No More Learning

Or one can take the past to be an ensemble of established expectations about art in order to provoke--and disap- point--these expectations. This strategy, too, keeps art dependent on the old/new distinction, even in reflection. Only new works can make history (which leads some people to infer an "end of history," because the possi- bilities appear to be exhausted). But this also implies that the unity of the old/new distinction is not available to reflection. And the fact that one does not reflect upon this difference facilitates the use of anachronisms in an ex-
230
plicidy modern fashion, namely, as forms that absorb contingency. old/new distinction becomes the blind spot of the system's self-description; and an observation of the third order is required--a description of a self- describing system--if one wants to know what this distinction is all about and how the art system reflects upon itself by means o? just this distinction.
The hypothesis that every fully autonomous system requires an external
reference might provide a starting point. Godel as witness. Selecting the di-
mension of time for the purpose of externalization provides the greatest
possible freedom for a specifically social, communicative self-determination
of the system. As a concrete reality that cannot, indeed must not be treated
as binding any longer, the past fulfills its function as a guarantor of auton-
omy. The past is thus neither insignificant nor dispensable. But it can
henceforth fulfill its function only paradoxically: as the presence of an ab-
sence, as the inclusion of an exclusion, as the trace that, according to Der-
231
rida,
thrives on the paradox that the unity of the distinction (old/new), which is used by an observer, cannot be indicated in the observation itself.
Even if one follows Nelson Goodman and places on art the burden of
232
is left by the effacement of the trace--in short, as a parasite that
contributing to the creation of the world,
tively only within the worldand, in observation, orAy from another world. In this way, the world accompanies all operations as a continually repro- duced "unmarked space. " At the observational level, however, it is possi- ble--in science as well as in art--to make transparent the premises behind previous ways of world making. Doing so inevitably marks the previously valid world and thereby cancels it as a world. Subsequently, earlier theo- ries, styles, works, and so forth can no longer function as world {no matter how such concepts as reality, objectivity, Being, and so on are treated at the level of philosophical terminology). In this way, the degradation of the world through signification perpetually regenerates new unobservabilities. This is why the generation of the new is ultimately inexplicable.
a world can be created opera-
The
Self-Description 305
But what happens, exactly, when postmodernism tolerates the return to a traditional reservoir of forms? One would think that the old/new dis- tinction becomes obsolete once the continued employment of old forms is tolerated or even recommended. The opposite is true. What is at stake is not merely copying old forms, but rather trying out new combinations. It appears as if, under the title of postmodernism, the system claims au- tonomy even with regard to the old/new distinction, which is to say, it claims autonomy in crossing the boundary between the old and the new, whereby the new eventually becomes obsolete as well. If this is true, then the old/new distinction must be decoupled from the distinction between self-reference and hetero-reference. The art of the past cannot be treated as something external simply because it is past and operatively unattain- able. Presumably one learns that only the system can guarantee the reality of its own world. Therefore reference to reality resides exclusively in the resistance of the system's operations to themselves--some form combina- tions simply won't work! --and in the fact that the world, whether one likes it or not, remains unobservable.
Classical thought sought to solve this problem by generalization, fol- lowing the schema of species and genres. In this way, one would arrive at ultimate principles that were continually reaffirmed in all distinctions in- volved in the practice of distinguishing. In German Idealism, particularly in romanticism, this hope faded away, withdrawing into a distance that, while it could still be localized, could no longer be reached by reflection. The hope for ultimate principles was preserved as a direction without an end, and in this sense one could still speak of the ideal of beauty. But by stating the issue in such terms, one has reached the point where even this is no longer possible. One can refuse to acknowledge this fact and keep re- belling against it. At that point, the temporal dimension of the art system turns into its reflection dimension. The goal is not to affirm the present, the moment, the decision as the sole guarantee of reality; quite the oppo- site: one perpetually rebels against the present to the extent that it still contains traces of the past. The present revolts against itself, and what is at stake in this revolt is the inclusion of the system's negation into the sys- tem. The present is reduced to a mere caesura, a temporal "nothing," where art cannot reflect but only operate. The future represents the self- reference of art, and the past, because it cannot be altered, represents its
233
hetero-reference. The parasites
way unnoticed into the system and take over its invisible government. The
generated by this distinction force their
3 0 6 Self-Description
invisible hand (the metaphor indicates the paradox) remains invisible, be- cause it knows only a timeless present. Whatever happens, happens. One begins, places a difference, draws a distinction, and then abandons oneself to what can no longer be altered, only destroyed.
Once reflection shirts to the primacy of the temporal dimension, its self-
234
description as an "aesthetics" becomes meaningless.
And yet, even after
the reference of the term--the difference between forms of knowledge
guided by theory and forms of sensuous knowledge--had long been for-
gotten, its reference to the phenomenal world remained the distinguishing
feature of aesthetics. Even when art was no longer a matter of imitation,
one still assumed that the communicative intent of art had to appear in
the artwork itself. A name for a theory that can do without this assump-
tion has not yet been found, and the undertaking is dubious. But under
the catchword deconstruction, one already debates the dissolution of the
235
"phenomenological" meaning of literature, if not of art in general.
If we compare the situation of the art system in the present century, outlined above, with the situation of other functional systems, then we notice the collapse of the internal boundary between the self-reflection or theory of the system and the system's productive operations. Everywhere else this boundary is respected. Theology does not need to produce results that can be presented in a sermon. The interdisciplinary and internation- ally oriented self-understanding of legal theory distinguishes itself from the generalized decision rules that must assume forms capable of func- tioning as law. Pedagogy, rather than being taught, stages the professional self-understanding and the mission of a profession specializing in educa- tion. The theory of knowledge is not a scientific method; it may present itself as a scientific theory about a specific object, science, but it is not meant to be applied in this realm. The self-description of the art system
appears to have developed in a different way. One might ask: Why? More than any other functional system--religion, politics, science, or |law--the art system is able to accept multiple descriptions of complexity. {More than any other functional system, it is in a position to demonstrate |that modern society and, from its perspective, the world can be described only in poly-contextural terms. In this sense, art makes the "truth" about society appear in society, while demonstrating (if it can! ) that under pre- cisely such conditions formal constraints emerge, that what fits and what doesn't becomes an issue, and that the common fear of arbitrariness, of "anything goes," is unfounded. A shift in guiding distinctions--in "con-
Self-Description 307
textures" in Gotthard Giinther's sense, or in observational "frames"--re- quires a sufficient degree of transparency. One must be able to recognize where such leaps are heading and how continuity is secured under the conditions of a shifted "frame. "
The reflection theory of the art system presents itself in and through
236
works of art--no longer (if it ever did) as an aesthetics.
tual fixation of the meaning of art, famous names and masterworks al- ready exist--Dante, Giotto, Raphael, Michelangelo, Palladio, Shakespeare, Goethe--which must be included in any "discourse" about art. This makes expert competence in evaluating artworks indispensable. The trend begins with artists who write; then, with the emergence of art academies in the seventeenth century, we find artists who teach; finally, there are art pro- fessors who seek to make a name for themselves as practicing artists. There is a need for expertise and consultation in decisions about acquisitions. Exhibitions must be conceived and put together. The quality of poetry, or at least its capacity to catch the reader's attention, must be evaluated be- fore poems are published. All of this remains a "critical" business, because the system generates more possibilities than it can accept.
The need to establish a frame within the frame of the art system gener- ates a parasite, an art-specific establishment of more or less significant ex- perts, which is capable of responding positively or negatively to new publi- cations--whereby the distinction between positive and negative judgments becomes of little significance, because both can establish a given topic in the mass media. Controversies stimulate business, although certain rules of be- longing must be respected. Moreover, the rapid establishment of possible but initially excluded works prevents the establishment of experts from being disrupted by every dispute. In order to highlight one's critical com- petency, it is important to lack a specific organizational affiliation. No par- ticular organization monopolizes the art scene--neither galleries nor mu- seums, neither the theaters nor the concert halls, neither the journalists that specialize in art nor the professors of the art academies. In this regard, the claim to expertise does have a professional aspect, even when membership in a number of different organizations takes care of the necessary income. At the same time, artworks begin to emerge that reflect upon the context facilitating such success and along with it upon the "system. " As early as the seventeenth and eighteenth centuries, one finds ironic (? ) paintings of art collections or art exhibitions that depict entire walls filled with paintings-- paintings that are ruined by the fact of being exhibited. The degradation of
Prior to any tex-
308 Self-Description
the paintings by the much desired exhibition becomes a topic of art; it is displayed as art. Today one can even find exhibitions entirely dedicated to
237
paintings that depict exhibitions.
This world of art criticism, which is affected by art and reflected upon
in works of art, is the true source of the art system's self-description. Such
criticism filters and puts together what is written about art with a claim to
scientific status, a careful choice of terminology, and a sense for theoretical
consistency. Criticism is where intellectual fashions affect the art system.
To be sure, it is difficult to ignore the marginal position of recent the-
oretical trends--structuralism, poststructuralism, "literary criticism," her-
meneutics, reader-friendly reception theory, or psychoanalytical thought
--but none of these theories can establish itself as the dominant para-
digm. Such frequently used labels respond to the seemingly irresistible
urge of academic intellectuals to categorize themselves in terms of such
238
trends.
produce works "in tune with the times," but offer little help when it comes to relevant formal decisions. At least in one respect, however, recent trends in art and theory do converge, namely, with respect to the dimension of time. Artworks demonstrate their independence from tradition and play with the traditional reservoir of forms. They not only announce the end of European art but also want to be this end. They challenge the distinc- tion between art and objects of utility in order to demonstrate, as works of art, the universalization of art, the inclusion of the world in art, in or- der to make the point that this is how things are. But can one perceive this intent? Is it possible to see, to hear, to experience it in an imagination stimulated by literature? Or can one only know and understand that this is
intended?
239
When the artwork turns into genuine philosophy
restrict themselves to commenting on this state of affairs, how can things go on? Should we expect the art system henceforth to trade primarily in derivatives of the intellect, just as the financial market trades in derivative financial instruments? Are the consequences for the art system as unpre- dictable as they are in the realm of finance? Or is it possible to channel op- erations and self-descriptions once again into different tracks, so they can stimulate one another without merging? Too much identity inevitably means: no future.
More than any other functional system, art appears to succeed--or at least has the intention of doing so--in representing modern society within
Names facilitate communication. They may inspire artists to
and intellectuals
Self-Description
3 0 9
society--or, to borrow a fitting formulation by David Roberts,
ize the "emancipation of contingency" as a model of society within society. Art demonstrates, so to speak, this is how things are, or this is a possibil- ity! The paradox, which art cannot represent but only unfold, consists in the necessity of contingency. But does this mean that art must give up its art-specific manner of presenting its intent in such a way as to allow the observer to observe observations along the lines of distinctions internal to the work?
No one familiar with the art scene will deny that art can realize the emancipation of contingency in many different ways. It can adapt its op- erations, even its existence, to this situation and thus put itself at risk. Whether a strict self-limitation of the possible, of thepotestas in se ipsum, can emerge from this adaptation remains to be seen. Simply doing with- out self-generated necessities is not enough; this strategy certainly does not incorporate society into society or the form into the form. Renounc- ing necessity always sacrifices that which is distinguished from necessity, namely, freedom. The necessity/freedom distinction is replaced by the dis- tinction necessity/contingency.
By staging and perpetually restaging a form of self-reference that reflects upon itself, the art system can do without distinguishing between affir- mative and critical attitudes toward the external world. It does not need a "political function," which it never had any chance of successfully occu- pying anyway, at least not "democratically. " Instead, the art system sym- bolizes conditions that, at the level of society and its functional systems, established themselves as a consequence of functional differentiation and leave open what one thinks of them, because it no longer matters. The ap- propriation of the topics of social movements by the functional system of the mass media is one among many examples. The art system realizes so- ciety in its own realm as an exemplary case. It shows things as they are. It demonstrates what society entered into when it began to differentiate in- dividual functional systems and abandoned these systems to autonomous self-regulation. Art exemplifies a situation in which the future, no longer guaranteed by the past, has become unpredictable. Operative closure, the emancipation of contingency, self-organization, poly-contexturality, the hypercomplexity of self-descriptions, or, simpler and less accurately for- mulated, pluralism, relativism, historicism--all of these trends offer no more than different cross sections of the structural fate of modernity. By suffering its own condition, art shows that's just how it is. Whoever per-
240
to real-
3io
Self-Description
ceives this can see in modern art the paradigm of modern society. But this situation only raises the question: What difference does it make?
VII
From the very beginning, it was our intention to treat art as a unified topic, disregarding differences that result from different media and their sensuous or imaginary realization. No one will dispute that this is a his- torical task. The question is whether it can be carried out by an external observer who can take as his starting point a latent function invisible to art or proceed from "deep structures" that cannot be transformed into
241
premises useful to art.
Before investigating the problem more thoroughly, one should not insist
on an insurmountable communication barrier between external and inter- nal description. Indeed, the unity of art is thematized in the history of the art system's self-description--if initially only under the "patronage" of phi- losophy, so to speak. It is generally assumed that this self-thematization did not occur until the eighteenth century and that it followed a singulariza- tion of the concept of art and its reduction to the realm of the "fine arts," which made such a singularization possible. But this assumption is too simple. Ever since Aristotle, the concept of imitation has covered more than one artistic genre, applying not only to the imitation of objects but also to the imitation of actions, not only to the visual arts but also to drama and poetry. The real difficulty, however, could not be resolved within the
242
Aristotelian framework.
tion; it seeks to embrace the world by replicating it in another medium. This purpose requires entirely different presuppositions, which might be captured in a concept but not in a unified theory. The visual arts could be significantly improved with regard to their technology of representation, especially through the invention of perspective, by representing light and shadow, and by capturing movement in a significant position. In drama and poetry, this kind of progress was inconceivable. Instead, the discussion ran aground in the old problem of truth and deception. The relationship to nature remained as vague as the concept of nature itself. One could de- fine the task of imitation as mirroring the better part of nature, or simply as manifesting a brilliant capacity for deception, which presented a trans- parent deception in a highly artful fashion while obscuring the manner in which this effect was accomplished.
The formula of imitation aims at representa-
Self-Description 311
In the eighteenth century--for a relatively short period from Baum- garten to Hegel--the guiding principle of imitation gave way to the guiding principle of aesthetics. The problem became a problem of cogni- tion, a cognition that used the senses--hence the term aesthetics--and that therefore had to renounce the highest rank in the hierarchy of cog- nitions. Sensuousness dragged one down, while the idea was uplifting-- this was the tension that art sought to express and that it had to realize as "beauty. " From Hegel's historicizing perspective, art could only represent a transitional stage in the self-realization of Spirit. But if the task of Spirit
243
was to process distinctions--one called them "oppositions"
culminate in the perfection of the self-reflection of Spirit. Since art could not claim the highest relevance, this process ended a little earlier. Pro- cessing distinctions ended in identity. And, as usual, identity meant: no future.
Today, the theory of art continues to be irritated by the idea of the end
244
of art,
aesthetics, or even with the relation to sensuousness as a distinguishing characteristic of art, only confirm this prognosis. When the artwork is forced to reflect upon the end of distinguishing, indeed, must be this end, differences among operation, program, and self-description collapse, and one arrives once again at an identity, thus, at no future.
Notions about "postmodernism" remain bound to the legend of an end of art, emphasizing a break with the formal traditions of history. Such no- tions make forms belonging to different historicalperiods available simul- taneously and thus abstract from the sequentially and periodization of his- tory emphasized by historicism. At the same time, however, they exploit the past for the purpose of authorizing forms--as a source of authority, so to speak, that does not prohibit the opposite. The difference that guides attempts of this sort is the question of whether artistic forms are bound to the context of their emergence and must perpetually overcome this con- text, or whether these forms, precisely as belonging to the past, can be di- vorced from their context and exploited for any arbitrary form combina- tion. A tradition that has come to an end, has exhausted its possibilities, can think of its "aftermath" only in terms of willfulness, of offering quo-
245
tations to a learned audience, of parody.
tion that, for its part, points to an unknown "beyond. " From the view- point of a theory of observation, one must ask who distinguishes that way and why. The history of reflecting upon the unity of the art system pro-
and efforts to break entirely with the traditions of imitation and
But the end of art is a distinc-
--it had to
Self-Description
3iz
vides an answer to this question. All attempts to determine unity as such have always also reflected on the reference to another side of the form-- whether this side is occupied by a nature perfected in itself or by a cogni- tion that has become fully reflexive. But these counterconcepts do not necessarily prevail; they could be exchanged for others, if one only knew which ones to use instead.
Thematically, the history of the self-description of art was concerned with determining the meaning of art, and changing answers to this ques- tion were determined by the differentiation of an autonomous art system and its operative closure. This development rendered all boundaries prob- lematic, canceling the distinction between the map and the territory (in thought) and favoring attempts to realize this cancellation as a work of art. Art arrives at a point where "the end of art" comes into view, where the programmatic rule of innovation not only demands distance from existing art but also seeks to surpass even this distance by enforcing a distancing from this distance from tradition. The reintegration of the tradition into an art that no longer accepts tradition is called "postmodernism. " The so- ciologist can observe all of this as an existing reality.
But the historical reconstruction of the self-description of art raises the question of whether there might have been a submerged, other history, a history concerned not with unity but with difference. Pursuing this ques- tion suggests that the theme of reflection does not define the meaning of the autonomy of art, but the meaning of the doubling of reality in which this autonomy established itself. The program of imitation would appear to be a kind of conciliatory gesture, which assumes a reality that is more beautiful (better, more perfect, and permeated by the Idea) than it pre- sents itself. Reversing this is easy but doesn't lead very far. One would merely have to show that the world (icy, bathed in cold light, nearly everywhere uninhabitable) or society is much worse than our idyllic no- tions of nature and culture would have it. Making this point today is once again called "sublime. " As early as romanticism, however, one was potentially aware of other, more far-reaching possibilities for disrupting the illusory reference to reality, namely, by incorporating the doubling of reality into art itself. If this strategy were successful today, then one could dispose over the doubling of reality in art--whether through the one- sided accentuation of artistic means, of the "script" of art, through self- sabotage, or through presenting the elimination of difference. But isn't the "end" reached in this way perhaps just the end of an identification of
Self-Description
313
art with a certain style of self-description, with a reflection on unity
246 rather than a reflection on difference?
One must therefore ask oneself how and to what purpose one distin- guishes between reality and fiction, and what reality must be in itself that it can tolerate this distinction. The artificiality of this distinction becomes evident if one considers the difficulty of introducing it and rendering it plausible in the seventeenth and early eighteenth centuries. Statistics, which emerged roughly at the same time, was confronted with the same problem (the same distinction). Employing the distinction between real- ity and fiction begs the question of what reality itself must be like in order to assume both a real and a fictional form, while leaving open the possi- bility for crossing the internal boundary of this distinction. We have based our investigation on a theoretical concept capable of answering this ques- tion; we presupposed an operative system that draws this distinction and, in so doing, renders the world invisible. When communication (rather than perception, for example) is at stake, society is the system that makes it possible--for itself and for art--to distinguish between reality and fic- tion. One could then pursue the suggestion that art tests arrangements that are at once fictional and real in order to show society, from a position within society, that things could be done differendy, which does not mean that anything goes.
Along these lines, reality might still be defined in terms of a resistance,
which is no longer the resistance of the external world to attempts to grasp
it by knowing and acting, but a resistance, within one and the same sys-
tem, of internal operations to the operations of the system. In the system
of society, one might think of the resistance of communication to itself, a
resistance that ends up constructing a genuine reality (one must keep in
mind, of course, that there are structural couplings between communica-
tion and the perceptions of individuals and that individuals tend to inter-
vene in communication when claims are made that contradict their per-
247
ceptions ). In the art system, this resistance has to do, as we suggested
248
earlier, with incongruities in the formal arrangement of artworks or
with disturbances in communication through art and about art that can be traced to the lack of fit between the components of an artwork. If a work manages to pass this test, then it creates what we have called a fic- tional reality. The more demanding the manner in which the problem of form is posed, the more unlikely it becomes that communication occurs at all and the more impressive is the manner in which the work testifies to
314
Self-Description
249
the reality that is processed within the art system.
atic state of the current self-description of the art system, who would want to exclude the possibility that this might still happen in the future?
However, our description remains external and has no control over whether, and in what ways, the art system, together with its works and self-descriptions, will venture into this future. To do so, the art system will have to proceed in a manner specific to form, that is, by using distinc- tions. One will have to avoid the trap of identity. In this regard, at least, art must break with the kind of modernity envisioned by Adorno, or even the one propagated by Habermas. The future of art depends on whether it opts for difference and whether it can make use of constraints to expand the room for further distinctions.
VIII
We can summarize the results of our elaborate investigations in one question--a question that cannot be answered by sociology or by any other academic discipline, but only by art. Society has differentiated an art system at an operative and structural level. As a result, that system remains dependent on its social environment, and such dependencies (of an eco- nomic nature, for example) may increase. At the same time, however, the environment cannot determine what counts as art and how artworks will be judged. The overabundance of communicative possibilities that emerges from this state of affairs can be processed and put into form only within the art system. This includes the problem--which did not present itself until the twentieth century--of how the distinction between art and nonart is to be controlled; how, in other words, the paradoxical unity of art and nonart can be dissolved within the art system itself.
If this is the question, then everything depends on determining more precisely what contributes conceptually--eventually through the direct observation of artworks as "form"--to the operative closure of the art sys- tem. In this regard, highly abstract mathematical and systems-theoretical considerations suggest the need to pay attention to distinctions and to think of form as a boundary that separates two sides.
This notion can be elaborated under a factual or a temporal aspect. Factually, each determi- nation of a form excludes something--the world, on the one hand, and the observer (the artist, the beholder) who uses the distinction, on the other. Under the title "conceptual art," the individual artwork, although
Given the problem-
Self-Description
315
indispensable, was relieved of the burden of answering for itself, and the problem was displaced onto the recursive network of the art system. In this situation multimedia modes of presentation flourished. But the ques- tion of how the work is made, how it is represented, remains. Temporally, each form determination generates an indeterminacy transcending the form, which, if one wants to retain the form (rather than destroying it and starting from scratch), can no longer be filled at will. Art therefore always demonstrates the arbitrary generation of nonarbitrariness or the emer- gence of order from chance. In addition,jit displays the difficulties that oc- cur in the creation of connecting forms, and it shows how established forms are altered by "redescriptions" Jof the sort suggested by the Art & Language Group.
An external (in this case sociological) description of the art system can
establish this much--and, if necessary, revise it in the course of further de-
velopment of the discipline. But such a description says nothing about
how the art system handles self-generated uncertainties and difficulties.
The avant-garde has raised the issue and put it into form. It remains to be
seen whether and how the art system will deal with this challenge. With
growing freedom, the uncertainty of criteria will increase, and distin-
guishing between success and failure in art will become more difficult.
Some may doubt whether the traditional task of creating more redun-
dancy for a greater amount of variety is still binding for art. However, so
long as the autonomy of the art system prevails, there will always be a
medium that motivates the search for convincing forms. If anything is
possible, then the criteria for selecting what is admissible must be tight-
ened. In the long run, handing out commuters' passes instead of a selec-
tion can hardly satisfy. Only the overcoming of difficulties makes a work
2i0 significant: Hoc opus, hie labor est.

Reference Matter

Notes
Preface
i. Niklas Luhmann, Soziale Systeme: Grundrifleiner allgemeinen Theorie (Frank- furt, 1984); trans, as Social Systems, trans. John Bednarz, with Dirk Baecker (Stan- ford, Calif. , 1995). Concerning the social system, currently only a short text writ-
ten for Italian universities is available; however, a more comprehensive publication
is in preparation. See Niklas Luhmann and Raffaele De Giorgi, Teoria della soci- eta (Milan, 1992).
? 1
1. This distinction has since been relativized on the basis of neurophysiological research. See Gerhard Roth, Das Gehirn und seine Wirklichkeit: Kognitive Neuro- biohgie undihrephilosophischen Konsequenzen (Frankfurt, 1994).
2. As Derrida has pointed out repeatedly, this move has turned the philosoph- ical tradition against itself. Assuming the primacy of thought, it treats writing as something external, although the tradition itself could only exist as writing!
3. We speak of "double closure" in the sense that the brain, in separating lev- els of operation, puts itself in a position to coordinate the coordination of its pri- mary processes. See Heinz von Foerster, "On Constructing a Reality," in his Ob- serving Systems (Seaside, Calif. , 1981), pp. 288-309 (304ff. ).
4. This reverses the common Cartesian doctrine (hetero-reference is doubtful; self-reference is certain). Kenneth J. Gergen, Toward Transformation in Social Knowledge (New York, 1982), p. 66.
5. Here and in the following, we disregard the neurophysiological correlates of perception. At this level, perception must be understood as a kind of mea- surement that functions selectively in that it cannot measure everything when it
519
32. 0 Notes to Pages 6-p
measures something. See Howard H. Pattee, "Cell Psychology: An Evolutionary Approach to the Symbol-Matter Problem," Cognition and Brain Theory 5 (1982): 325-41; A. Moreno et al. , "Computational Darwinism as a Basis for Cognition," Revue Internationale de systimique 6 (1992): 205-21. See also Roth, Das Gehirn
und seine Wirklichkeit. Regarding this process, consciousness begins with a der- ealization, that is, by erasing all information about the location where the per- ception actually takes place.
6. On this topic, see Heinz von Foerster, "Das Gleichnis vom Blinden Fleck: Cber das Sehen im allgemeinen," in Gerhard Johann Lischka, ed. , Der entfesselte Blick (Bern, 1993), pp. 14-47.
7. On space and time as media, see Chapter 3, section III, below.
8. One can arrive at different results only if one fails to distinguish between brain activity and consciousness. For a typical example in the realm of neuro- physiology, see Gerhard Roth, "Erkenntnis und Realitat: Das reale Gehirn und seine Wirklichkeit," in Siegfried J. Schmidt, ed. , Der Diskurs des radikalen Kon- struktivismus (Frankfurt, 1987), pp. 229-55. Roth even ascribes "semantic" capa- bilities to the brain.
9. One reason for this may be that the neurophysiologist occupies the posi- tion of an external observer for whom the internal/external difference defining
his object of research is already given. Then the only question remains how the brain enables itself to perform representational or semantic functions. On this topic, see: Paul M. Churchland, A NeurocomputationalPerspective: The Nature of Mind and the Structure ofScience (Cambridge, Mass. , 1989), esp. p. 77; Gerhard Roth, "Kognition: Die Entstehung von Bedeutung im Gehirn," in Wolfgang Krohn and Giinther Kiippers, eds. , Die Entstehung von Ordnung, Organisation und Bedeutung (Frankfurt, 1992), pp. 104-33. Consider further the distinction between "reality," from the perspective of an external (second-order) observer, and actuality, from the perspective of the brain or consciousness, in Gerhard Roth and Helmut Schwegler, "Self-Organization, Emergent Properties and the UnityoftheWorld,"Philosophical (1990):45-64(56ff. ).
10. See George Spencer Brown, Laws ofForm (1969; rpt. New York, 1979), pp. 56S. , 69fT.
11. For good reasons, Benny Shanon has argued against this prevailing view. See Shanon, "Metaphors for Language and Communication," Revue internationale de systemique 3 (1989): 43-59. In his theory of language, Maturana rejects the metaphor of transmission as well--but only because he conceives of language in terms stricdy internal to the organism as a structural coupling of the nervous sys- tem with itself (which may be justified but is of no help for a theory of social com- munication). See Humberto R. Maturana, Erkennen: Organisation und Verkor-
perung von Wirklichkeit: Ausgewdhlte Arbeiten zur hiologischen Epistemologie
(Braunschweig, 1982), esp. pp. 54ff. , I54f. On transmission as one of many meta-
Notes to Pages 10-12
321
phors that have influenced our understanding of communication, see also Klaus Krippendorff, "Der verschwundene Bote: Metaphern und Modelle der Kommu- nikation," in Klaus Merten, Siegfried J. Schmidt, and Siegfried Weischenberg,
eds. , Die Wirklichkeit der Medien: Eine Einfuhrung in die Kommunikationswissen- <<? /<</? (Opladen, 1994), pp. 79-113.
12. See, e. g. , Paul de Man, Blindness and Insight: Essays in the Rhetoric ofCon- temporary Criticism, 2d ed. (Minneapolis, 1983), pp. 232f. --but in a somewhat different terminology, replacing reference by constitution.
13. See Roth, Das Gehirn und seine Wirklichkeit, pp. 25off.
14. For Husserl, as we know, this meant that conscious activity and phenom- enon were strictly the same thing (this is why he called his philosophy "phe- nomenology") and that intention was the form of the act that continually re- produced this unity.
15. From this insight follows an epistemological "constructivism" thatfindsits equivalents in the realms of biology and psychology--that is, in the world of Jean Piaget, Humberto Maturana, and Heinz von Foerster. See Niklas Luhmann, Erkenntnis als Konstruktion (Bern, 1988); Luhmann, "Das Erkenntnisprogramm des Konstruktivismus und die unbekannt bleibende Realitat," in Luhmann, So- ziologische Aufkldrung, vol. 5 (Opladen, 1990), pp. 31-58 (trans, as "The Cognitive Program of Constructivism and a Reality That Remains Unknown," in Wolfgang Krohn et al. , eds. , Self-Organization: Portrait ofa Scientific Revolution [Dordrecht, 1990], pp. 64-85); and Luhmann, Die Wissenschaft der Gesellschafi (Frankfurt, 1990); see further Helmut Wilke, "Systemtheoretische Strategien des Erkennens: Wirklichkeit als interessierte Konstruktion," in Klaus Gotz, ed. , Theoretische Zu-
mutungen: Vom Nutzen der systemischen Theoriefur die Managementpraxis (Hei- delberg, 1994), pp. 97-116.
16. Quite differently, Wil Martens, "Die Autopoiesis soziale Systeme," Kolner Zeitschrififur Soziologie und Sozialpsychologie 43 (1991): 625-40. See also the sub- sequent discussion in Kolner Zeitschrifi 44 (1992): 139-45.
17. See Heinz von Foerster, "Fur Niklas Luhmann: Wie rekursiv ist Kommu- nikation? " Teoria Sociologica 1/2 (1993): 61-85. His answer is that communication is recursion or, more accurately, that "Kommunikation ist das Eigenverhalten in einem rekursiv operierenden, zweifach geschlossenen System" (p. 83).
18. The significance of the "unfinished" in Leonardo da Vinci and Michelan-
gelo was already debated in the sixteenth century. On the intentional use of am- biguity, often to the point of infinite interpretive possibilities, see Umberto Eco, Opera aperta (1962), 6th ed. (Milan, 1988). See also the notion of "blanks" [Un- bestimmtheitsstellen] in Roman Ingarden, Das literarische Kunstwerk (1931), 4th ed. (Tubingen, 1972), pp. 26iff; see further William Empson, Seven Types of Ambiguity (1930; 2d ed. Edinburgh, 1947).
19. On the Parsonsian distinction between simple and double contingency,
322 Notes to Pages 13-16
see James Olds, The Growth and Structure ofMotives: Psychological Studies in the Theory ofAction (Glencoe, 111. , 1956).
20. For a similar argument, see Peter Fuchs, Moderne Kommunikation: Zur Theorie des operativen Displacements (Frankfurt, 1993), pp. i$ff.
21. The notion of "reading" may become questionable here, although it gen- erally includes reading poetry. At any rate, artistic perception blocks our habit- ual, hasty, carefree reading, or we are not reading the text as literature.
22. "See"Bliithenstaub,"no. 19:"DerSitzderSeeleistda,wosichInnenwelt
und Aufienwelt beriihren. Wo sie sich durchdringen, ist er in jedem Punkt der Durchdringung," quoted from Hans Joachim Mahl and Richard Samuel, eds. , Novalis: Werke, Tagebiicher und Briefs Friedrich von Hardenbergs, vol. 2 (Darm- stadt, 1978), p. 233.
23. When guided by thought, perception can distinguish between movements and changes. While driving to the gas station, I see someone climbing a ladder and changing the price tag. The man's movements are one thing, his changing of the price, in relation to before/after, is another. The man might fall off the lad- der, the prices cannot. But both can be seen! The same capacity for discrimina- tion must be present whenever we participate in communication and, once again, already at the level of perception.
24. A longer quotation is warranted here. In Jonathan Richardson, A Dis- course on the Dignity, Certainty, Pleasure and Advantage of the Science ofa Con- noisseur (1719), quoted from The Works (London, 1773; rpt. Hildesheim, 1969), pp. 241-346 (247), we read that works of art are suited "to communicate ideas;
and not only those which we may receive otherwise, but such as without this art could not possibly be communicated; whereby mankind is advanced higher in
the rational state, and made better; and that in a way easy, expeditious, and de- lightful. " See also p. 250: "Painting is another sort of writing, and is subservient
to the same ends as that of her young sister. " Richardson goes on to emphasize
the temporal advantage of painting over the much slower sequentiality of words.
25. Baumgarten, the founder of aesthetics as a special branch of philosophy, in- troduces the topic as follows: "Aesthetica (theoria liberalium artium, gnoseologia inferior, ars pulchre cogitandi, ars analogi rationis) est scientia cognitionis sensiti- vae. " Alexander Gotdieb Baumgarten, Aesthetica (Frankfurt/Oder, 1750), ? 1, p. 1. Baumgarten considered beauty the goal and perfection of sensuous knowledge (as
if we looked into the world to discover beauty, and only occasionally encountered deformities)--a figure burdened with tradition that propelled aesthetics toward its later development. See Aesthetica, ? 14, p. 6: "Aestheticesfinisest perfectio cog- nitionis sensitivae qua talis, ? 1. Haec autem est pulchritude" Baumgarten does consider other possible orientations of perception, but when sensuous cognition searches for its own perfection, beauty is the exclusive goal.
26. See also Moreno et al. , "Computational Darwinism. "
Notes to Pages 16-20
323
27. See also Niklas Luhmann, "Wie ist Bewufitsein an Kommunikation be- teiligt? " in Hans Ulrich Gumbrecht and K. Ludwig Pfeiffer, eds. , Materialitdt der Kommunikation (Frankfurt, 1988), pp. 884-905 (trans, as "How Can die Mind Participate in Communication? " in Hans Ulrich Gumbrecht and K. Ludwig Pfeiffer, eds. , William Whobrey, trans. , Materialities ofCommunication [Stanford, Calif. , 1994], pp. 371-87); and Luhmann, Die Wtssenschaft der Gesellschaft, pp. nff.
28. We are not investigating, in Kantian fashion, the conditions of possibility for language, nor are we conducting a Darwinian inquiry into the evolution of language.
29. In the realm of alphabetic writing. Ideographic writing in China and Japan has preserved the connection between art and writing in the form of a cherished artistic genre.
30. See Horst Wenzel, "Visibile parlare: Zur Representation der audiovisuel- len Wahrnehmung in Schrift und Bild," in Ludwig Jager and Bernd Switalla, eds. , Germanistik in der Mediengesellschaft (Munich, 1994), pp.