There is a tautology here, I know--to assemble effectively
requires
one to as- semble effectively.
The Public Work of Rhetoric_nodrm
The study of the rhetorical, therefore, is the study of particular kinds of associations that are actively created and re-created.
The rhetorical is and creates particular kinds of connections.
Furthermore, to be useful as a public rhetorician or engaged researcher is to become one who understands associations and, in understanding them, becomes a creator of associations.
To associate, therefore, becomes a method and strategy for a methodology of engagement.
It is true that the sociologist and the rhetorical scholar study dif- ferent kinds of associations--or just as often make visible similar associations but understand them differently.
But associations of what?
If the work of the rhetor is to help gather and care for these gatherings, then what, exactly, is to be gathered and cared for--and in what ways?
To illustrate this methodological argument, let me turn to two examples from recent work that I have been a part of. The first example comes from a project Stuart Blythe and I worked on in a community we call "Harbor. "11 Stu- art and I were part of a Technical Outreach Services for Communities (TOSC) team, funded by an Environmental Protection Agency (EPA) grant, to com- plete independent technical reviews of science and engineering and to con- duct community education workshops around those technical reviews. Our presence in Harbor was a function of a proposed U. S. Army Corps of Engi- neers plan to dredge a canal linking an industrial area with a large lake. The canal at Harbor is one of the oldest industrial corridors in the country. The canal was designed to service the petroleum-based and steel industries in the region. The canal must be dredged in order to enable heavier barge traffic to reach the industry along the canal. The Corps plans to scoop out millions
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of cubic yards of sediment and deposit them in what is called a confined dis- posal facility (CDF), or a raised landfill, which is located near two schools and residential areas in this densely populated area.
This is a situation in which there is significant community concern. The industrial uses of the harbor and canal have left the waters heavily polluted. Some of the toxins found in the sediment include arsenic, cadmium, chro- mium, dioxin, toluene, lead, mercury, oil, polychlorinated biphenyls (PCBs), and polyaromatic hydrocarbons (PAHs)--all bad stuff for plants, animals, and humans. Some stretches of the canal are so toxic that they cannot sustain life. Therefore, this navigational dredge is also necessarily an environmental cleanup project, but it is an environmental cleanup project that results in the deposit of toxic sediments in a landfill located in an urban area. Cleaning the canal therefore creates new risks as it mitigates existing risks. Some in Harbor are quite concerned about the dredging project; others are strongly opposed to it. Citizens have raised two concerns about the Corps' plans: whether the dredge will be characterized as an environmental or navigational project, a distinction governed by differing regulations and which type of dredge tech- nology will be used. The distinction between the two dredging characteriza- tions is meaningful. To call the dredge "environmental" means the ability to tap into new sources of revenue to fund the project and being governed by regulations that some in the community thought more stringent. Naming the project "environmental" carries significant symbolic value as well as certain material changes in the project.
Stuart and I focused on trying to understand how people in Harbor con- ducted their own science (their inventional activities) and communicated those understandings to others. Our goals were to use these understandings to help TOSC with its work, and, if possible, enhance the capacities of the community to do its work. To this point I have left a number of loaded terms scattered throughout my description, and it is precisely the danger of these loaded terms that occupied much of our work in Harbor. If we were to be of use to "the community"--indeed, if we were to conduct "community-based" research--what, exactly, does this mean, and who, precisely, constitutes "the community" with which we were engaged? Figure 1 is a figure from our field notes of April 2004, and in reproducing this figure here, I mean to signify a number of things: it is one of many such maps that we created (though a rela- tively stable one); it is an artifact of our research and not "true" in any other sense; and in publishing this map (now twice), we have given the public space of Harbor a type of rhetorical stability with respect to our work there that is both useful and also only one type of connection possible in that same geographi- cal, cultural, political, and social space at that time--or at any given time.
The community map of Harbor, then, is an answer to the question "who/ what is the community" in Harbor. In terms of the functional details, there are two significant issues represented by this map. The first is that the community
is a collection of organizations, institutions, and individuals. Some of these organizations are large and highly structured, like a government agency, while others are more loosely structured, such as a neighborhood association. The second issue is the connection between groups. Some groups have more for- mal associations by way of funding or people who are members of multiple organizations. Some groups are networked by their communication practices. If we return to Latour and to my methodological argument that to engage is to assemble, then the activity of assembling this map is a key engagement activity opening up a range of agencies. We were able to assemble this map by paying attention to activity; that is, the connections between organizations and the relative positioning of organizations are a function of those organi- zations doing things: meeting, writing, collaborating, coordinating, and so on. Of course, the activity that enables this map is the activity generated by the dredging project itself, so if we were following different work, then we would see different activity, alternative connections, and therefore new groupings at this same time and in this same space. In other words, a different map, a dif- ferent community.
A map like this yields patterns that are actionable. The community organ- ization with which we worked most closely is labeled "CEC" on this map. It was not the first organization that TOSC worked with, nor was it the only organization with which TOSC sought to work. But it emerged as the most important organization because it was often at the very center of citizen- driven activity in Harbor. For our work in Harbor to have an impact, there- fore, it was clear that we needed to learn from CEC and support its work as best we could. While the organization is small and relatively unstructured, its members are highly effective communicators: they write frequently and with impact; they have multiple, effective communication channels; and they use these to share what they learn and to hear from others what they are learn- ing. In methodological terms, to be useful in Harbor as an engaged partner, we had to assemble--from the first to the last moment of our time there--a "public," which in this case we understood as a "community. " There is no question that there was a spatial and political entity known as Harbor before we arrived on the scene. The organizations existed. The people were there. The ideas and issues, for the most part, were surely in evidence. But in arriving on the scene, we changed things, and so there existed in that time and space a new community dynamic, which we systematically tried to account for from our point of view. We assembled the community of Harbor with respect to this project as a way to account for possible agencies. For us, this work was called "research," but it is no different as an issue of methodology if the work is called "community organizing" and the agents called "activists" or "rhetori- cians. " In identifying CEC as important, therefore, we were also locating finer-grained patterns of activity that we thought mattered, and so we sought to support that activity (more on this in the next section). The map, then, is
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simply a research artifact, but it represents the more complex work of assem-
bling and caring for that assembly.
A community map of "Harbor"
Example two comes from work I have been doing to help build a community media center in Lansing, Michigan. The original story for me goes back to the Capital Area Community Information research project, an action research proj- ect funded by Michigan State University's University Outreach and Engage- ment. 12 This three-year effort focused on understanding how people used information technologies to do the work of community organizations, and on the Capital Area Community Voices Web site as a key resource for this knowl- edge work. One outcome of this project is a newly redesigned Capital Area Community Voices Web site. As a part of that project, we began to think about the larger community infrastructure supporting community computing, and through this conversation I ended up as part of a small, ad hoc group of peo- ple who have now incorporated and are making progress in terms of building this media center. Nearly three years ago, while sitting in an early meeting of this group, one of our graduate students turned to me and said that we really needed to read Aramis because she thought that we were engaged in making a sociotechnical system. 13 She was correct, and as I have always understood making a media center as a project of assembly, let me unpack the example of the media center in these terms. Let me pull two threads to follow: the making of the media center as the making of a thing; and the (re)making of a research center (WIDE) into a community media center (or: when activity is what is required to be real, how to act like a media center).
? The first of these threads is more abstract. There is no reason why Lansing must have a community media center. The Lansing area functions today with- out one, and most people in the Lansing area, it is fair to say, have no idea what a media center is and what it affords to those who may use it. To make a media center, therefore, requires argument, the establishment of an exigency in "the community. " In other words, while folks get along just fine now, cur- rent work could be facilitated by a media center, new work could be imag- ined, and that which is impossible now might be possible with a media center (and so: perhaps we are not getting along very well at all). 14 The most persist- ent activity that we have engaged in as part of making a media center is rhet- orical. It is also mundane: community groups, neighborhood organizations, issue groups, and others must always and persistently make arguments through activities like writing letters, holding meetings, and proposing ideas, and in making these arguments, gather participants in what Latour would call a "thing. "
Like many who work with "thing theory," Latour works through Heideg- ger to derive basic concepts of a thing. 15 A "Thing," in this view, is a certain type of assembly and could refer to a meeting as much as to an object. As an assembly, one of Latour's references is the old Icelandic assembly called a "Ding" (thing). 16 In Latour's resurrected Ding, people assemble not because they are like each other or agree but because they share matters of concern about which they do not agree. A "Thing" is the issue--the matter of concern-- that brings people together and also the assembly itself. In many ways, this notion of assembly alludes to traditional and stable ideas of public space, namely the forum, the legislature, the visible and well-bounded public. This trajectory in Latour's thinking is much less interesting to me as a matter of methodology. Much more important is the idea of matters of concern as exi- gencies for gathering and the role of an engaged public rhetoric in assembling that gathering.
To make a community media center, therefore, we had to assemble it, and that assembly is a rhetorical practice. We were required to make arguments for the need for a community media center rooted in two discourses: one about digital divides and the other about innovation and entrepreneurship. We were required to make arguments of possibility rooted in ideas about creativity, community capacity building, and educational innovation. We were required to make arguments about feasibility rooted in needs analysis, market studies, financial analyses, and inventories of various kinds. And we were required to make arguments of expediency based on a declining political economy in Michigan. To assemble these arguments required a great deal of invention on the part of groups of people working both collaboratively and in coordina- tion. That invention, of course, required inquiries of various kind--historical, empirical, philosophical--and knowledge work of this kind requires an infra- structure: people, time, machines, networks, and various forms of capital. As
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we began to have success with our arguments, our assembly began to grow as more individuals, organizations, and eventually government institutions joined, as best they could given their own interests and capacities, this thing we call the Capital Area Community Media Center.
The arguments that I describe here are invented and distributed in a highly diffuse manner, which is one of the messages of this essay. These ar- guments also continue to be invented and distributed (and so reassembled). To locate "public rhetoric" in a single speech or text produced by a single author--understood in either an orthodox or reformed fashion (that is, acknowledging other people)--is to make a mistake in understanding how the work of rhetoric gets done. I was present when some of these arguments were invented, most often in a series of meetings over time. Yet there are remarkably few documents associated with this project: a business plan, two one-pagers, and some proposals. Most of the arguments were invented and delivered orally. I delivered a few at a cocktail party (the mayor being one audience), in an associate provost's office, over dinner, and in many meetings in which the media center was not on the agenda. And I was just one of many who did so. One project that has been persuaded of the media center's value is the Information Technology Empowerment Center (iTec) in Lansing. 17 We hope that this becomes the center's home. It is possible to see in the vision and mission of iTec some of the same arguments made in support of the Media Center, in part because the projects have some people in common. They are different assemblies composed of some like elements.
The process of assembly that I have just described is abstract only in that we were assembling an idea, and as that idea took shape, necessarily the mate- rial, cultural, institutional, and human agencies that are part of any idea that becomes a thing. Accordingly, the second thread that I want to follow is more pragmatic and concrete and entails assembling elements of the media center's infrastructure. The methodology of engagement that I have been developing here is rooted in activity. That is, if there is no activity, there is no engage- ment, no thing (this is also a principle of actor network theory, a fact that is coincidental in this case). Therefore, if we wanted to assemble a community media center, then we needed to act like a community media center. To do this, we took a portion of the infrastructure of the writing program at Michi- gan State University and turned it into the community media center.
The WIDE Research Center is a basic research center that examines what it means to write (and learn to write) in digital environments. 18 I direct this center with Bill Hart-Davidson, and since its beginning, we have always understood WIDE as a community-based research center, by which we mean that WIDE is open and responsive to the needs of community partners and tries to solve problems with those partners. To generate the activity of a media center, we devoted resources to infrastructure (servers, networks, phones, offices, desks, chairs, mailboxes, and so on), human beings, and programming.
We conducted a number of workshops at various locations in the area on top- ics ranging from basic tool use to podcasting (we also utilized computers from the Writing Center). And we marketed this activity under the name of the Capital Area Community Media Center, not WIDE or Michigan State Univer- sity. Therefore, we have been able to make the argument that we have a com- munity media center that is effective, that is engaged, and that needs to grow. In other words, when I write of the requirement to assemble as part of any methodology of engagement, I also mean this quite literally. Rhetoric is al- ways material, and it is most powerful when it makes things that enable oth- ers to perform persuasively. The two examples used here actually demonstrate three methods of assembly: research to assemble a group in order to discern patterns of activity and their possible agencies; rhetorical assembly of ideas toward the making of a Thing; and the related and always material assembly that must be gathered into any thing. All of this assembly work is required in order to be useful to others. In the next section, I turn to more fine-grained examples of supporting the knowledge work of others and to my related claim that this is a proper goal for public rhetoric and community-based research.
Supporting the Knowledge Work of Others
In chapter 4 of Writing Community Change, I write about the inventional activities of a citizen environmental group at various levels of granularity. Below is a data display from that chapter that represents the finest level of analysis, that of the infrastructure supporting the writing of a woman named Barbara (a pseudonym). Barbara and her group routinely produce four-page documents for distribution to others in Harbor. In that fourth chapter, I call the reader's attention to a few features in the figure: the elements of infra- structure that support the work of writing a document, such as computers, computer networks, interfaces, databases, phones, chairs, desks, paper, pens, people; the elements of infrastructure that connect to larger, more distributed infrastructures, particularly data and other computer networks; and elements of more local infrastructures, such as the resources of a local public library or city government and, in this case, a local repository of documents related to the current environmental project. I argue that even at the level of a relatively simple four-page document, the activity required to write it is complex and that the writing done in Harbor to enact community change is impossible without the infrastructure to support it.
I believe in that analysis, but there is too much missing from it, namely the deeper rhetorical value of this situation. Here, therefore, I want to under- stand the work of this organization as the making of a thing and not precisely in terms of writing a document.
To do this, I need to zoom out from our view from the writing of a docu- ment to the situation in Harbor that I detailed earlier. Barbara is a key mem- ber of CEC. It is the work of individuals like Barbara, or more properly the
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? Distributed work and infrastructure supporting the writing of a document
various groupings that she is a part of and that enable her work, that are worth supporting. Before I get to this, however, let me take the time to revisit my own understanding of the activity represented in illustration above. As a writing researcher, I understand Barbara (and CEC's) activity in terms of writing, and so not surprisingly, the public rhetorical activities of CEC that consumed my attention were written practices and literacies. As a researcher, I attach significant value to the analytical power that comes from drilling deeply into composing practices, but as an analytical matter, I have always struggled to place these ways of understanding writing into a larger chain of agencies that might clearly be called "public rhetorical work. " In other words, as an analytical matter, it has long been difficult for me to trace with preci- sion a chain of activity that connects the writing of an issue summary to a given public action or impact. The ability to do so seems terribly important as a matter of research and in terms of our ability to be convincing when we say that writing and rhetoric matter to public life.
In all of the work that my colleagues and I have done to understand our work in Harbor, we have not focused on the primary rhetorical problem of this situation for community organizations, and therefore one of the key goals of a mundane document like an issue summary. The primary problem, and thus the focus of public work for citizen environmental groups in a situation like Har- bor's, is to make the dredging project a matter of concern. The primary rhetori- cal work involved is the assembling of the participants necessary to make a thing. This is work that Barbara and her colleagues are good at and have been doing in Harbor for some time. Let me unpack this situation a bit more fully.
It may seem obvious that dumping polluted sediments in a heavily urban- ized area is "concerning" if not a full-blown matter of concern. But let me describe this situation somewhat differently by assembling another set of actors in this public who seek closure (it is their job, their work, to seek clo- sure, and they do so for reasons that are reasonable and understandable). The scene I describe here is constructed from real situations I observed in Harbor. In this scene, we assemble a government board room--intended as a public meeting room--with a particular design that enables some participants to sit in certain places that command attention and other participants to sit in places where attention is not forthcoming. Some participants stand, and oth- ers occupy spaces outside the room. Participants include human actors such as scientists, engineers, government officials, concerned citizens, each dressed (as well as positioned) in ways consistent with their status or role. The scien- tists, who are the heroes of this assembly, bring with them their disciplines, professions, data, and tools. Most visible in this scene are a computer, a pro- jector, and a set of slides that show the economic costs of a canal not acces- sible to certain kinds of barges and an aerial photo of contaminated sediments (brown) flowing into the lake (blue). The story told here is that the canal needs to be dredged: jobs are at stake, money is being lost, and the situation is environmentally intolerable. The weight of authority insists on it, as does the cold rationality of science. A massive array of participants are here assem- bled to make the following argument: dredge this canal. And there is no rea- son not to, is there?
What does it take to make a thing here, to open up a matter of concern and resist the closure of fact, of a decision, of silence? That is, what must Bar- bara and others do to assemble a matter of concern? The irony is that they must break their backs to make something as delicate as a thing. The illustra- tion on p. 202 is, for me, a tiny fragment of the work of that assembly, and the issue summaries a key participant. It is the mediating activity of the issue summaries that Stuart and I were able to see. We were able to see how these texts made others act. They were referenced by other community groups, were used in meetings, and were one of the trusted sources for "science" in this community. Aside from this particular genre of writing, we were also able to see the related elements of infrastructure assembled to facilitate the work of Barbara and her organization, and, just as important, we were able to see how they assembled participants--how they invented--in order to maintain the dredging project as a matter of concern. 19 "The dredging methodology is safe! " claims the U. S. Army Corps of Engineers in deploying its massive assem- bly, and so let us now move on to our implementation plan. "It is not safe! " claims the citizens' group, deploying a ragtag assembly of people, machines, voices, bodies, and simple little texts. So far, the dredging has been delayed. And so the dredging project is not closed down, fixed, and decided. Closure has been refused as Barbara and her group reveal to the world as best they can
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the particular assemblages of environmental toxicology, civic engineering, politics, and other such things. The public work of rhetoric is therefore visi- ble. Rhetoric makes things.
All of that is well and good and makes for a nice story. It might also be ana- lytically productive and serve as a useful metaphor for connecting some elu- sive dots for me from the writing of mundane documents to the making of public arguments. 20 In terms of the methodology of engagement that I am starting to build with this essay, however, a key problem is how best to sup- port Barbara's work. If part one of this emerging methodology is the impera- tive to assemble, part two is the imperative to support the assembling of others. In many ways, the second part is something we do very well as a field. We research and teach performances like writing, speaking, making new media, and other such material rhetorical objects. When we teach or other- wise build capacity with others to act effectively in these ways, then we are certainly supporting the rhetorical activity of others. I want to underline, in other words, our own work as teachers in particular. We are good at it, and the work that we do matters and should matter as an issue of methodology for community engagement. But there are ways that we are not effective as well. We tend to orient more toward individuals than groups, and so as a field we would focus on Barbara's skills and performances and not necessarily on Barbara as a member of a group and that group as the writer or rhetor. As a field we tend to orient more toward the great speech, text, or the known and bounded public sphere--the rhetorical situation, the known forums of pub- lic media, the visible public conversations among our visible public intellec- tuals (including ourselves). We tend to miss, therefore, the mundane, the technical, the routine, the Barbaras, and the CECs of the world. We miss the issue summaries, the research required to understand what a PCB is and how many parts per million is dangerous (and how to even imagine that metaphor in a useful way), and the endless meetings that must be attended and attended to in these less visible public moments. Transformative rhetorical work takes place in these scenes as well.
Why, then, do some assemblies come together, persist over time, and have value? Why do others not? I do not really know, in part because I do not believe it is common to see and understand rhetorical work in the way that I have argued for it here. What rhetorical research does not do very well is detect rhetorical activity as coordinated and distributed, as human and non- human, as performative in the ways that I have suggested it is performative, as a chain of agencies that is not bounded in the ways we have historically bounded rhetorical agencies. Likewise, we do not measure rhetorical outcomes much at all (including an interrogation of indicators that would help us dis- tinguish--or not--between the rhetorical and the arhetorical). Aside from not detecting very well in a way that might provide better evidence, the rea- sons for the success and failure of assemblies--at least as I have been able to
determine from my own work--are due to the ability of groups to form and effectively assemble the infrastructure necessary to do the work of rhetoric.
There is a tautology here, I know--to assemble effectively requires one to as- semble effectively. But the requirements for successful assembly are why I root my work in technical and professional writing and have used the notion of "knowledge work" when describing what I see in communities. Rhetoric is work, a type of discursive work that is difficult to do and which is taught, often, in conjunction with what we understand as "professional work"--managing projects, coordinating activity, learning and using information technologies, working well with others, communicating effectively. These are the skills of assembly.
I am not aware of much work that is focused in quite this way on support- ing the work of others and calling it rhetoric. Grace Bernhardt's recent work describes what it takes to build an infrastructure to support the proposal writ- ing and content management of a small nonprofit focused on advocacy for women. 21 In order for members of the organization to advocate effectively and provide the services they promise, they need to write effectively, or more properly, assemble effectively that which they need to be persuasive. To fail at the tasks that Bernhardt was able to see is to fail, eventually, as an organiza- tion. To the extent that Bernhardt's work supported the work of this organi- zation, she was engaged in a type of research and public rhetorical work that I want to value and make visible as methodology. To return to Latour, a me- thodology of engagement asks the researcher/activist/rhetor to attend to and follow the performances of group formation (the ongoing construction of boundaries, of a we); to allow actors to make sense of their social (rhetorical) world; to pay attention to the range of agencies (not precisely to who or what is the agent); to trace, with precision, "the string of actions where each par- ticipant is treated as a full-blown mediator [actor]," actions that can be used to describe rhetorical work; and to interrogate the agencies at play in order to distinguish between matters of fact and matters of concern. 22 The results of such attention are useful to others because they render visible and actionable the scene of rhetoric. More important, the work described by this methodol- ogy is necessary to do public rhetoric.
Notes
1. My reference to material objects is intended to reinforce the fact that most rhetor- ical work results in a material object of some kind, and while I do not have the time to explore a rhetoric of objects here, the role of objects in rhetorical work is important. More important and directly relevant is work on material rhetoric--specifically indige- nous material rhetoric--that has been influential for me. See Driskill, "Yelesalehe Hiwayona"; Haas, "Rhetoric of Alliance. " Sometimes rhetoric produces baskets, wam- pum, and other such objects. Rhetoric theory must account for them.
2. Grabill, Writing Community.
3. Simmons and Grabill, "Toward a Civic Rhetoric. "
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206 Jeffrey T. Grabill
4. See Asen, "Imagining"; Asen and Brouwer, Counterpublics; Banning, "Truth Floats"; Dahlgren, "Internet"; Edbauer, "Unframing Models"; Goodnight, "Personal. "
5. Latour, "Why Has Critique Run Out of Steam? ," 246. 6. Latour, Reassembling.
7. Ibid. , 5.
8. Ibid.
9. Ibid. , 7.
10. Grabill, Writing Community. For the original, see Latour, Aramis.
11. Blythe, Grabill, and Riley, "Supporting Invention"; Grabill, Writing Community. 12. Grabill, Writing Community.
13. Latour, Aramis.
14. The politics around community media in Lansing are long and complicated.
Some community media people associated with schools and government have been trying to argue for a media center for twenty years. Our most recent effort is part of that history. Of late, the media center has been part of a larger conversation about how to transition to a postindustrial economy and about the public value of community media infrastructure. This conversation takes place in a context of declining public revenues for public projects, and so the media center must compete with other good ideas. There are also differing visions of what a community media center might become and how it might best serve the public interest.
15. Latour, Reassembling; Latour, "From Realpolitik"; Heidegger, What Is a Thing?
16. Latour, "From Realpolitik. "
17. Information Technology Empowerment Center, http://www. iteclansing. org/ (ac-
cessed (March 22, 2009).
18. I use the term "basic" research center to identify WIDE as an organization that
seeks to identify and solve fundamental research problems associated with writing in digital environments. We identify explicitly with the notion of "basic" research and with research centers in the sciences, which is useful to us inside our university and with outside funders. We also use this language to distinguish WIDE from similar cen- ters in rhetoric and composition that have a teaching, service, or combined mission more than a research mission.
19. In this regard, the meeting itself should not remain invisible as both technology and rhetorical performance. In some ways, this is obvious. What else do meetings do other than "assemble"? While potentially true, this is not necessarily true. But more to the point, there are genres of meetings, and when done well, they serve an ongoing function as ways of assembling, as spaces and practices for invention, and serve other communicative functions--reporting, for instance. The meeting as material rhetorical performance is completely invisible in work on public rhetoric, and this is an indicator of a problem in how we understand what it means to do the actual work of rhetoric.
20. Connecting the dots remains a serious concern of mine. Reviewers of this essay asked me about impacts and audience response to some of the documents, like the issue summaries, that we saw produced in Harbor. As I have mentioned here, we did find other groups and individuals who referenced the issue summaries produced by CEC, but in this particular project, we did a poor job of connecting the dots in this way (in part because it was not our focus). Most writing researchers concern themselves with production, not reception. To pay attention to reception and outcomes requires atten- tion over time, and it also requires serious thought about indicators--and indicators are difficult to work with. Indicators--what we can actually see and how we understand them to mean--entail questions of politics and power, questions like what should we
look for and at when trying to research rhetoric? What are we actually seeing when we notice what we think is rhetorical activity? Whose interests are served by measuring (or not) rhetorical activity? For some types of rhetorical analysis, this is a relatively easy problem. Judgments are made all the time based on an interpretation of an artifact like a text or a speech. With such an interpretation, we can determine what techniques and strategies are used, the likely audiences, and, based on this, it is not uncommon to make a judgment on effectiveness. Of course, these are, at best, indirect measures of rhetori- cal agency. They are also limited in terms of the number of agencies accounted for. I am not opposed to the use of indirect indicators--they are often all that we have--but I am suggesting that we have poor indicators to account for the rhetorical work that people do in their lives, and that we have paid scant attention to the impacts of that work. Tra- ditional textual/rhetorical analysis does not help us much with this problem, as we need a different set of indicators and methods to render them visible to us. I am inter- ested in more robust indirect indicators, and this is a project that currently occupies my time.
21. Bernhardt, Moving Beyond. 22. Latour, Reassembling, 129.
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Banning, Marla. "Truth Floats: Reflexivity in the Shifting Public and Epistemological Terrain. " Rhetoric Society Quarterly 35, no. 3 (2005): 75-99.
Bernhardt, Grace. "Moving Beyond Single Sourcing to Single Organizations: Under- standing Content Management in Small Nonprofits. " Master's thesis, Michigan State University, 2007.
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Driskill, Qwo-Li. "Yelesalehe Hiwayona Dikanohogida Naiwodusv/God Taught Me This Song, It Is Beautiful: Cherokee Performance Rhetorics as Decolonization, Healing, and Continuance. " Ph. D. diss. , Michigan State University, 2008.
Edbauer, Jenny. "Unframing Models of Public Distribution: From Rhetorical Situation to Rhetorical Ecologies. " Rhetoric Society Quarterly 35 (2005): 5-24.
Goodnight, Thomas G. "The Personal, Technical, and Public Spheres of Argument. " In Contemporary Rhetorical Theory: A Reader, edited by John L. Lucaites, Celeste M. Con- dit, and Sally Caudill, 251-64. New York: Guilford Press, 1999.
Grabill, Jeffrey T. Community Literacy Programs and the Politics of Change. Albany: SUNY Press, 2001.
------. Writing Community Change: Designing Technologies for Citizen Action. Cresskill, N. J. : Hampton Press, New Directions in Computers and Composition, 2007.
Haas, Angela. "A Rhetoric of Alliance: What American Indians Can Tell Us About Digi- tal and Visual Rhetoric. " Ph. D. diss. , Michigan State University, 2008.
Heidegger, Martin. What Is a Thing? Translated by W. B. Barton Jr. and Vera Deutsch. Chicago: H. Regnery, 1968.
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Latour, Bruno. Aramis, or the Love of Technology. Translated by Catherine Porter. Cam- bridge, Mass. : Harvard University Press, 1996.
------. "From Realpolitik to Dingpolitik: Or How to Make Things Public. " In Making Things Public: Atmospheres of Democracy, edited by Bruno Latour and Peter Weibel, 14-41. Cambridge, Mass. : MIT Press, 2005.
------. Reassembling the Social: An Introduction to Actor-Network-Theory. Oxford: Oxford University Press, 2005.
------. "Why Has Critique Run Out of Steam? " Critical Inquiry 30 (2004): 238-39. Simmons, W. Michele, and Jeffrey T. Grabill. "Toward a Civic Rhetoric for Technologi- cally and Scientifically Complex Places: Invention, Performance, and Participation. "
College Composition and Communication 58 (2007): 419-48.
[ part3 ]
Remaking Rhetoric in Universities and Publics
? Finding a Place for School in Rhetoric's Public Turn
David Fleming
George Kennedy may have coined the term "secondary rhetoric," but the belief that the extended language produced by children and young adults in school--prototypically written, narrative, and personal--is inferior to and sep- arate from the "primary rhetoric" of the public world outside--paradigmati- cally oral, persuasive, and civic--is widely held and of long standing, and it is nowhere more firmly entrenched than among professors of rhetoric and composition, most of whom make their living, of course, from the language of school.
Kennedy's main reason for distinguishing primary and secondary rhetoric was to trace the historical drift from the former to the latter, a process he termed letteraturizzazione and which he always figured as a loss. 1 From this point of view, the story of rhetoric is the story of how the virile practice of Greek public discourse in the direct democracies of the classical era became the literary simulations of public discourse in the classrooms of the Hellenistic period and beyond. At almost every juncture, the villain in this story is school.
Marjorie Curry Woods, for one, has questioned Kennedy's influential deni- gration of school and claimed that our willingness to accept so readily his account of the relationship between the "real world" and the classroom is evi- dence of our "academic self-hatred," our tendency to belittle those parts of our work that take place in school and involve children and young adults. 2 The problem with Kennedy's position, writes Woods, is that it employs a "post- romantic 'unteachability' topos, which assumes that what is most important about education is what least resembles the classroom. "3 But it can also be faulted for perpetuating traditional rhetoric's sexism and ageism, since, as Woods shows, stories of disciplinary decline in our field privilege the civic rhet- oric of men and demean the school-bound rhetorics of women and children. 4
I follow Woods here in asking us to resist such easy denigrations of school. And, like her, I argue that, in some respects, it should be the classroom that is
212 David Fleming
primary, prior, and superior in our understanding, and the "real world" that is secondary, subsequent, and inferior. But I also acknowledge that there are good reasons for our usual ordering of affairs. Let me begin, then, by exam- ining two of the more devastating critiques of traditional schooling.
The Problems with School
The most prevalent critique of school from the point of view of rhetoric's public turn is that it is inauthentic, a place set apart from society and given over to mind-numbing busy work, useless trivia, impractical abstractions, and empty formalisms. In school, students learn not to be better thinkers, citizens, workers, or human beings, but only to be better students. They learn, that is, to "do" school. According to this interpretation, the most important charac- teristics of school are a function of the institution itself--namely, its appetite for order--rather than the needs of society or the dreams of individuals. Large numbers of age-segregated children and young adults sit in ordered desks inside boxlike classrooms reading bland textbooks, writing insipid essays, and doing endless problems under the direction of solitary authority figures--not because any of this prepares them for meaningful, fulfilling, engaged future lives but because that is the cheapest and most efficient way in a (post)indus- trial society to process the young masses through their immaturity.
In the context of contemporary composition studies, unease about the inauthenticity of school can be seen in our field's continuing embarrassment about "current-traditional rhetoric," the small-minded writing pedagogy that most of the public still associates with what we do. The classic account of such pedagogy remains Janet Emig's 1971 study of twelfth-grade writers in Chicago- area public schools, which portrays school writing in this country as a thor- oughly stultifying, even "neurotic," activity. 5 In the book, no one discerns more acutely the shortcomings of current-traditional rhetoric than the students themselves, one of whom says of her teachers, "They seem to have this thing about spelling. "6
The problem with school writing from Emig's point of view was not the students--it was their teachers, who were "interested chiefly in a product [they] can criticize rather than in a process [they] can help initiate through imagi- nation and sustain through empathy and support. "7 Emig complained, in fact, of widespread "teacher illiteracy" in U. S. high schools and described edu- cators who did not themselves write and who thus "underconceptualize and oversimplify" the process of composing so that "planning degenerates into out- lining, reformulating becomes the correction of minor infelicities. "8 Through such devices as the five-paragraph theme--"so indigenously American," Emig writes, "that it might be called the Fifty-Star Theme"--teachers set rigid parameters for writing that "students find difficult to make more supple. "9 The result? "Outward conformity but inward cynicism and hostility.
To illustrate this methodological argument, let me turn to two examples from recent work that I have been a part of. The first example comes from a project Stuart Blythe and I worked on in a community we call "Harbor. "11 Stu- art and I were part of a Technical Outreach Services for Communities (TOSC) team, funded by an Environmental Protection Agency (EPA) grant, to com- plete independent technical reviews of science and engineering and to con- duct community education workshops around those technical reviews. Our presence in Harbor was a function of a proposed U. S. Army Corps of Engi- neers plan to dredge a canal linking an industrial area with a large lake. The canal at Harbor is one of the oldest industrial corridors in the country. The canal was designed to service the petroleum-based and steel industries in the region. The canal must be dredged in order to enable heavier barge traffic to reach the industry along the canal. The Corps plans to scoop out millions
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of cubic yards of sediment and deposit them in what is called a confined dis- posal facility (CDF), or a raised landfill, which is located near two schools and residential areas in this densely populated area.
This is a situation in which there is significant community concern. The industrial uses of the harbor and canal have left the waters heavily polluted. Some of the toxins found in the sediment include arsenic, cadmium, chro- mium, dioxin, toluene, lead, mercury, oil, polychlorinated biphenyls (PCBs), and polyaromatic hydrocarbons (PAHs)--all bad stuff for plants, animals, and humans. Some stretches of the canal are so toxic that they cannot sustain life. Therefore, this navigational dredge is also necessarily an environmental cleanup project, but it is an environmental cleanup project that results in the deposit of toxic sediments in a landfill located in an urban area. Cleaning the canal therefore creates new risks as it mitigates existing risks. Some in Harbor are quite concerned about the dredging project; others are strongly opposed to it. Citizens have raised two concerns about the Corps' plans: whether the dredge will be characterized as an environmental or navigational project, a distinction governed by differing regulations and which type of dredge tech- nology will be used. The distinction between the two dredging characteriza- tions is meaningful. To call the dredge "environmental" means the ability to tap into new sources of revenue to fund the project and being governed by regulations that some in the community thought more stringent. Naming the project "environmental" carries significant symbolic value as well as certain material changes in the project.
Stuart and I focused on trying to understand how people in Harbor con- ducted their own science (their inventional activities) and communicated those understandings to others. Our goals were to use these understandings to help TOSC with its work, and, if possible, enhance the capacities of the community to do its work. To this point I have left a number of loaded terms scattered throughout my description, and it is precisely the danger of these loaded terms that occupied much of our work in Harbor. If we were to be of use to "the community"--indeed, if we were to conduct "community-based" research--what, exactly, does this mean, and who, precisely, constitutes "the community" with which we were engaged? Figure 1 is a figure from our field notes of April 2004, and in reproducing this figure here, I mean to signify a number of things: it is one of many such maps that we created (though a rela- tively stable one); it is an artifact of our research and not "true" in any other sense; and in publishing this map (now twice), we have given the public space of Harbor a type of rhetorical stability with respect to our work there that is both useful and also only one type of connection possible in that same geographi- cal, cultural, political, and social space at that time--or at any given time.
The community map of Harbor, then, is an answer to the question "who/ what is the community" in Harbor. In terms of the functional details, there are two significant issues represented by this map. The first is that the community
is a collection of organizations, institutions, and individuals. Some of these organizations are large and highly structured, like a government agency, while others are more loosely structured, such as a neighborhood association. The second issue is the connection between groups. Some groups have more for- mal associations by way of funding or people who are members of multiple organizations. Some groups are networked by their communication practices. If we return to Latour and to my methodological argument that to engage is to assemble, then the activity of assembling this map is a key engagement activity opening up a range of agencies. We were able to assemble this map by paying attention to activity; that is, the connections between organizations and the relative positioning of organizations are a function of those organi- zations doing things: meeting, writing, collaborating, coordinating, and so on. Of course, the activity that enables this map is the activity generated by the dredging project itself, so if we were following different work, then we would see different activity, alternative connections, and therefore new groupings at this same time and in this same space. In other words, a different map, a dif- ferent community.
A map like this yields patterns that are actionable. The community organ- ization with which we worked most closely is labeled "CEC" on this map. It was not the first organization that TOSC worked with, nor was it the only organization with which TOSC sought to work. But it emerged as the most important organization because it was often at the very center of citizen- driven activity in Harbor. For our work in Harbor to have an impact, there- fore, it was clear that we needed to learn from CEC and support its work as best we could. While the organization is small and relatively unstructured, its members are highly effective communicators: they write frequently and with impact; they have multiple, effective communication channels; and they use these to share what they learn and to hear from others what they are learn- ing. In methodological terms, to be useful in Harbor as an engaged partner, we had to assemble--from the first to the last moment of our time there--a "public," which in this case we understood as a "community. " There is no question that there was a spatial and political entity known as Harbor before we arrived on the scene. The organizations existed. The people were there. The ideas and issues, for the most part, were surely in evidence. But in arriving on the scene, we changed things, and so there existed in that time and space a new community dynamic, which we systematically tried to account for from our point of view. We assembled the community of Harbor with respect to this project as a way to account for possible agencies. For us, this work was called "research," but it is no different as an issue of methodology if the work is called "community organizing" and the agents called "activists" or "rhetori- cians. " In identifying CEC as important, therefore, we were also locating finer-grained patterns of activity that we thought mattered, and so we sought to support that activity (more on this in the next section). The map, then, is
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simply a research artifact, but it represents the more complex work of assem-
bling and caring for that assembly.
A community map of "Harbor"
Example two comes from work I have been doing to help build a community media center in Lansing, Michigan. The original story for me goes back to the Capital Area Community Information research project, an action research proj- ect funded by Michigan State University's University Outreach and Engage- ment. 12 This three-year effort focused on understanding how people used information technologies to do the work of community organizations, and on the Capital Area Community Voices Web site as a key resource for this knowl- edge work. One outcome of this project is a newly redesigned Capital Area Community Voices Web site. As a part of that project, we began to think about the larger community infrastructure supporting community computing, and through this conversation I ended up as part of a small, ad hoc group of peo- ple who have now incorporated and are making progress in terms of building this media center. Nearly three years ago, while sitting in an early meeting of this group, one of our graduate students turned to me and said that we really needed to read Aramis because she thought that we were engaged in making a sociotechnical system. 13 She was correct, and as I have always understood making a media center as a project of assembly, let me unpack the example of the media center in these terms. Let me pull two threads to follow: the making of the media center as the making of a thing; and the (re)making of a research center (WIDE) into a community media center (or: when activity is what is required to be real, how to act like a media center).
? The first of these threads is more abstract. There is no reason why Lansing must have a community media center. The Lansing area functions today with- out one, and most people in the Lansing area, it is fair to say, have no idea what a media center is and what it affords to those who may use it. To make a media center, therefore, requires argument, the establishment of an exigency in "the community. " In other words, while folks get along just fine now, cur- rent work could be facilitated by a media center, new work could be imag- ined, and that which is impossible now might be possible with a media center (and so: perhaps we are not getting along very well at all). 14 The most persist- ent activity that we have engaged in as part of making a media center is rhet- orical. It is also mundane: community groups, neighborhood organizations, issue groups, and others must always and persistently make arguments through activities like writing letters, holding meetings, and proposing ideas, and in making these arguments, gather participants in what Latour would call a "thing. "
Like many who work with "thing theory," Latour works through Heideg- ger to derive basic concepts of a thing. 15 A "Thing," in this view, is a certain type of assembly and could refer to a meeting as much as to an object. As an assembly, one of Latour's references is the old Icelandic assembly called a "Ding" (thing). 16 In Latour's resurrected Ding, people assemble not because they are like each other or agree but because they share matters of concern about which they do not agree. A "Thing" is the issue--the matter of concern-- that brings people together and also the assembly itself. In many ways, this notion of assembly alludes to traditional and stable ideas of public space, namely the forum, the legislature, the visible and well-bounded public. This trajectory in Latour's thinking is much less interesting to me as a matter of methodology. Much more important is the idea of matters of concern as exi- gencies for gathering and the role of an engaged public rhetoric in assembling that gathering.
To make a community media center, therefore, we had to assemble it, and that assembly is a rhetorical practice. We were required to make arguments for the need for a community media center rooted in two discourses: one about digital divides and the other about innovation and entrepreneurship. We were required to make arguments of possibility rooted in ideas about creativity, community capacity building, and educational innovation. We were required to make arguments about feasibility rooted in needs analysis, market studies, financial analyses, and inventories of various kinds. And we were required to make arguments of expediency based on a declining political economy in Michigan. To assemble these arguments required a great deal of invention on the part of groups of people working both collaboratively and in coordina- tion. That invention, of course, required inquiries of various kind--historical, empirical, philosophical--and knowledge work of this kind requires an infra- structure: people, time, machines, networks, and various forms of capital. As
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we began to have success with our arguments, our assembly began to grow as more individuals, organizations, and eventually government institutions joined, as best they could given their own interests and capacities, this thing we call the Capital Area Community Media Center.
The arguments that I describe here are invented and distributed in a highly diffuse manner, which is one of the messages of this essay. These ar- guments also continue to be invented and distributed (and so reassembled). To locate "public rhetoric" in a single speech or text produced by a single author--understood in either an orthodox or reformed fashion (that is, acknowledging other people)--is to make a mistake in understanding how the work of rhetoric gets done. I was present when some of these arguments were invented, most often in a series of meetings over time. Yet there are remarkably few documents associated with this project: a business plan, two one-pagers, and some proposals. Most of the arguments were invented and delivered orally. I delivered a few at a cocktail party (the mayor being one audience), in an associate provost's office, over dinner, and in many meetings in which the media center was not on the agenda. And I was just one of many who did so. One project that has been persuaded of the media center's value is the Information Technology Empowerment Center (iTec) in Lansing. 17 We hope that this becomes the center's home. It is possible to see in the vision and mission of iTec some of the same arguments made in support of the Media Center, in part because the projects have some people in common. They are different assemblies composed of some like elements.
The process of assembly that I have just described is abstract only in that we were assembling an idea, and as that idea took shape, necessarily the mate- rial, cultural, institutional, and human agencies that are part of any idea that becomes a thing. Accordingly, the second thread that I want to follow is more pragmatic and concrete and entails assembling elements of the media center's infrastructure. The methodology of engagement that I have been developing here is rooted in activity. That is, if there is no activity, there is no engage- ment, no thing (this is also a principle of actor network theory, a fact that is coincidental in this case). Therefore, if we wanted to assemble a community media center, then we needed to act like a community media center. To do this, we took a portion of the infrastructure of the writing program at Michi- gan State University and turned it into the community media center.
The WIDE Research Center is a basic research center that examines what it means to write (and learn to write) in digital environments. 18 I direct this center with Bill Hart-Davidson, and since its beginning, we have always understood WIDE as a community-based research center, by which we mean that WIDE is open and responsive to the needs of community partners and tries to solve problems with those partners. To generate the activity of a media center, we devoted resources to infrastructure (servers, networks, phones, offices, desks, chairs, mailboxes, and so on), human beings, and programming.
We conducted a number of workshops at various locations in the area on top- ics ranging from basic tool use to podcasting (we also utilized computers from the Writing Center). And we marketed this activity under the name of the Capital Area Community Media Center, not WIDE or Michigan State Univer- sity. Therefore, we have been able to make the argument that we have a com- munity media center that is effective, that is engaged, and that needs to grow. In other words, when I write of the requirement to assemble as part of any methodology of engagement, I also mean this quite literally. Rhetoric is al- ways material, and it is most powerful when it makes things that enable oth- ers to perform persuasively. The two examples used here actually demonstrate three methods of assembly: research to assemble a group in order to discern patterns of activity and their possible agencies; rhetorical assembly of ideas toward the making of a Thing; and the related and always material assembly that must be gathered into any thing. All of this assembly work is required in order to be useful to others. In the next section, I turn to more fine-grained examples of supporting the knowledge work of others and to my related claim that this is a proper goal for public rhetoric and community-based research.
Supporting the Knowledge Work of Others
In chapter 4 of Writing Community Change, I write about the inventional activities of a citizen environmental group at various levels of granularity. Below is a data display from that chapter that represents the finest level of analysis, that of the infrastructure supporting the writing of a woman named Barbara (a pseudonym). Barbara and her group routinely produce four-page documents for distribution to others in Harbor. In that fourth chapter, I call the reader's attention to a few features in the figure: the elements of infra- structure that support the work of writing a document, such as computers, computer networks, interfaces, databases, phones, chairs, desks, paper, pens, people; the elements of infrastructure that connect to larger, more distributed infrastructures, particularly data and other computer networks; and elements of more local infrastructures, such as the resources of a local public library or city government and, in this case, a local repository of documents related to the current environmental project. I argue that even at the level of a relatively simple four-page document, the activity required to write it is complex and that the writing done in Harbor to enact community change is impossible without the infrastructure to support it.
I believe in that analysis, but there is too much missing from it, namely the deeper rhetorical value of this situation. Here, therefore, I want to under- stand the work of this organization as the making of a thing and not precisely in terms of writing a document.
To do this, I need to zoom out from our view from the writing of a docu- ment to the situation in Harbor that I detailed earlier. Barbara is a key mem- ber of CEC. It is the work of individuals like Barbara, or more properly the
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? Distributed work and infrastructure supporting the writing of a document
various groupings that she is a part of and that enable her work, that are worth supporting. Before I get to this, however, let me take the time to revisit my own understanding of the activity represented in illustration above. As a writing researcher, I understand Barbara (and CEC's) activity in terms of writing, and so not surprisingly, the public rhetorical activities of CEC that consumed my attention were written practices and literacies. As a researcher, I attach significant value to the analytical power that comes from drilling deeply into composing practices, but as an analytical matter, I have always struggled to place these ways of understanding writing into a larger chain of agencies that might clearly be called "public rhetorical work. " In other words, as an analytical matter, it has long been difficult for me to trace with preci- sion a chain of activity that connects the writing of an issue summary to a given public action or impact. The ability to do so seems terribly important as a matter of research and in terms of our ability to be convincing when we say that writing and rhetoric matter to public life.
In all of the work that my colleagues and I have done to understand our work in Harbor, we have not focused on the primary rhetorical problem of this situation for community organizations, and therefore one of the key goals of a mundane document like an issue summary. The primary problem, and thus the focus of public work for citizen environmental groups in a situation like Har- bor's, is to make the dredging project a matter of concern. The primary rhetori- cal work involved is the assembling of the participants necessary to make a thing. This is work that Barbara and her colleagues are good at and have been doing in Harbor for some time. Let me unpack this situation a bit more fully.
It may seem obvious that dumping polluted sediments in a heavily urban- ized area is "concerning" if not a full-blown matter of concern. But let me describe this situation somewhat differently by assembling another set of actors in this public who seek closure (it is their job, their work, to seek clo- sure, and they do so for reasons that are reasonable and understandable). The scene I describe here is constructed from real situations I observed in Harbor. In this scene, we assemble a government board room--intended as a public meeting room--with a particular design that enables some participants to sit in certain places that command attention and other participants to sit in places where attention is not forthcoming. Some participants stand, and oth- ers occupy spaces outside the room. Participants include human actors such as scientists, engineers, government officials, concerned citizens, each dressed (as well as positioned) in ways consistent with their status or role. The scien- tists, who are the heroes of this assembly, bring with them their disciplines, professions, data, and tools. Most visible in this scene are a computer, a pro- jector, and a set of slides that show the economic costs of a canal not acces- sible to certain kinds of barges and an aerial photo of contaminated sediments (brown) flowing into the lake (blue). The story told here is that the canal needs to be dredged: jobs are at stake, money is being lost, and the situation is environmentally intolerable. The weight of authority insists on it, as does the cold rationality of science. A massive array of participants are here assem- bled to make the following argument: dredge this canal. And there is no rea- son not to, is there?
What does it take to make a thing here, to open up a matter of concern and resist the closure of fact, of a decision, of silence? That is, what must Bar- bara and others do to assemble a matter of concern? The irony is that they must break their backs to make something as delicate as a thing. The illustra- tion on p. 202 is, for me, a tiny fragment of the work of that assembly, and the issue summaries a key participant. It is the mediating activity of the issue summaries that Stuart and I were able to see. We were able to see how these texts made others act. They were referenced by other community groups, were used in meetings, and were one of the trusted sources for "science" in this community. Aside from this particular genre of writing, we were also able to see the related elements of infrastructure assembled to facilitate the work of Barbara and her organization, and, just as important, we were able to see how they assembled participants--how they invented--in order to maintain the dredging project as a matter of concern. 19 "The dredging methodology is safe! " claims the U. S. Army Corps of Engineers in deploying its massive assem- bly, and so let us now move on to our implementation plan. "It is not safe! " claims the citizens' group, deploying a ragtag assembly of people, machines, voices, bodies, and simple little texts. So far, the dredging has been delayed. And so the dredging project is not closed down, fixed, and decided. Closure has been refused as Barbara and her group reveal to the world as best they can
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the particular assemblages of environmental toxicology, civic engineering, politics, and other such things. The public work of rhetoric is therefore visi- ble. Rhetoric makes things.
All of that is well and good and makes for a nice story. It might also be ana- lytically productive and serve as a useful metaphor for connecting some elu- sive dots for me from the writing of mundane documents to the making of public arguments. 20 In terms of the methodology of engagement that I am starting to build with this essay, however, a key problem is how best to sup- port Barbara's work. If part one of this emerging methodology is the impera- tive to assemble, part two is the imperative to support the assembling of others. In many ways, the second part is something we do very well as a field. We research and teach performances like writing, speaking, making new media, and other such material rhetorical objects. When we teach or other- wise build capacity with others to act effectively in these ways, then we are certainly supporting the rhetorical activity of others. I want to underline, in other words, our own work as teachers in particular. We are good at it, and the work that we do matters and should matter as an issue of methodology for community engagement. But there are ways that we are not effective as well. We tend to orient more toward individuals than groups, and so as a field we would focus on Barbara's skills and performances and not necessarily on Barbara as a member of a group and that group as the writer or rhetor. As a field we tend to orient more toward the great speech, text, or the known and bounded public sphere--the rhetorical situation, the known forums of pub- lic media, the visible public conversations among our visible public intellec- tuals (including ourselves). We tend to miss, therefore, the mundane, the technical, the routine, the Barbaras, and the CECs of the world. We miss the issue summaries, the research required to understand what a PCB is and how many parts per million is dangerous (and how to even imagine that metaphor in a useful way), and the endless meetings that must be attended and attended to in these less visible public moments. Transformative rhetorical work takes place in these scenes as well.
Why, then, do some assemblies come together, persist over time, and have value? Why do others not? I do not really know, in part because I do not believe it is common to see and understand rhetorical work in the way that I have argued for it here. What rhetorical research does not do very well is detect rhetorical activity as coordinated and distributed, as human and non- human, as performative in the ways that I have suggested it is performative, as a chain of agencies that is not bounded in the ways we have historically bounded rhetorical agencies. Likewise, we do not measure rhetorical outcomes much at all (including an interrogation of indicators that would help us dis- tinguish--or not--between the rhetorical and the arhetorical). Aside from not detecting very well in a way that might provide better evidence, the rea- sons for the success and failure of assemblies--at least as I have been able to
determine from my own work--are due to the ability of groups to form and effectively assemble the infrastructure necessary to do the work of rhetoric.
There is a tautology here, I know--to assemble effectively requires one to as- semble effectively. But the requirements for successful assembly are why I root my work in technical and professional writing and have used the notion of "knowledge work" when describing what I see in communities. Rhetoric is work, a type of discursive work that is difficult to do and which is taught, often, in conjunction with what we understand as "professional work"--managing projects, coordinating activity, learning and using information technologies, working well with others, communicating effectively. These are the skills of assembly.
I am not aware of much work that is focused in quite this way on support- ing the work of others and calling it rhetoric. Grace Bernhardt's recent work describes what it takes to build an infrastructure to support the proposal writ- ing and content management of a small nonprofit focused on advocacy for women. 21 In order for members of the organization to advocate effectively and provide the services they promise, they need to write effectively, or more properly, assemble effectively that which they need to be persuasive. To fail at the tasks that Bernhardt was able to see is to fail, eventually, as an organiza- tion. To the extent that Bernhardt's work supported the work of this organi- zation, she was engaged in a type of research and public rhetorical work that I want to value and make visible as methodology. To return to Latour, a me- thodology of engagement asks the researcher/activist/rhetor to attend to and follow the performances of group formation (the ongoing construction of boundaries, of a we); to allow actors to make sense of their social (rhetorical) world; to pay attention to the range of agencies (not precisely to who or what is the agent); to trace, with precision, "the string of actions where each par- ticipant is treated as a full-blown mediator [actor]," actions that can be used to describe rhetorical work; and to interrogate the agencies at play in order to distinguish between matters of fact and matters of concern. 22 The results of such attention are useful to others because they render visible and actionable the scene of rhetoric. More important, the work described by this methodol- ogy is necessary to do public rhetoric.
Notes
1. My reference to material objects is intended to reinforce the fact that most rhetor- ical work results in a material object of some kind, and while I do not have the time to explore a rhetoric of objects here, the role of objects in rhetorical work is important. More important and directly relevant is work on material rhetoric--specifically indige- nous material rhetoric--that has been influential for me. See Driskill, "Yelesalehe Hiwayona"; Haas, "Rhetoric of Alliance. " Sometimes rhetoric produces baskets, wam- pum, and other such objects. Rhetoric theory must account for them.
2. Grabill, Writing Community.
3. Simmons and Grabill, "Toward a Civic Rhetoric. "
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4. See Asen, "Imagining"; Asen and Brouwer, Counterpublics; Banning, "Truth Floats"; Dahlgren, "Internet"; Edbauer, "Unframing Models"; Goodnight, "Personal. "
5. Latour, "Why Has Critique Run Out of Steam? ," 246. 6. Latour, Reassembling.
7. Ibid. , 5.
8. Ibid.
9. Ibid. , 7.
10. Grabill, Writing Community. For the original, see Latour, Aramis.
11. Blythe, Grabill, and Riley, "Supporting Invention"; Grabill, Writing Community. 12. Grabill, Writing Community.
13. Latour, Aramis.
14. The politics around community media in Lansing are long and complicated.
Some community media people associated with schools and government have been trying to argue for a media center for twenty years. Our most recent effort is part of that history. Of late, the media center has been part of a larger conversation about how to transition to a postindustrial economy and about the public value of community media infrastructure. This conversation takes place in a context of declining public revenues for public projects, and so the media center must compete with other good ideas. There are also differing visions of what a community media center might become and how it might best serve the public interest.
15. Latour, Reassembling; Latour, "From Realpolitik"; Heidegger, What Is a Thing?
16. Latour, "From Realpolitik. "
17. Information Technology Empowerment Center, http://www. iteclansing. org/ (ac-
cessed (March 22, 2009).
18. I use the term "basic" research center to identify WIDE as an organization that
seeks to identify and solve fundamental research problems associated with writing in digital environments. We identify explicitly with the notion of "basic" research and with research centers in the sciences, which is useful to us inside our university and with outside funders. We also use this language to distinguish WIDE from similar cen- ters in rhetoric and composition that have a teaching, service, or combined mission more than a research mission.
19. In this regard, the meeting itself should not remain invisible as both technology and rhetorical performance. In some ways, this is obvious. What else do meetings do other than "assemble"? While potentially true, this is not necessarily true. But more to the point, there are genres of meetings, and when done well, they serve an ongoing function as ways of assembling, as spaces and practices for invention, and serve other communicative functions--reporting, for instance. The meeting as material rhetorical performance is completely invisible in work on public rhetoric, and this is an indicator of a problem in how we understand what it means to do the actual work of rhetoric.
20. Connecting the dots remains a serious concern of mine. Reviewers of this essay asked me about impacts and audience response to some of the documents, like the issue summaries, that we saw produced in Harbor. As I have mentioned here, we did find other groups and individuals who referenced the issue summaries produced by CEC, but in this particular project, we did a poor job of connecting the dots in this way (in part because it was not our focus). Most writing researchers concern themselves with production, not reception. To pay attention to reception and outcomes requires atten- tion over time, and it also requires serious thought about indicators--and indicators are difficult to work with. Indicators--what we can actually see and how we understand them to mean--entail questions of politics and power, questions like what should we
look for and at when trying to research rhetoric? What are we actually seeing when we notice what we think is rhetorical activity? Whose interests are served by measuring (or not) rhetorical activity? For some types of rhetorical analysis, this is a relatively easy problem. Judgments are made all the time based on an interpretation of an artifact like a text or a speech. With such an interpretation, we can determine what techniques and strategies are used, the likely audiences, and, based on this, it is not uncommon to make a judgment on effectiveness. Of course, these are, at best, indirect measures of rhetori- cal agency. They are also limited in terms of the number of agencies accounted for. I am not opposed to the use of indirect indicators--they are often all that we have--but I am suggesting that we have poor indicators to account for the rhetorical work that people do in their lives, and that we have paid scant attention to the impacts of that work. Tra- ditional textual/rhetorical analysis does not help us much with this problem, as we need a different set of indicators and methods to render them visible to us. I am inter- ested in more robust indirect indicators, and this is a project that currently occupies my time.
21. Bernhardt, Moving Beyond. 22. Latour, Reassembling, 129.
Works Cited
Asen, Robert. "Imagining in the Public Sphere. " Philosophy and Rhetoric 35 (2002): 345-67.
Asen, Robert, and Daniel C. Brouwer, eds. Counterpublics and the State. Albany: SUNY Press, 2001.
Banning, Marla. "Truth Floats: Reflexivity in the Shifting Public and Epistemological Terrain. " Rhetoric Society Quarterly 35, no. 3 (2005): 75-99.
Bernhardt, Grace. "Moving Beyond Single Sourcing to Single Organizations: Under- standing Content Management in Small Nonprofits. " Master's thesis, Michigan State University, 2007.
Blythe, Stuart, Jeffrey T. Grabill, and Kirk Riley. "Invention: Action Research and Profes- sional Communication as Public Discourse. " Journal of Business and Technical Com- munication 22 (2008): 272-98.
Dahlgren, Peter. "The Internet and the Democratization of Civic Culture. " Political Communication 17 (2000): 335-40.
Driskill, Qwo-Li. "Yelesalehe Hiwayona Dikanohogida Naiwodusv/God Taught Me This Song, It Is Beautiful: Cherokee Performance Rhetorics as Decolonization, Healing, and Continuance. " Ph. D. diss. , Michigan State University, 2008.
Edbauer, Jenny. "Unframing Models of Public Distribution: From Rhetorical Situation to Rhetorical Ecologies. " Rhetoric Society Quarterly 35 (2005): 5-24.
Goodnight, Thomas G. "The Personal, Technical, and Public Spheres of Argument. " In Contemporary Rhetorical Theory: A Reader, edited by John L. Lucaites, Celeste M. Con- dit, and Sally Caudill, 251-64. New York: Guilford Press, 1999.
Grabill, Jeffrey T. Community Literacy Programs and the Politics of Change. Albany: SUNY Press, 2001.
------. Writing Community Change: Designing Technologies for Citizen Action. Cresskill, N. J. : Hampton Press, New Directions in Computers and Composition, 2007.
Haas, Angela. "A Rhetoric of Alliance: What American Indians Can Tell Us About Digi- tal and Visual Rhetoric. " Ph. D. diss. , Michigan State University, 2008.
Heidegger, Martin. What Is a Thing? Translated by W. B. Barton Jr. and Vera Deutsch. Chicago: H. Regnery, 1968.
On Being Useful 207
208 Jeffrey T. Grabill
Latour, Bruno. Aramis, or the Love of Technology. Translated by Catherine Porter. Cam- bridge, Mass. : Harvard University Press, 1996.
------. "From Realpolitik to Dingpolitik: Or How to Make Things Public. " In Making Things Public: Atmospheres of Democracy, edited by Bruno Latour and Peter Weibel, 14-41. Cambridge, Mass. : MIT Press, 2005.
------. Reassembling the Social: An Introduction to Actor-Network-Theory. Oxford: Oxford University Press, 2005.
------. "Why Has Critique Run Out of Steam? " Critical Inquiry 30 (2004): 238-39. Simmons, W. Michele, and Jeffrey T. Grabill. "Toward a Civic Rhetoric for Technologi- cally and Scientifically Complex Places: Invention, Performance, and Participation. "
College Composition and Communication 58 (2007): 419-48.
[ part3 ]
Remaking Rhetoric in Universities and Publics
? Finding a Place for School in Rhetoric's Public Turn
David Fleming
George Kennedy may have coined the term "secondary rhetoric," but the belief that the extended language produced by children and young adults in school--prototypically written, narrative, and personal--is inferior to and sep- arate from the "primary rhetoric" of the public world outside--paradigmati- cally oral, persuasive, and civic--is widely held and of long standing, and it is nowhere more firmly entrenched than among professors of rhetoric and composition, most of whom make their living, of course, from the language of school.
Kennedy's main reason for distinguishing primary and secondary rhetoric was to trace the historical drift from the former to the latter, a process he termed letteraturizzazione and which he always figured as a loss. 1 From this point of view, the story of rhetoric is the story of how the virile practice of Greek public discourse in the direct democracies of the classical era became the literary simulations of public discourse in the classrooms of the Hellenistic period and beyond. At almost every juncture, the villain in this story is school.
Marjorie Curry Woods, for one, has questioned Kennedy's influential deni- gration of school and claimed that our willingness to accept so readily his account of the relationship between the "real world" and the classroom is evi- dence of our "academic self-hatred," our tendency to belittle those parts of our work that take place in school and involve children and young adults. 2 The problem with Kennedy's position, writes Woods, is that it employs a "post- romantic 'unteachability' topos, which assumes that what is most important about education is what least resembles the classroom. "3 But it can also be faulted for perpetuating traditional rhetoric's sexism and ageism, since, as Woods shows, stories of disciplinary decline in our field privilege the civic rhet- oric of men and demean the school-bound rhetorics of women and children. 4
I follow Woods here in asking us to resist such easy denigrations of school. And, like her, I argue that, in some respects, it should be the classroom that is
212 David Fleming
primary, prior, and superior in our understanding, and the "real world" that is secondary, subsequent, and inferior. But I also acknowledge that there are good reasons for our usual ordering of affairs. Let me begin, then, by exam- ining two of the more devastating critiques of traditional schooling.
The Problems with School
The most prevalent critique of school from the point of view of rhetoric's public turn is that it is inauthentic, a place set apart from society and given over to mind-numbing busy work, useless trivia, impractical abstractions, and empty formalisms. In school, students learn not to be better thinkers, citizens, workers, or human beings, but only to be better students. They learn, that is, to "do" school. According to this interpretation, the most important charac- teristics of school are a function of the institution itself--namely, its appetite for order--rather than the needs of society or the dreams of individuals. Large numbers of age-segregated children and young adults sit in ordered desks inside boxlike classrooms reading bland textbooks, writing insipid essays, and doing endless problems under the direction of solitary authority figures--not because any of this prepares them for meaningful, fulfilling, engaged future lives but because that is the cheapest and most efficient way in a (post)indus- trial society to process the young masses through their immaturity.
In the context of contemporary composition studies, unease about the inauthenticity of school can be seen in our field's continuing embarrassment about "current-traditional rhetoric," the small-minded writing pedagogy that most of the public still associates with what we do. The classic account of such pedagogy remains Janet Emig's 1971 study of twelfth-grade writers in Chicago- area public schools, which portrays school writing in this country as a thor- oughly stultifying, even "neurotic," activity. 5 In the book, no one discerns more acutely the shortcomings of current-traditional rhetoric than the students themselves, one of whom says of her teachers, "They seem to have this thing about spelling. "6
The problem with school writing from Emig's point of view was not the students--it was their teachers, who were "interested chiefly in a product [they] can criticize rather than in a process [they] can help initiate through imagi- nation and sustain through empathy and support. "7 Emig complained, in fact, of widespread "teacher illiteracy" in U. S. high schools and described edu- cators who did not themselves write and who thus "underconceptualize and oversimplify" the process of composing so that "planning degenerates into out- lining, reformulating becomes the correction of minor infelicities. "8 Through such devices as the five-paragraph theme--"so indigenously American," Emig writes, "that it might be called the Fifty-Star Theme"--teachers set rigid parameters for writing that "students find difficult to make more supple. "9 The result? "Outward conformity but inward cynicism and hostility.
