational hype can both exist and persist. But that conclusion, the theorists are quick to add, does not bring the world to an end. As noted in Chapter 10, individual irrationality, no matter how rampant, is assumed to be bounded and therefore predictable. And since predictable processes, no matter how irrational, can be modelled, the theorists can happily keep their jobs.
Of course, what the models cannot tell us (and the financial modellers are careful never to ask) is how these various 'irrationalities' are being shaped, by whom, to what ends and with what consequences. These aspects of capital accumulation have nothing to do with material technology and individual utility. They are matters of organized power. And on this subject, finance theorists and capitalist insiders are understandably tight-lipped. The only way to find out is to develop a radical political economy of hype independent of both.
The discount rate
If putting a number on future income and wealth seems difficult, knowing how much to trust one's prediction is next to impossible - or, at least that is how it was for much of human history. When Croesus, the fabulously rich king of Lydia, asked Solon of Athens if 'ever he had known a happier man than he', the latter refused to be impressed by the monarch's present wealth:
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The gods, O king, have given the Greeks all other gifts in moderate degree; and so our wisdom, too, is a cheerful and a homely, not a noble and kingly wisdom; and this, observing the numerous misfortunes that attend all conditions, forbids us to grow insolent upon our present enjoy- ments, or to admire any man's happiness that may yet, in course of time, suffer change. For the uncertain future has yet to come, with every possible variety of fortune; and him only to whom the divinity has continued happiness unto the end, we call happy; to salute as happy one that is still in the midst of life and hazard, we think as little safe and conclusive as to crown and proclaim as victorious the wrestler that is yet in the ring.
(Plutarch 1859, Vol. 1: 196-97, emphasis added)
Solon's caution was not unfounded, for in due course the hubristic Croesus lost his son, wife and kingdom. And in this respect, we can say that little has changed. The future is still uncertain, but the capitalist rulers, like their royal predecessors, continue to convince themselves that somehow they can circum- vent this uncertainty. The main difference is in the methods they use. In pre-capitalist times uncertainty was mitigated by the soothing words of astrologists and prophets, whereas nowadays the job is delegated to the oracles of probability and statistics.
Capitalist uncertainty is built right into the discounting formula. To see why, recall our derivation of this formula in Equations (1) to (6) in Chapter 9. We started by defining the rate of return (r) as the ratio of the known earnings stream (E) to the known dollar value of the invested capital (K), such that r = E/K. The expression is straightforward. It has one equation, one unknown and an obvious solution. Next, we rearranged the equation. Since the rate of interest can be calculated on the basis of the earnings and the original invest- ment, it follows that the original investment can be calculated based on the rate of return and the earnings, so that K = E/r. The result is the discount formula, the social habit of thinking with which capitalists began pricing their capital in the fourteenth century.
Mathematically, the two formulations seem identical, if not circular (recall the Cambridge Controversy). But in reality there is a big difference between them. The first expression is ex post. It computes the realized rate of return based on knowing both the initial investment and the subsequent earnings.
