No More Learning

Many a pretty beading and graceful bracket
there is in wood or stucco above our grocers' and cheesemongers'
and hosiers' shops: how is it that the tradesmen cannot under-
stand that custom is to be had only by selling good tea and
cheese and cloth; and that people come to them for their honesty,
and their readiness, and their right wares, and not because they
have Greek           over their windows, or their names in large
gilt letters on their house fronts?